Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Innovation in rural market
1. QUANTUM SCHOOL OF BUSINESS
Roorkee, Uttrakhand
Innovation in Rural Market
Presented TO:
Dr. Rohit Kushwaha
Presented By:
Akansh Chand
Vivek Singh
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2. Liter of Light
By
PEPSICO
PepsiCo’s support for the Liter of Light program is helping provide
inexpensive and environmentally friendly bottle lights to light needy
households
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3. This program was initiated by PEPSICO in 2011 with My Shelter
Foundation
To install simple, inexpensive and environmentally friendly bottle lights to
light homes and streets in impoverished communities
In India this program was introduced in 2011
The first trial was done in Vikarabad a rural village Telangana
It is successfully installed and still working and program is expended to
other states of India Gujrat, Kolkata, Chennai, Delhi, Mumbai and
Hyderabad
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4. Products used in LITER OF LIGHT PROJECT
Plastic soft drink bottles
Water
Bleach
Small pieces of Corrugated metals
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5. How it works
The device is simple: a transparent 1.5–2 L plastic bottle, as typically
used for carbonated drinks, is filled with water plus a little bleach to
inhibit algal growth and fitted into a hole in a roof
One can make a bottle light that refracts natural sunlight and
produces up to 55 watts of clear light across a 40 square meter room
The bottle lights, which require no electricity, are inserted through the
roofs of houses and sealed to prevent leaks
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6. Impact of this program
Building positive brand image of PEPSICO in Consumers
Improves living of poor people of rural India
Cost free lighting project
Environment friendly and economical and requires no electricity
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