Session Title: Are you a responsible business? SESSION OVERVIEW Being responsible means your ability to respond responsibly. This session talks about the need to respond and provides a framework for an organization to respond to various types of situation. Case studies involves how various teams can come together, align themselves for the common objectives and facilitate decision making within organization to bring overall agility. KEY TAKEAWAYS 1. Why do we need business agility? 2. Common challenges for agility in an org 3. Framework for solving business agility 4. Intersection between business agility and software agility 5. Real life case studies for business agility and software agility.

1. AGILE MUMBAI 2020
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Are you a responsible business?
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AGILE MUMBAI 2020
www.agilemumbai.com
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2. AGILE MUMBAI 2020
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Responsibility
Re-defined
Response-ability:
Decoding our ability to respond
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3. AGILE MUMBAI 2020
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Responsibility
Re-defined
Response-ability:
Decoding our ability to respond
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4. AGILE MUMBAI 2020
www.agilemumbai.com
Responsibility
Re-defined
Response-ability
Decoding our ability to respond
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5. AGILE MUMBAI 2020
www.agilemumbai.com
We have survived all odds in
the past, as we responded to
changes
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However, Those
businesses
became extinct
who couldn’t
respond to
changes
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Why do we need to adopt changes?
Fast changing
customer
requirements
Shorter product
lifecycle
Frequent tech
innovations
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Why do we need to adopt changes?
Increased competition at
local and global level Volatile market conditions
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9. AGILE MUMBAI 2020
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Challenges – Case Study
Consider a food chain to update its
mobile app so customers can easily
check and redeem their reward
points.
The company creates an agile team
of developers, designers, and an
initiative owner who understands
customer behaviour and can make
decisions about focus and priorities.
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Challenges – Case Study
This team updates the app in a few
weeks,
But it takes months for another part
of the organization to provide the
data feeds from the rewards system,
and longer still for another part to
integrate these changes into the
app,
Delaying the rollout of the new
functionality.
App
Team
DWH
Team
API
Team
Readiness
W week
Readiness
W+4 week
Readiness
W+8 week
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Challenges – Case Study
New CR:
Customers want to see recent points activity when
they log in.
Due to key members attrition it takes a month to
develop this new CR.
In a hurry team overlooks a defect that causes a
vulnerability. Once fixed, the Ops team team refuses
to release the code to customers without more
thorough testing.
Misalignment between the Dev and Ops teams
about the testing further delay the new update.
App
Team
IT Ops
Team
Security
Team
Delay due to
new team VAPT issue
Push for
thorough
testing
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What had gone wrong in this case?
• Team engagement - Keeping team
motivated is a challenge resulting
into frequent attrition
• KRAs alignment - Development team
is agile but other teams (such as
business and IT operations) are not,
blocking the value realization of
software agility
• Collaborative decision making - Dev
and IT Operations team inability to
agree on VAPT issue
• Innovation culture – DevOps could
have solved the above problem easily
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A few fundamental changes to overcome this
Self- organized team for
faster decision making
Focus on co-creation for
quick innovation
Co-evolve product,
process and capability
Collaborative Mindset
(embrace & enable lean changes)
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This can produce right balance between:
Chaos and Order
Engagement and Outcome
Flexibility and Stability
This balance is much needed for Business Agility
Delivery and Quality
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Right balance between Flexibility and Stability
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Smartphone
analogy
Phone’s fixed
hardware platform
and space for new
apps mirrors agile
org’s stable
backbone and
dynamic capability
Stable platform for
Structure, Governance
and processes
Dynamic space for new Apps for new
organization dynamic capability such as
peer review, new team formation, team
targets decision delegation etc.
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2
3
4
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Valuing Interactions
Collaboration amongst cross functional team
Value driven delivery
Embracing and responding to change
Continuous feedback and learning
Intersection between Business Agility and
Software Development Agility
Business
Agility
Software
Agility
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NEO 1.0
(BuyOnline)
NEO 2.0
(Website)
NEO 3.0
(Online
Services)
Biz Stake
holders
Digital
Solution
Experts
D I G I T A L P R O G R A M M A N A G E M E N T
Release Train 1 Release Train 2 Release Train 3
Product
owners
Enterprise
Architect
NEO 1.0
Dev
Team
NEO 2.0
Dev
Team
NEO 3.0
Dev
Team
Case Study 03 NEO
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NEO Objective (Cross Functional Alignment)
Brand UX Content/SEO Business Technology
• Resurfacing the
essence of brand
during micro-
moments of the
digital journey
• Complements
offline efforts of
brand
• Redefine
experience of
Insurance website
in India
• Acts as a high
performing Digital
Agent
• Seamless
integration with
Omni Channel
Experience
• Increase brand
discoverability
through
content/social
amplification
• Content must have
relevant user
context to improve
‘conversion rates’
• Reduce jargons and
complications of fine
print.
• Simplify the
experience to
accelerate the
buying process and
increase acquisition
• Increase
transactions,
revenue generation,
online sales and
conversion
• Contextual Cross/up
selling to customers.
e.g. leveraging WoP
and CAB riders and
other product
variants
• Solve for mobile
dominance
• Modular platform
with support for
quick build and
release.
• Scalable and robust
architecture to help
launch new
products within
minimum TTM
• Loading time should
be minimal, 1-3 secs
with 99.9% uptime
• Leveraging new
tech-smarts e.g.
google map, geo-
fencing, chat bots
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Alignment on Key KPIs
Theme KPI
Theme
Wts
Ind KPI
Wts
Current
state
Ach Level
Attract traffic
SEO Rank - Term (Keywords in Top 5)
15%
8% 7 45
SEO Rank - All Keywords (Keywords in Top 5),
Mobile 7% 16 300
Drive Engagements
Time spent (Products)
20%
7% 3:20 4:00
Time spent (Knowledge center) 3% 1:33 3:00
Page Views/Visits (Product) 5% 2.36 3.3
Bounce rates (product) 10% 46.40% 39%
Enhance Revenue Funnel
Traffic to Payment
35%
17% 1.23% 1.48%
Variant attachment/Upsell during buying journey 9% 20% 27%
Rider attachment during buying journey 9% 27% 40%
Customer Servicing Online Service Penetration 20% 20% 40% 53%
Tech driven Agility Time to launch any new feature 10% 10% 6 weeks 3 weeks
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Co-creation of To Be Journeys (Biz +UX + IT Team)
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Setting up team across value stream
eComm
Team
Product
team
Digital
Marketi
ng
team
Digital
Solution
team
SOA
team
Core
System
IT team
SPOC FROM EACH TEAM AS PART OF CORE AGILE TEAM
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Outcome of Agile NEO…
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Impact on Key KPIs
400%
for Term Keyword in top 5
Within 6 months of launch
60%
Traffic and time spent in
product page
Within 3 months of launch
1.8X
In next 10 months
post launch
1.5 X
Release cycle
From 6 weeks to 4 weeks
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Quote & Lead Journey Mobile
Before Redesign
insurancedekho.com insurancedekho.com
insurancedeko
After Redesign
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www.insurancedekho.com | Benefits | Contact Us | Employee Login
OUR TERM PLAN OUR LIFE COVER PLAN OUR TERM PLAN PLUS LIFE COVER
PLAN
Insurance Dekho
Reasons why to choose
insurancedekho3
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Why Insurancedekho
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Few screens from existing proposal form.
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New proposal form with same info as previous page.
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Eligibility Aadhaar Integration
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Thank You!
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