Small group coaching for social media success

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  • ) their friends are seeing where they are and putting you in front of their 359 friends.
  • Automation online software to post when you aren’t able to be on the computer save time by logging into one account to post to your different social media outlets and keep track of keywords.
  • Small group coaching for social media success

    1. 1. Let’s start the new year off right, define what social media sites your business should be on and create a social media calendar plan to use dailywww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    2. 2. What we’ll go over What social media sites does your business need to be on  Facebook Business Page  YouTube  Twitter  Instagram  Pinterest Are you missing out on potential customers? We’ll create a tactically plan to follow 30 mins a day You’ve got there attention… now what www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    3. 3. Wondering who I am? www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    4. 4. Wondering who I am? My passion is working as a social media consultant, your personal agent for social media success. President of Deerfield Valley Sitters, LLC. I manage a team of sitters who watches the kids, so parents can enjoy some personal time in the Mt Snow area. I grew up in an entrepreneur family and started my first business at age six selling homemade waxed leaves to Vermont visitors during Fall. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    5. 5. Are you missing out on potentialcustomers?In short answer, like my twin 3 and a half year old boysnew favorite word, “YUP” www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    6. 6. 2 Reasons Why1. You’re not hanging out in the places your customers are2. Not filling their needs, which is:  Being social and show off to their friends what they’re doing  who with, and  what they’re eating and/or buying www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    7. 7. Here we go...We’re going to jump into Facebook Business Page www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    8. 8. Facebook Business PageUser Base: 950+ Million Users (public information)The Positives: Facebook is the largest social network in the world in terms of users More likely than not, your friends, family and co- workers are already on Interact with your past and future customers For smart phone users there is a mobile app for that Did I mention that everyone and their mother is on already? www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    9. 9. What Facebook can do for you: Vanity URL of your business name to make it easy for people to search for you business Share posts, videos, and what your business is doing to stay current When someone asks you a question, you could respond in detail in to Facebook Link Facebook to your Twitter account Location check-ins (more on this in a bit) www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    10. 10. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    11. 11. YouTubeUser Base: 800 million unique users each month YouTube is primarily focused on video sharing Have to have Google account In addition to posting videos on the site you can also embed videos to your Web Site You can find anything from  videos of your area  commercials  movie trailers  product reviews  how-to videos www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    12. 12. What YouTube can do for you: Choose your channel URL the same as your Facebook URL Create short clips (less than 3 mins) of the products you sell or services you provide Record an important meeting and share it with employees and perhaps customers Post customer testimonials Show your product or service in action www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    13. 13. What YouTube can do for you: Take viewers on a tour of your office, route to work, town that you live in Post links of your videos to your social media sites Add a Call-to-Action to your videos to drive traffic back to your website Create “How to” videos Post solutions Answer customer-specific questions – imagine how surprised a customer would be when you point them to a video with the answer www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    14. 14. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    15. 15. Twitter517 million twitter accounts, although only 262 million are activeThe Positives: Every “tweet” is limited to only 140 characters Instant communication with a blink of an eye News has been found to be breaking on twitter before anywhere else There are no NOISE filters, which means everything you post is visible The use of Hashtags (#keyword) allows for easy search results to find the tweets you want www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    16. 16. What Twitter can do for you:Businesses can utilize Twitter in a variety ways: • press releases • offers and other announcements • conduct surveys • customer support channel www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    17. 17. What Twitter can do for you: Know who’s talking about you/ business name by using the search feature Twitter is a relaxed social site; share what’s for lunch Use URL shortening tools like Hootsuite or Owl.ly Commenting on tweets and retweeting is a great way to build a community www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    18. 18. Instagram Instagram, the photo-sharing program with its own social site Instagram is PURELY a mobile photo sharing network currently. Instagram.com is nothing more than a landing page directing you to the IOS and Android store to download the app. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    19. 