The document describes an app called mPaisa that allows users to manage their monthly budgets, track expenses, find nearby ATMs with cash, and access various banking services like bill payments and loans. It generates revenue through advertising on the app and commissions from sellers listing products. The app aims to be a one-stop solution for Indian users to better manage their finances. It targets users who run out of budget or need help finding ATMs. The goal is to tie up with major banks and e-commerce sites over three years to provide more services through the app.

2. Ran out of monthly
budget?
couldn't find an
ATM with cash?
or

3. HOW TO MANAGE MY
MONTHLY BUDGET?
HOW CAN I REACH
NEARBY ATM WITH CASH
IN AN UNKNOWN PLACE?
WHO TO CALL? HOW
TO KNOW?

7. • a mobile app which manages automatically and securely track
your monthly spends & pay bills on time.
• easy bank transaction up to Rs.1 lakh per transaction, 24*7.
• find ATMs with Cash near you in real-time.
• export your data and generate expense reports.

8. •Take control of your MONEY and SAVE - 'What', 'How' & 'Where' of your spends.
In need, get a loan of up to Rs. 2,00,000/- in under 2* business hours.
Budget management function, Card / Debit Card management function
Vision to provide best finance services and control to the user

9. Advertising revenue model: In this model mPaisa allow to seller shows their advertisement on mobile
app and charges some amount for this advertisement.
Commission revenue model: through this model mPaisa charge commission from the seller for
their listed product on app.
Some of the services will be provided for a trial period, after which, the user have to pay one time
of USD 7 to use premium services.

11. mPaisa is inspired by the idea of a financially fit India.
One stop destination for finance services from respective bank and e-commerce services.
mPaisa uses bank grade security & encryption - so your data and money are safe. Money View is completely
safe & secure.

12. mPaisa targets people who are in a need of financial assistance and run out of monthly
budget.
mPaisa targets people to help them to find an ATM with Cash in a real time.
mPaisa is an one platform app where user can financially assist themselves and enjoy the
bank service.

13. According to the latest data released by National Payments Corporation of India (NPCI), the total number of ATMs in the country is now 1,04,500.
Out of which 76,589 ATM machines are affected due to demonetization (i.e.; out of Cash) in April 2017.
mPaisa is an app designed such a way to find the nearby ATM with Cash in such a hassle free way.
There is a need of an app empowering people to be more aware of their finances and to pro-actively do better with their money..
mPaisa is an app designed such a way to find the nearby ATM with Cash in such a hassle free way.

14. Active ATM around on one click
If enable, then automatically email monthly statement
Connects automatically with user responses and maps
Allows tracking requests

15. UNORGANIZED MARKET
WINNER TAKES ALL MARKET
COMPLETE CONTROL OF THE BANK SERVICES ON ONE CLICK

16. LOW FREQUENCY OF APP USAGE
COMPETITORS WITH DEEP POCKETS
BANK WILLINGNESS TO TIE UP

17. MOBILE MONEY
PHONEPAY
WALNUT

18. MAKES M-BANKING EASILY ACCESSIBLE TO CUSTOMERS AND
VICE VERSA
ALLOWS CUSTOMERS TO TRACK THEIR SERVICE REQUEST( IN
CASE OF LOANS, etc)
INCREASE THE EFFICIENCY OF M-BANK USERS WHICH CAN
ALSO CONTRIBUTE OF DIGITAL INDIA

19. • find ATMs with Cash near you in real-time.
• EXPORT your data and generate expense reports.
• View your bank account balance (tracked via bank SMS)
• Shop on Flipkart, Myntra, Jabong, and other online shopping websites.

20. • easy bank transaction up to Rs.1 lakh per transaction, 24*7.
• One-click payments using your mPaisa account at any of mPaisa merchant
partner locations.
• View your bank account balance (tracked via bank SMS)
• Get a loan of up to Rs. 2,00,000/- in under 2* business hours.

24. In the first year, we
aim to tie up with 4 banks with which
can allow their bank services on
mPaisa.
By the end of first year, we would have had
15000 users and responses which is
enough proof of concept to approach Other
executive banks.
by the second year, we
aim to tie up with two companies flipkart and
amazon that is, the companies with good brand
Value, joining mPaisa as wallet payment option.
In the third year, we
aim to tie up with mostly all the banks in
India for providing service at one app and
other merchant companies, with good
brand value, joining mPaisa as wallet
payment option.