FMCG - Red Label Tea
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A presentation about the FMCG sector and the distribution for Red Label Tea in Bhugaon area of Pune.
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FMCG - Red Label Tea
- 2. PRESENTED BY- AKASH J SHARMA DM17D02
- 3. Introduction What are FMCG ? FMCG goods are popularly known as consumer packaged goods. Items in this category include all consumables people buy at regular intervals.
- 4. Current trend • FMCG sector is the fourth largest sector in the Indian Economy. • FMCG market in India is expected to grow at a CAGR of 20.6 per cent and is expected to reach US$ 103.7 billion by 2020 from US$ 49 billion in 2016 33.3 35.7 38.8 43.1 49 57.4 68.4 83.3 TRENDS IN FMCG US $BILLION)
- 5. Advantages in India GROWING DEMAND ATTRACTIVE OPPORTUNITIES HIGHER INVESTMENT POLICY SUPPORT
- 6. RED LABEL is a 107 year old brand and has tremendous equity and heritage in the Indian market It is the second largest tea brand in the country The oldest and largest brand in the Brooke bond portfolio It has both leaf and dust variants
- 8. Tata 20% Brooke Bond 19% Lipton 6% Wagh Bakri 7% Others 48% Tata Brooke Bond Lipton Wagh Bakri Others Market Share
- 9. Price line of Red Label Red label tea Red label dust Red label natural care tea 100 g Rs.30 100 g Rs.50 250 g Rs.105 250 g Rs.75 250 g Rs.120 490 g Rs.233 500g Rs.170 500 g Rs.145 500 g Rs.250 1 kg Rs.410 1 kg Rs.480
- 10. RETAILERS AREA SALESMAN VISIT IN MONTH BRANDWISE PACK/SIZES/VARIANTS SALES MARGIN IN ONE MONTH MARGIN VISIBILITY Imam Bhai Pirangut 4-5 times All 25kg 10% High Asha Purak Pirangut 4 Times All 15kg 8% Medium Rohit Kumbar Pirangut 4Times All 20kg 8.50% High Hariom Trading Pirangut 4 Times All( except 1 kg) 22kg 8.50% Medium Bhandari Super Market Pirangut 4Times All 40kg 10% High Sewa Shree Bhugaon 4 Times All 20kg 8% Medium Laxmi Narayan Market Bhugaon 4Times All 22kg 7% High Bhavani Supermarket Bhugaon 4 Times All 40kg 8% Medium Balaji Trading Company Bhugaon 4Times All 20kg 10% High Shri New Chintamadi Bhugaon 4 Times All 20kg 8% Medium
- 12. Red label Tea and natural care is the most sold product. 1 Red label tea bag is a niche product but major market share holder in case of Tea bags 2 Upto 4 level of distribution channel is there in rural areas like Pirangut 3 Product is displayed at eye catching areas 4
- 15. THANKYOU