THE MOSTINNOVATIVEDIGITAL EVENTEMBRACING THE ASIANVISITOR ECONOMYJune 10th-12th, 2013April 23rd-24th, 2013BANGKOK, THAILAND Digital Innovation Asia Challenge China Boot Camp Digital Innovation Asia Awards Blogger Match-Up Speak-Out Asia Digital Aid Asia Digital Innovation Asia Council The Last Byte
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 2Digital Innovation Asia (DIA) is a newinitiative promoting excellence and knowledgesharing when it comes to leveraging digital,social, and mobile in the travel and tourismindustry to promote the complete Asian VisitorEconomy. Aligned with the Pacific Asia TravelAssociation (PATA), it includes a new platformwww.DigitalInnovationAsia.com, the DigitalInnovation Asia Council, the Digital InnovationAsia Awards, Speak-Out Asia, Blogger-MatchUp, Digital Aid Asia, China Boot Camp, the DigitalInnovation Asia Challenge, and year-roundprogram of workshops and seminars.DIGITAL INNOVATION ASIA (DIA) IN DIA1. Digital Innovation Asia Challenge(March 5th- June 6th, 2013)2. China Boot Camp(April 23rd,and June 12nd, 2013)3. Digital Aid Asia(April 24th, 2013)4. Digital Innovation Asia Awards(June 10th, 2013)5. Blogger Match-Up(June 10th, 2013)6. Speak-Out Asia(June 11th, 2013)7. Digital Innovation Asia Council(April 26thand June 10th, 2013)8. The Last Byte(June 11th, 2013)www.DigitalInnovationAsia.comApril 2013: prior to the PATA Annual Summit (Bangkok)June 2013: post TTM+ (Bangkok),Malaysia International Tourism Exchange (MITE),the World Islamic Tourism Mart (WITM) in Malaysia,& World Economic Forum East Asia (Myanmar)Produced & Conceptualized byChameleon StrategiesOrganized in Partnership withthe Pacific Asia Travel Association (PATA)Industry Chair 2013/2014: lebua Hotels & ResortsJune 10th-12th, 2013April 23rd-24th, 2013Bangkok, ThailandHosts:Tourism Authority of Thailand (TAT)lebua Hotels & Resorts, BangkokBed Supperclub, BangkokPullman Hotel G, Bangkokzuma Restaurant, BangkokDigital Innovation Asia
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 4Digital Innovation CouncilJune 10th,2013@ The Engagement Hub at PATA HQThe Digital Innovation Asia Council is a groupof the most accomplished digitalinnovators and strategists inthe Pacific Asia Travel andTourism Industry.The council is aninvite-only forum of themost senior e-commerceexecutives and digitalmarketing thought-leadersfrom hotels, airlines, touristboards, cruise lines, tour operators, and travelmedia from all corners of the Asia Pacific region.Individuals are hand-selected and appointed by anomination committee, based on their innovationsand commitments to the industry.The councilserves as an advisory board to various initiatives,including Speak-Out Asia, as well as the DigitalInnovation Asia Awards.The first Digital Innovation Asia Councilmeeting will be held during the PATA AnnualSummit in Bangkok on April 26th, 2013 at theEngagement Hub at PATA HQ.Digital Innovation AWARDSJune 10th, 2013@ Bed SupperclubThe Digital Innovation Asia Awards areto recognize the most forward-thinking yetperformance-oriented digital innovations in the PacificAsia travel and tourism industry.Unlike traditional industry awards programwith long speeches and formal dinners, the DigitalInnovation Asia Awards will celebrate the industry welove and are connected to.Categories will include “Most Engaging Website”,“Most Viral Campaign”, “Most Creative Use ofTechnology”, “Most Inspiring Content”,and “Most Innovative DigitalOrganization”.The first Digital InnovationAsia Awards will be hosted atBed Supperclub on April 24th,2013. Recognized as the mosthip and innovative entertainmentvenues in Asia, Bed Supperclub isthe perfect venue to make our visionbecome reality.
