Linked in ecosystem and profiling
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Linked in ecosystem and profiling
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Linked in ecosystem and profiling
- 2. THE WORLD IS GOING SOCIAL, ARE YOU??? • When was the last time you went to a new restaurant without checking Zomato? • Booked your tickets using bookmyshow? • Flipkart / Amazon / Snapdeal/Paytm anyone? • Do we all have a LinkedIn profile?
- 4. Connecting talent with opportunity at massive scale of network updates
- 5. LINKEDIN MEMBERSHIP IS GROWING AT A STAGGERING RATE 36M+ CHINA 45M+ INDIA 1M+ KOREA 1M+ HONG KONG 1M+ JAPAN 3M+ MALAYSIA 2M+ SINGAPORE 1M+ THAILAND 5M+ PHILIPPINES 9M+ INDONESIA 9M+ AUSTRALIA 1M+ NEW ZEALAND 530M+ members worldwide 1113M+ members in APAC APAC Fastest Growing Region 2 new members per second 50% access via mobile
- 6. India member demographics ^Gender is inferred by first name * Nationality is inferred by language and undergraduate school Individual Contributor – Senior (29%) Individual Contributor – Entry (45%) Director+ (12%) Manager (14%) Seniority 3:1 Male : Female Gender split^ 1M+ Indian members started at a new position in 2016 45M+ Members in India 4 seconds Every 4 seconds a new member signs up in India 69% Members between the ages of 25-35 3.8% 7.1% 7.6% 7.7% 7.8% 8.9% 9.2% 16.2% Engineering Information Technology Sales Operations Business Development Education Entrepreneurship Human Resources Top Functions 3.6% 4.9% 5.5% 5.8% 8.3% 11.9% 13.3% High Tech Manufacturing Finance Consumer Educational Corporate Medical Recreational Top Industries 33.9%
- 8. ©2014LinkedInCorporation.AllRightsReserved. LinkedIn helps its members CONNECT STAY INFORMED GET HIRED
- 10. BUILD A GREAT LINKEDIN PROFILE 10
- 11. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 11
- 12. It starts with your picture
- 13. How it is NOT done
- 14. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value Get creative 14
- 15. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords 15
- 16. 4 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add Rich Media of your Talent Brand Give a dynamic, visually appealing representation of your Talent Brand and Culture 16 Pictures say 1000 words
- 17. 5 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 17
- 18. Include Volunteer Experiences & Causes 6 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 18
- 19. STAY INFORMED Build your professional brand
- 20. The most relevant professional news and knowledge Influencers & Publishing GroupsSlideShare 20
- 21. 21 Find and join Groups Participate in discussions related to your industry
- 22. 22 Gain insights from top industry leaders
- 23. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
- We operationalize these concepts and create a business around these ideas with our vision. It’s our true north. Our dream. And it’s to create economic opportunity for every member of the global workforce. That’s over 3 billion people in the world.
- Top growth skills looks at the growth of skill clusters from March 2016 to Feb 2017
- UNLOCK A POWERFUL CORPORATE ASSET So, let’s start with some news you may not have realized. There is a powerful asset that we all have at our disposal - our employees and their network of connections. In other words, the collective network of your employees. It’s likely that it’s an underutilized asset in your organization – simply because it’s a relatively new phenomenon. Only in the last 10 years have we begun to see mass consumer adoption of mobile devices and social sharing. And only in the last 10 years have we begun to see individuals leverage the power of social media for professional purposes. Now imagine harnessing the power of your employees to benefit your entire organization.
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
- Liz Profile picture should be only of oneself and worthy of a business card. Profiles with images get higher InMail response rate than those without. What you do The value you provide Your goals
- Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.