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Date
TM
Status of FOPs
in the Region
Pauline Chan
Director, Scientific Programs
ILSI SEA Region
9th Seminar on Nutrition L...
T
M
Outline
ß Background
• Introduction to Front-of-Pack (FOP)
Labeling
• Types of FOP Formats
ß Status of FOPs in Southea...
T
M
Background
Nutrition Label is an important source of nutrition
information – A tool for consumer education
• Nutrient ...
T
M
Background
• Suggest to include other “more friendly” tools to
complement the BOP NIPs
– To provide nutrition informat...
T
M
Types of FOP Systems
T
M
Fact-based
Information
Criteria-based
(Better for you)
Evaluative /
Interpretative
T
M
Types of FOPs – Fact-based System
(Guideline Daily Amounts GDA)
• Simplified presentation of energy and
key nutrients
...
T
M
Types of FOPs – Criteria-based Symbols
(Better for you)
• Varieties of symbols
• Different criteria or
guidelines used...
Types of FOPs –
Evaluative/Interpretative
• May combine fact-
based system with
prior judgment
– Green: “good food”
– Red:...
TM
Status of FOPs in Southeast
Asia Region
T
M
FOP in Singapore
Healthier Choice Symbol (HCS)
• Voluntary criteria-based FOP logo scheme which provides
only qualitat...
Symbols What do they mean?
¸At least 25% less sodium
compared to similar food
products from the same food
category
¸Sauces...
T
M
FOP in Singapore
Healthier Choice Symbol (HCS)
• Administered by the Health Promotion Board
(HPB) and has been impleme...
FOP in Singapore
Healthier Choice Symbol - Examples
T
M
FOP in Brunei Darussalam
Healthy Choice Logo
• “Criteria-based” type of FOP logo
• Voluntary FOP scheme in all importe...
T
M
FOP in Indonesia
GDA-type FOP Label
• Voluntary scheme of labeling
¸ No official implementation yet
• Label descriptio...
T
M
FOP in Malaysia
Voluntary fact-based FOP scheme with
icon on ENERGY only
• Launched in April 2, 2012
• Label presents ...
T
M
FOP in Malaysia
Fact-based FOP Scheme
• Based on voluntary scheme for all food
products except for special purpose foo...
T
M
FOP in The Philippines
• Previous “Wise Eat” symbol (“criteria-based”
FOP type) had challenges in implementation
‡ No ...
T
M
The Philippines
GDA type FOP Labeling for Energy is
being implemented on a voluntary basis
• Based on calorie content ...
T
M
The Philippines
GDA type FOP Labeling for Energy is
being implemented on a voluntary basis
since 2012
– FDA encourages...
T
M
FOP in Thailand
GDA type Labeling Scheme was
implemented in 2011 by Thai FDA
• Mandatory for selected food categories ...
T
M
FOP in Thailand
GDA type Labeling Scheme
• 5 Priority snack foods include:
1)Fried or baked potato chips
2)Fried or ba...
T
M
FOP in Thailand
GDA type Labeling Scheme - Examples
T
M
FOP in Thailand
GDA type Labeling Scheme-
Education
• Collaboration efforts by Thai FDA,
Federation of Thai Industry a...
T
M
FOP in Thailand
Plan for “Healthier” logo
• The National Food Committee is exploring a new
“Better-for-you” or “health...
T
M
FOP in Thailand
Plan for “Healthier” logo
• The logo design to be finalized and scheme
expected to be implemented in l...
T
M
• FOP labeling is viewed as a user-friendly
tool to complement BOP NIPs to help
consumers make healthier food decision...
T
M
• Many factors to consider when developing an
effective FOP format that will be acceptable to
most stakeholders in SEA...
TM
Thank You !
Asian Food Regulation Information Service is the largest database
of Asian food regulations in the world – and it’s FREE t...