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 5speak out asiaJune 11th, 2013@ lebua Hotels & Resorts, BangkokA new concept event, which is set to beprovocative yet inspirational. An event,that is offering a new and freshperspective to all the othergreat traditional onlinetraditional online travelconferences by creatinga unique engagementenvironment to stimulatediscussions, debate, andthinking.The vision of the event is to wow,inspire, engage, and stimulate the audience, featurerespected and well-known digital revolutionaries,showcase technology solutions, and sourceinnovations from across the region. Other thannormal online travel conferences, Speak-Out Asia“m-embraces” the complete Visitor Economy -meaning it is not just about marketing, sales, anddistribution, but a unique forum to look at all aspectsof tourism, including but not limited to e-visa,mobile crisis management, and social crowd-fundingpowered micro-financing.The first Speak-Out Asia, in partnership with PATAand TAT, will attract an international audience, globalmedia exposure, and is co-located with the AnnualPATA Summit in Bangkok (April 26-29).The Tourism Authority of Thailand (TAT) will hostthe first Speak-Out Asia at Zuma Restaurant @ TheSt. Regis Bangkok. The choice of the venue signifiesthe importance of design, technology, and innovation.DIGITAL AID ASIAApril 24th, 2013@ zuma Restaurant, BangkokWhile everybody talks about e-commerce,mobile, and social media marketing, basically how toincrease sales via digital channels, there is anotherbig opportunity that has been neglected so far:how to leverage emerging technologies, digital andsocial media, and online engagement for sustainablecapacity building and responsible tourismdevelopment, especially in developing tourismregions. This is a big opportunity to drive povertyalleviation. While lots of tourism developmentmaster plans focus on the important aspects oftourism development and feasibility, technology andsocial media has not been integrated so far, beyondlooking at social media when it comes to crisismanagement, and even that is still fairly new formany organizations.Digital Aid has a mission to help developingtourism regions across Asia to learn how to leverageemerging technology and digital media for capacitybuilding to develop tourism in a responsible way.
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 6BLOGGER MATCH-UPJune 10th, 2013@ lebua Hotel at State TowerEngage with the influencers: Introducing BloggerMatch-Up in Asia for the travel and tourism industry issimply the best opportunity for your company, client,destination or organization to get in front of travel andlifestyle bloggers, writers and new media creators.In the age of citizen journalism, it becomes moreand more challenging for companies to find and connectwith digital influencers, from bloggers, micro-bloggers,and social network connectors. Not only do many ofthese influencers under cover, but can have a hugefollowing, but also the rules of engagement are vastlydifferent from dealing with traditional media.The Blogger Match-Up is a unique exchangeto meet influential citizen journalists, connectwith them, and leverage their following byengaging them with exhibiting travel productsand services, including hotels, destinations,airlines, restaurants, tours, shopping, and more.The Blogger Match-Up also educates on how toengage with these influential bloggers, in order toavoid unexpected surprises.Digital Aid will drive awareness. Howeveron the other hand, Digital Aid goes grass rootsby holding boot camps in developing tourismregions. These workshops are designed around aproprietary 12-point plan that is delivered to thesetourism communities. Past boot camps were heldinCambodia,Laos,Bhutan,Myanmar,andThailand.This is an initiative that is supported by PATA andMTCO, as well as the respective governmentaltourism administrations.
