A proposal for introducing US kids wear brand in India for a liaison office.

1. Introducing www.frenchtoast.in
PARTICIPATING IN INDIA'S GROWING
E-Commerce / Retail
INDUSTRY

2. EXPLORING THE
GROWING
KIDSWEAR
MARKET IN INDIA
KIDSWEAR
* Featuring FRENCH TOAST campaign images from www.frenchtoast.com
FASHION
UNIFORM

3. PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail INDUSTRY
Introducing www.frenchtoast.in
& Brand Stores

4. * STATISTICS
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KIDSWEAR MARKET SHARE : 20 % of the total apparel market
EXPECTED CAGR : 10.5 % over the next ten years.
ESTIMATED WORTH IN 2014 : US$ 8,222 million
PROJECTED GROWTH BY 2023 : US$ 22,369 million
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)

5. *STATISTICS (WITHIN KIDSWEAR SEGMENT)
* According to survey by Images Business Of Fashion 2015
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MARKET SHARE :
EXPECTED CAGR :
ESTIMATED WORTH
(IN 2014) :
2015-16
PROJECTED INDUSTRY
GROWTH (BY 2023) :
48 %
11 % over 10 years.
US$ 3969 million
US$ 4365 million
US$ 11213 million
52 %
10 % over 10 years.
US$ 4253 million
US$ 4678 million
US$ 11156 million
BOYWEAR GIRLWEAR
US$ 0.47 Million***(2015-16) PROJECTED
FRENCH TOAST REVENUE
@ 0.01% SHARE OF TOTAL
US$ 0.44 Million
* ** Assumed at first year revenue at bare minimum market share of 0.1%
US$ 0.91 MillionTOTAL EXPECTED REVENUE

6. STATISTICS (WITHIN KIDSWEAR SEGMENT)
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)
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EXPECTED CAGR :
ESTIMATED WORTH
(IN 2014) :
2015-2016 PROJECTION
11 %
US$ 1009 million
US$ 1120 million
10%
US$ 1140 million
US$ 1254 million
KIDSWEAR UNIFORM SEGMENT
* Uniforms are the top grossers followed by t-shirt and bottom wear (in boys segment) & ethnic wear and dress (in girls
segment)
US$ 0.13 Million***(2015-16) PROJECTED
FRENCH TOAST REVENUE
@ 0.01% SHARE OF TOTAL
US$ 0.11 Million
US$ 0.24 MillionTOTAL EXPECTED REVENUE
BOYWEAR GIRLWEAR

7. EXISTING KIDSWEAR PRICE SEGMENT IN INDIA
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)
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SUPER PREMIUM
PREMIUM
ECONOMY
LOWER
US $38.46
US $15.38 - US $38.46
US $7.69 - US $15.38
US $3.84 - US $7.69

8. • JIT (Just-In-Time) Model : Creating exhaustive width of SKUs
with smaller heights to ensure variable options with less effort
to liquidation.
• Introducing trendy designs at an optimum turn-around time.
Understanding the economics of purchase pattern and ensuring
quicker response time.
• Focussed approach towards both boys & girls trendy fashion.
Innovative product development with special fabrics.
• Sensitive pricing and controlling the bottom line introduction
price points.
• Keep core value towards entry level pricing to target the
growing middle class aspirational market.
BUSINESS MODEL
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9. VALUE PROPOSITION
• Define : The majority stake holders in organised KIDSWEAR
retailing are focussing on the super premium and premium
categories. Leaving an almost Virgin market for the aspiring
middle-class population.
• Domain : Occupy the domain of economy and lower category
through organised retail.
• Leadership : Define organised Uniform KIDSWEAR retail.
Availability of linen through first move positioning (as a linen
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Define Domain Leadership to Aspiration

10. SALES CHANNELS
Flagship Stores
EXCLUSIVE BRAND OUTLET
E-Commerce
FLAGSHIP STORE : www.frenchtoast.in
FASHION MARKETPLACE : myntra.com, jabong.com
MARKETPLACE : amazon.com, snapdeal.com, flipkart.com
DISCOUNT : fashionandyou.com, groupon.com, styletag.com
INTERNATIONAL : asos.com, zolando.com, eBay.com
Offline (Brick & Mortar)
IN S-I-S (Shop in Shop) or O/R (Outright )
MULTI BRAND OUTLETS (MBO)
LARGE FORMAT STORES (LFS)
Hybrid Stores
CLICK & MORTAR STORES
(Connecting online and offline business)

11. PROJECTED MILESTONES...
French Toast products launched across India's
leading e-commerce fashion portals
PHASE-1 :
2015-16
PHASE-2 :
2016-17
PHASE-3 :
2017-18
PHASE-4 :
2018-19
PHASE-5 : 2019-20 : EXPAND 360 degree across all geographies
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• Launch India's first KIDSWEAR brand targeting the aspiring
• middle-class population in Chennai, India
Market Expansion (MBO & LFS) : Expanded operations
in South India. Sell products in at least 50+ leading multi-
brand outlets & large format stores.
Brand Store Expansion : Expand "Exclusive Brand Stores"
across 3-4 cities in Southern India, namely Chennai,
Bangalore, Hyderabad.
Online (e-commerce) Expansion : "French Toast" Indian
online business launch extension of ".com" to ".in" as
India's First Online KIDSWEAR Uniform e-commerce portal
www.frenchtoast.in
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12. INNOVATIVE KIOSK MODELS
• COST EFFECTIVE
• ALTERNATIVE QUICK BUY OPTION
• FASTER STOCK ROTATION
• EASILY TRANSFERABLE

13. SALES & SALES FORECAST
• * Calculations at Net Realised Value at US$ 7.69
• ** Ideal Inventory at the rate of 2X (Holding stock at 30 days turnaround) ( Inventory = Per Day Sales x 30 days x 2)
• ***Per day sales value in ₹ X 365 days.
YOY Growth Calculated @ 60%
• PROJECTED GROWTH
• SALES PER DAY (In Units)
• INVENTORY PER MONTH** (In Units)
• SALES PER DAY* (In US$)
• TOTAL INVENTORY (In Units/Yr)
• TOTAL SALES VALUE*** (In US $ million /Yr)
2015-16
(1st YEAR)
324
19440
0.91
2493.14
2016-17
(2nd YEAR)
421
31104
1.46
3989.02
2017-18
(3rd YEAR)
674
61440
2.34
6382.43
2018-19
(4th YEAR)
1078
98304
3.74
10211.89
2019-20
(5th YEAR)
1725
157286
233280 373248 737280 1179648 1887432
5.98
16339.02
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***PROJECTED (2015-16) FRENCH TOAST "FASHION" SHARE @ 0.01% US$ 0.91 Million

14. Introducing www.frenchtoast.in
PARTICIPATING IN INDIA'S GROWING
E-Commerce / Retail
INDUSTRY