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Status of FOPs in the Asian Region_2015

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Presentation from the 9th Regional Seminar on Nutrition Labelling by the International Life Sciences Institute, August 2015

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Status of FOPs in the Asian Region_2015

  1. 1. Date TM Status of FOPs in the Region Pauline Chan Director, Scientific Programs ILSI SEA Region 9th Seminar on Nutrition Labeling, Claims and Communication Strategies August 4-5, 2015 – Crowne Plaza Manila Galleria
  2. 2. T M Outline ß Background • Introduction to Front-of-Pack (FOP) Labeling • Types of FOP Formats ß Status of FOPs in Southeast Asia Region ß Conclusion
  3. 3. T M Background Nutrition Label is an important source of nutrition information – A tool for consumer education • Nutrient Information Panel (NIP):commonly known as back-of-pack (BOP) ¸ Provides information on the nutritional content of pre-packaged food ¸ Assist consumers in making better food choices • NIPs may not always be most effective in helping consumers choose foods wisely ¸ Lack of time to read NIPs during shopping ¸ Question accuracy of information ¸ Do not understand the nutrient information − Small fonts − Language barrier
  4. 4. T M Background • Suggest to include other “more friendly” tools to complement the BOP NIPs – To provide nutrition information in different formats – To improve understanding of nutritional properties of food among consumers ‡ making better food choices – Front-of-Pack(FOP) Labeling as a More User-Friendly Solution • Many different types of Front-of-pack (FOP) labels available in the markets – Ranging from simple icons/symbols to more complicated systems
  5. 5. T M Types of FOP Systems T M Fact-based Information Criteria-based (Better for you) Evaluative / Interpretative
  6. 6. T M Types of FOPs – Fact-based System (Guideline Daily Amounts GDA) • Simplified presentation of energy and key nutrients • Another way of representing nutrition information from NIP • Usually include % contribution of daily energy and nutrient allowances- assists in meal planning • Just present the fact • Do not introduce “better” food concept
  7. 7. T M Types of FOPs – Criteria-based Symbols (Better for you) • Varieties of symbols • Different criteria or guidelines used for products – Qualifying or disqualifying criteria • Qualitative grading but no quantitative information
  8. 8. Types of FOPs – Evaluative/Interpretative • May combine fact- based system with prior judgment – Green: “good food” – Red: “bad food” • Complicated system – can be confusing and difficult to understand
  9. 9. TM Status of FOPs in Southeast Asia Region
  10. 10. T M FOP in Singapore Healthier Choice Symbol (HCS) • Voluntary criteria-based FOP logo scheme which provides only qualitative and not quantitative nutrition information • Consists of 12 main product categories with a total of more than 70 sub-categories • About 2500 products as of July 2015 • The nutrition guidelines were developed according to each product category • Products are generally lower in total fat, saturated fat, trans fat, sodium and sugar. • Some are higher in dietary fibre, wholegrain, and calcium compared to similar products within the same food category.
  11. 11. Symbols What do they mean? ¸At least 25% less sodium compared to similar food products from the same food category ¸Sauces, recipe mixes and paste, canned meats, nuts, etc ¸At least 25% less saturated fat compared to similar food products from the same food category ¸Dairy products, edible oils, fat spreads, convenience meals and 3-in-1 beverages ¸Contain no or negligible amounts of trans-fat i.e. less than 0.5g per 100g of the product ¸Margarines, edible oils, biscuits and cookies, cakes, breads and rolls. FOP in Singapore- “Healthier Choice Symbol” Symbols What do they mean? ¸At least 20% more whole-grains compared to similar food products from the same food category ¸Brown or unpolished rice, Brown Rice vermicelli (bee hoon) , Whole meal Breads, etc… ¸At least 25% more calcium compared to similar food products from the same food category ¸Calcium-fortified soy products, Milk and Milk Products ¸At least 25% less sugar compared to regular sweetened beverages or products from the same food category ¸Asian drinks, sweetened drinks, cultured milk products, juice drinks and dried fruits
  12. 12. T M FOP in Singapore Healthier Choice Symbol (HCS) • Administered by the Health Promotion Board (HPB) and has been implemented since 1998 • Variants of HCS: ¸ Healthier Snack Symbol (HSS) - for snack foods (crisps and ice-cream) ¸ Healthier Ingredients Symbol (HIS) – for food service ingredients • Companies make an application online for free ¸ Need to submit nutrients analyses data of the products
  13. 13. FOP in Singapore Healthier Choice Symbol - Examples