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 7CHINA BOOT CAMPApril 23rdand June 12th, 2013@ Pullman Hotel G and @ lebua Hotel at State TowerThe Chinese Middle Class is already largerthan the entire population of the United States. In15 years, the Chinese middle class will reach 800million. Chinese demand for international travelis still young. But it is expected to grow by 17%annually over the next decade, driven by risingincomes and aspirations. There will be an averageof 25 million first-time Chinese travellersevery year, or 70,000 every day, for the next10 years. International travel from China wouldbecome a major source of growth for providers inthe destination countries.Chinese consumers are finding out about newdestinations and travel services, such as hotelor cruise brands via the Internet. With over 550million Internet users in China in December 2012,more than 80% of Chinese travellers researchand educate themselves about destinationsand brands online. Chinese consumers areincreasingly being influenced by digital and socialmedia marketing – 90% of respondents to a 2011Forbes survey of more than 300 China-basedsenior executives indicate that digital and mobilemarketing are a critical part of the mix for reachingChinese consumers, especially the younger andaffluent demographic.Inanaction-packedhalf-daysession,theChinaTravel Social Media Boot Camp will help companiesunderstand how to reach and connect with “thenew Chinese tourist” and affluent consumers, byleveraging the complex social media landscape inChina.
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 8THE LAST BYTEJune 11th, 2013The DIA Awards, BloggerMatch-Up, China Boot Camp,and Speak-Out Asia are over….but we are not done yet. Wehave one last “Byte” and inviteeverybody to the DIA ClosingParty at a surprise venue.After days of inspiration,innovation, and engagement,get amazed by stunning viewsover Thailand’s capital whilemingling with old and newfriends.Digital InnovationchallengeMarch 5th- June 6th, 2013The Digital InnovationChallenge, which is open intwo categories, Students andProfessionals, is a uniqueopportunity to showcase yourapplied digital innovation.For a chance to gain freeaccess to Speak-Out Asia andthe Digital Innovation Awards,participants are evaluated onthe most innovative ways topromote Speak-Out Asia and theDigital Innovation Asia Awards byleveraging social media, content,and technologies.Apanelmadeupofmembersof the Digital Innovation AsiaCouncil will evaluate the mostcreative and the most viralcampaigns, and the respectivewinners are invited to “Speak-Out” to present their work tothis powerful audience.
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 9PRICINGDIA 2013 EVENTSEvents Date Time Venue TicketsPartnerRatePATARateStu-dentsNonBlog-gerChina BootCampJun 12th 10.30 am - 4 pm lebua Hotel $195 $156.00 $117.00 $75.00ChineseBloggerMatch-UpJun 12th 10.30 - 11.30 am lebua Hotel $295 $236.00 $177.00BloggerMatch-UpJun 10th 10.30 am - 4 pm lebua Hotel $995 $796.00 $597.00DIA VIPReceptionJun 10th 7 pm - 8 pmBedSupperclubInvite Only Invite Only Invite OnlyDIA Awards Jun 10th 8 pm - 10 pmBedSupperclub$95 $76.00 $57.00 $75.00Speak-OutAsiaJun 11th 10.30 am - 4 pm lebua Hotel $295 $236.00 $177.00 $250.00Last Byte Jun 11th 8.30 pm - 11 pm TBD FREE FREE FREEBangkokBloggerTourJun 12thDONATION TO CHARITY. PLEASE EMAIL FOR MORE INFORMATION.EMAIL: INFO@DIGITALINNOVATIONASIA.COMIsaan Influ-encer TourJun 13-16thAll AccessDIA PassJUNE $495 $396.00 $297.00 $275.00BloggerMatch-Up+& DIA All-Access PassJUNE $1,495 $1,196.00 $897.00 $275.00
DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 10Email: firstname.lastname@example.orgWebsite: www.DigitalInnovationAsia.comFacebook: facebook.com/DIAsiaTourismTwitter: @DIAsiaTourismInstagram: DIAsiaTourismLinkedIn: http://linkd.in/ZPKhpBMedia Contact: Kwang NuchpoomEmail: email@example.comMobile: +6683 008 2060EventBrite: http://diasiatourism.eventbrite.com/COLLABORATIONAND MEDIACONTACTTICKETINGTravel & Tourism Industry Partners:DIA Awards Partner: DIA Marketing Partner:DIA Industry Chair2013/2014An Affiliate Memberof UNWTO