Tripoto is a global travel community platform founded in 2013 by Anirudh Gupta and Michael Lyngdoh. It allows users to share travel stories, blogs, and reviews to build a community of travelers. The platform also provides travel guides, itineraries and other travel related services. It generates revenue through affiliate marketing, advertising and selling paid travel products and services to its large community of over 25 million users.
2. A community is a social group whose members have something in common,
such as shared government , geographic location , culture or heritage .
Community can also refer to the physical location where such a group lives.
W H A T I S C O M M U N I T Y ?
W H A T I S C O M M U N I T Y ?
4. Platform to share travel stories to the world
Builds a travel community
Largest UGC platform search portal on everything
associated with travelling
25M+ people in community
Platform to resolve all travel related query
W H Y T R I P O T O ?
W H Y T R I P O T O ?
5. NAME TRIPOTO TRAVELS Pvt. Ltd
YEAR OF ESTABLISHMENT OCTOBER 2013
FOUNDER
ANIRUDH GUPTA & MICHAEL
PARGAL LYNGDOH
PRODUCTS & SERVICES
TRAVEL GUIDE, TRAVEL ITINERARY,
TRAVEL BLOG, METASEARCH
TRAVEL COMMUNITY
TAGLINE THE GLOBAL TRAVEL COMMUNITY
P R O F I L E
P R O F I L E
6. Anirudh Gupta was part of the founding team
of Notion Ink, and also worked for Rocket
Internet as an Entrepreneur in Residence
(Middle East)
Michael Lyngdoh - It’s his second startup;
earlier, he founded HST Operations (now
known as HST Solar), which raised its first
round of funding from HBS alumni.
A N I R U D H G U P T A A N D M I C H A E L L Y N G D O H
A N I R U D H G U P T A A N D M I C H A E L L Y N G D O H
7. Founded in 2013 by Anirudh Gupta and Michael
Lyngdoh.
Was formed after listening to stories of thousands
Stories brought together on a single platform for
easy search and discovery.
of travellers.
H I S T O R Y
H I S T O R Y
9. Our aim is to scale both the B2C and B2B side of the platform. On
the consumer front, we want to capture the entire life-cycle of a
traveler. Users also share their travel content and reviews on the
platform to complete the cycle. Tripoto uses ARTIFICIAL
INTELLIGENCE to map the consumer during the various stages of
the life-cycle and push relevant products and inventory.
On the business front, we want to act as an enabler for travel
agents and bring them online as an essential component of our
community.
A N I R U D H G U P T A
A N I R U D H G U P T A
10. P R O D U C T S
P R O D U C T S
M
etasearch
Travel
Guide
Travel
Itinerary
T
r
a
v
e
l
B
l
o
g
O
n
l
i
n
e
F
o
r
u
m
Online
W
orkshops
11.
12. D I S T R I B U T I O N C H A N N E L
D I S T R I B U T I O N C H A N N E L
Website
13. Main focus: increasing the amount of content on the
platform.
UGC (User Generated Content) platform
Collaboration with Singapore tourism board, make my
trip, Yatra, Booking.com , Kitkat, Wildcraft etc.
Tripoto Influencers Club is a homegrown initiative that
helps content creators and social media influencers to
collaborate with them on new media campaigns.
M A R K E T I N G
M A R K E T I N G
14. HR team that hires employees based on their Skill
Set.
Welcome to those who are travel enthusiasts and
have a creative mindset.
Transparency in communication.
Informal organisational structure.
H U M A N R E S O U R S E
H U M A N R E S O U R S E
15. B U S I N E S S S T R A T E G Y
B U S I N E S S S T R A T E G Y
Engagement
Gamification
Emotion employment
16. Writing genuine, high quality content useful for
travellers
Experts rate content between 0-100 points
Points are based on internal quality score algorithm
Use those points to buy their products with discount
Can buy travel itinerary, guides prepared by experts
H O W I T W O R K S ?
H O W I T W O R K S ?
17. Over the past 12 months, Tripoto’s revenue and user
base have grown by over 300 per cent. Consumers use
Tripoto to discover interesting travel content and
book hotels and holidays.
Affiliate marketing, Ad campaigns, travel stories and
vlog sharing, online paid workshops, itineraries.
R E V E N U E M O D E L
R E V E N U E M O D E L
18. S . W . O . T . A N A L Y S I S
S . W . O . T . A N A L Y S I S
STRENGTH WEAKNESS
THREATS
OPPOURTUNITY
No major competitors in the market
Largest UGC based company
Collaborations with other industries as well
Cost effective and it promotes authenticity
to earn their revenue
Collaborate with famous artists to get
products more accessible.
Launch Tripoto in other language to
target more audience.
Launch on IOS platform
Requires close supervision as you will need
someone to supervise the content
No timely support from the Tripoto Team
Lack of content templates
Cannot save drafts
N0 copyright claim support system
Its not on IOS
Ownership and copyright
Privacy
Cyber attacks
Legalisation of content
19. Good opportunity to get in touch with the company experts.
Research and development
The sheer joy of working in a team
Formal mail writing
We learned from different insights (ex- employee and the current
employee)
The importance of understanding the problem statement clearly
before jumping into solutions.
We learnt that research is not tickling of a box in the checklist, but
it is a continuous process of getting more familiar with users, their
goals, needs and pain points.
O U R L E A R N I N G S
O U R L E A R N I N G S
20. Creative and innovative ideas are preferred in the
company.
Tripoto brings user generated travel content and a
marketplace to a single platform and earns through
it.
Transparency in communication.
Company for sharing travel blog and stories.
C O N C L U S I O N
C O N C L U S I O N
