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Magazine construction


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Magazine construction

  1. 1. MAGAZINECONSTRUCTION Aimee Archibald
  2. 2. CONVENTIONS What you get on front covers
  3. 3. Masthead Selling Line BannerKicker Feature Article PhotoCover Line HeadlineSecondary Lead Anchorage Flash Menu Strip Plug Bar CodeGraphic FREE – Live musicFeature downloads Date Line
  4. 4. CONVENTIONS NOTES The normal layout of a magazine is the conventions. This is a set of things thatmost magazines use to make it more effective, and for people to easily spot whatthey are looking at. The conventions also make it easy for people to see when a magazine is goingagainst the normal layout and that can interest people.
  5. 5. DESIGNHow front covers are conceived and laid out
  6. 6. Selling line Masthead Banner Feature article picture Secondary Kicker lead Cover line Headline anchorageGraphic feature Date lineMenu strip Barcode
  7. 7. DESIGN NOTES Dominating colours ; red, yellow, white, black ,greyand blue. Bold fonts, to get attention? Kickers are important, over pictures. Lettering is in capitals, the background image stands out. Small bursts of colour for titles/ headings/ kickers. Very crowded
  8. 8. DESIGN NOTES The main layout of a magazine is tohave the title in the top left hand third The barcode in the bottom rightthird. The lead singer of a band in thecentre top third of the image. To use the middle centre third for the main story headline. They tend to put the plug into the bottom centre.
  9. 9. AUDIENCEHow a magazine ‘speaks’ to its readers
  10. 10. Direct mode of address can appear ‘in yer face’, seriou s, warm…Indirect mode ofaddress can be Creates a wacky, funmysterious, lively image, sharing an, sombre… identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?
  11. 11. AUDIENCE NOTES Reader relationship (mode of address) Attitude Language (words and phrases) Enigmas