today I will present the research paper titled Promote physical activity among college students: Using media richness and interactivity in web design
This paper is from Computers in Human Behavior,
This is the outline for my presentation
The reports show college students’ typical behavioral patterns – sitting in front of the computer, actively clicking a mouse, interacting with information online, but physically sedentary. These college students’ behavioral patterns that less time doing physical activity and more time online
it is urgent to develop new tactics for facilitating college students’ physical activity
It shows the potential of the use of the Internet for attracting college students to initiate physical activity such as the use of on-site fitness center
As a part of the efforts for designing web-based intervention programs targeting college students,
this study examined the effects of two technological affordances – media richness and interactivity-drawn from MAIN model
So Hypothesis 1 is Websites with higher media richness lead to higher behavioral intentions than those of lower media richness.
Hypothesis 2 is Websites with higher interactivity lead to higher behavioral intentions than those of lower interactivity
the current study attempts to shed light on psychological mechanisms, particularly by testing three judgmental factors – knowledge, attitude and trustworthiness – as mediators of the effects of media richness and interactivity on college students’ health behavioral intentions.
So you can see other hypothesis in this model.
The research method is that Two hundred and five students were recruited to participate in this study.
And 100 females and 99 males participated and six did not report their gender.
Participants’ age ranged from eighteen to 27
four websites were created operationalizing two levels of media richness and two levels of interactivity.
Condition 1 showed six different stationary images of the fitness center.
Condition 2 showed the same six images presented in condition 1 but participants could zoom in or out on each image using the scroll button as well as pan across images by clicking and dragging the mouse
Condition 3 showed a continuously streaming 360-degree video of the same fitness center.
Condition 4 showed the same 3D view of the fitness center with control functions added.
Participants were randomly assigned to these four conditions. After viewing the website, they were asked to answer a series of follow-up questions.
To measure college students’ behavioral intention toward the fitness center,
Researchers created two fitness center behavior indices: fitness center visit intention and fitness center recommendation intention.
In particular, we believe that recommending the fitness center to others would be an alternative desirable outcome, considering that visiting the fitness center may not always be a possible option for everyone
Finally, there are four points of the research conclusion
This is the end of my presentation
Managerial Communications_Final Presentation
Promote physical activity among college students:
Using media richness and interactivity in web design
Lu, Y., Kim, Y., Dou, X. Y., & Kumar, S. (2014). Computers in Human
Behavior, 41, 40-50
Presenter: Jia-he Gu
Internet for attracting college students
to initiate physical activity
Develop new tactics for facilitating college
students’ physical activity
Less time doing physical activity and more time
Websites with higher media richness (3D view) lead to higher
behavioral intentions than those of lower media richness (2D
Websites with higher interactivity lead to higher behavioral
intentions than those of lower interactivity .
Fitness center visit intention
Fitness center recommendation intention
If a friend asked me about this fitness center,
I would recommend them to use this fitness center.
Media richness had a significant main effect on college students’
intention to visit the fitness center.
Media richness led to higher recommendation intention when
interactivity level was low.
Website designers for web-based health campaigns should consider using
technology with high media richness.
The websites enhance knowledge, attitude, and trustworthiness of the
content presented by the media in order to increase behavioral intention
toward health practices.