A SWOT analysis was conducted on Zoom to understand its strategic position competing globally. A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The analysis identified Zoom's strengths as being easy to use, niche product, unique features, and brand name, while weaknesses included ineffective encryption, unpolished features, and security problems. Opportunities for Zoom included increasing demand, technological developments, and diversification, but threats included competition, normalization, and many substitutes.