19. InstagramUser Base: 80+ million usersThe Positives: Fastest growing mobile photography network Simple to use, all images maintain the square look and you only have a small handful of filters to uploaded an image It is FUN! It is nice to have a social network for photographers that isn’t professional and serious all the time You can post your Instagram photos directly to Facebook, Tumbler, Twitter, and Foursquare www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    20. 20. What Instagram can do for you Show off your products [idea laser-zoom in one of your products and engage with followers by asking them us they can guess what it is] Show how it’s made Show your followers behind the scenes Show the impact of what your products or service can do Give a sneak-peek of new things that are happening Share the cuteness, give followers that “awe” moment for them to “like” the photo for others to see www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    21. 21. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    22. 22. PinterestPinterest is the newbie on the block that has generated astorm of interest, quickly surpassing older and newersocial media sites.How it works: Users “Pin” content they find on websites, their personal website to their Pinterest boards. Or search on Pinterest and look threw their friends boards to add to their personal boards.www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    23. 23. Pinterest: How it works It focuses on sharing photos between users layout is similar to a Pinboard, where users can re-post (or re-pin) images from other users. Images are posted into category collections, www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    24. 24. Pinterest: How it works such as Humor, Favorite Places and Books you’ve read, and link to the original source. The live hyperlink from the thumbnail becomes “pinned” on your boards, then allowing other users to follow it back to the original website This has potential to help drive traffic back to your website and leverage your time on Pinterest effectively. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    25. 25. PinterestUser Base: 23 million as of July, 2012 One of the fastest growing social networks today 1.7 billion page views a month Simple to use. Create boards to organize your content. The whole idea is for content to spread easily. The demographics on the network are heavily in favor of women (90% last I heard) www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    26. 26. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    27. 27. You’ve got there attention… now whatPost. Be social. Inspire. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    28. 28. Defining what to post about Products or services that you sell Photos of your location with happy customers in your store, restaurant or photos of happy people using your product Funny comics about your topic of business When you read blogs or online newspaper articles you can post it to your followers for them to enjoy www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    29. 29. Encourage people to check in at location You’re creating, “I’m here and you should be here too” Once the person “checks-in” their promoting for you They’re putting your business on the map and that person may have 359 friends (the average), That means the person just put your business in front of 359 friends Cool, huh? What if you took it one step further?www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    30. 30. Create a back drop for people to takephotos of themselves at?So they come in: enjoy your location presence take a photo with your logo, location address, and your business name and… post it to their average 359 friends. Win-Win for you!Leave the creativity of the people to take the photos ofthemselves and family, then posting it onto their socialmedia sites. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    31. 31. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    32. 32. 30-Mins a Day Plan1. Set up RSS feeds or reader bookmarks to blog –Feedly or Google Reader work great • Scan threw your Feed for inspiration and repost useful content to your customers2. Check your Google Alerts for your keywords and company mentionswww.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    33. 33. 30-Mins a Day Plan Log into each profile and check your messages, news feed Then do what I call a 3-3/2 www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    34. 34. 30-Mins a Day Plan Do a 3-3/2 check on your newsfeeds* After you sign into your account do a quick read through what people posted and “like” or Retweet no less than * 3 Retweets or “likes” * Then respond with either questions or praises to 3 * Spend no more than 2 minutes responding www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    35. 35. 30-Mins a Day Plan It’s a basic plan however with a plan in place it will get the ball rolling and gain momentum You’ll start to see positive results www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    36. 36. Recap on what we learned You know what Social Media sites work best for you business  And it’s written on your To-do list what accounts to set- up A plan to follow 30 mins a day You’ve got there attention and you know what to do www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    37. 37. Upcoming Event February 21 at 12pm-1pm same place, Graduate Center  Coaching will be on Hootsuite  In depth look at Facebook Business Page  Viewers choice – I’ll send out an email to get your feed back on what social media site you would like to know more about www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
    38. 38. Small Group Coaching for Social Media Success Thanks for Attending and I look forward to seeing you next on February 21 at 12pm www.EmilySusan007.comEmily Susan Hammer @EmilySusan007 www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media

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