The document outlines a business plan for an ice cream shop called Social Ice Team in Uppsala, Sweden. The team consists of three members and aims to attract families, mothers, kids and university students by providing a warm, welcoming atmosphere. Their competitive advantages include being the first in the market to offer all-year-round ice cream and promoting healthy, locally-sourced, and environmentally-friendly options to differentiate themselves from competitors like canned ice cream and other cafes.