  14. 14. T M FOP in Brunei Darussalam Healthy Choice Logo • “Criteria-based” type of FOP logo • Voluntary FOP scheme in all imported cooking oils only • Launched in 2004 by Ministry of Health Brunei Darussalam • Application to be made to Director General of Health Services (NO charges) with product samples
  15. 15. T M FOP in Indonesia GDA-type FOP Label • Voluntary scheme of labeling ¸ No official implementation yet • Label description to include ALL four nutrients including Energy, Fat, Saturated Fat and Sodium, together with their respective GDAs (% Daily Value per serving) • GDAs are calculated based on the current Indonesian RDIs • Label to be in neutral colour (non-traffic light colours)
  16. 16. T M FOP in Malaysia Voluntary fact-based FOP scheme with icon on ENERGY only • Launched in April 2, 2012 • Label presents only the amount of Energy (in kcal) a particular food contains • Expressed as % NRV (percentage of the Nutrient Reference Value) • Based on recommended daily requirements of 2000 kcal
  17. 17. T M FOP in Malaysia Fact-based FOP Scheme • Based on voluntary scheme for all food products except for special purpose foods and formulated milk powder for children • Currently, more than 704 products bearing the FOP logo with Energy button
  18. 18. T M FOP in The Philippines • Previous “Wise Eat” symbol (“criteria-based” FOP type) had challenges in implementation ‡ No consensus on the scheme • GDA type FOP introduced in 2012 by the Philippines Food and Drug Administration (FDA) • A standardized label format for use in pre-packaged food products Modified GDA type for Energy Value
  19. 19. T M The Philippines GDA type FOP Labeling for Energy is being implemented on a voluntary basis • Based on calorie content of the food computed as % Energy based on Recommended Energy and Nutrient Intake (RENI) / the equivalent Philippine RDA Each __g serving contains Calorie ___ % RENI Simple Illustration
  20. 20. T M The Philippines GDA type FOP Labeling for Energy is being implemented on a voluntary basis since 2012 – FDA encourages all food manufacturers and traders to revise their labels / labeling materials to reflect the GDA type FOP for energy or calories – There are plans for adding FOP on sodium and sugar following 2015 PDRI
  21. 21. T M FOP in Thailand GDA type Labeling Scheme was implemented in 2011 by Thai FDA • Mandatory for selected food categories (5 priority snacks food groups) • Label description includes Energy, Sugar, Fat and Sodium content based on 2000 kcal/day • The percentage of RDI (Thai RDI) per packaging unit, such as per sachet or carton is also shown
  22. 22. T M FOP in Thailand GDA type Labeling Scheme • 5 Priority snack foods include: 1)Fried or baked potato chips 2)Fried or baked popcorns/cornchips 3)Rice crisps or extruded snack 4)Crackers or biscuits 5)Filling wafer Plan to extend GDA to all snacks and ready-to-eat meal
  23. 23. T M FOP in Thailand GDA type Labeling Scheme - Examples
  24. 24. T M FOP in Thailand GDA type Labeling Scheme- Education • Collaboration efforts by Thai FDA, Federation of Thai Industry and Thai Dietitians Association in conducting campaigns such as Road shows and workshops to educate the public as well as training for food manufacturers
  25. 25. T M FOP in Thailand Plan for “Healthier” logo • The National Food Committee is exploring a new “Better-for-you” or “healthier” type of FOP ¸ Simpler tool (easier to understand) • The symbol is to be displayed together with the GDA type FOP • Pioneer category of food to be implemented may include – “Ready to eat meal”, snacks, milk and milk products, beverage, rice, cooking oil and salty condiments
  26. 26. T M FOP in Thailand Plan for “Healthier” logo • The logo design to be finalized and scheme expected to be implemented in late 2015 or early 2016 on voluntary basis – Nutrition criteria for each food category to qualify for bearing the new symbol to be finalized
  27. 27. T M • FOP labeling is viewed as a user-friendly tool to complement BOP NIPs to help consumers make healthier food decision – Implemented voluntarily in the SEA region except mandatory GDA labeling for 5 categories of snack foods in Thailand – 3 types of FOP labels/formats: Fact-based, criteria-based and evaluative/interpretative Summary and Conclusion
  28. 28. T M • Many factors to consider when developing an effective FOP format that will be acceptable to most stakeholders in SEA – What is the key objective(s)/message? – Too simple vs too complicated vs too many – Level of nutrition knowledge of the consumers – Development of criteria/guidelines • Which nutrients to focus on? • Level of nutrient references/criteria • How to categorize foods? • Across all food categories or comparison within same food category? – Effects of FOP on consumer purchasing behaviour Summary and Conclusion
  29. 29. TM Thank You !
  30. 30. Asian Food Regulation Information Service is the largest database of Asian food regulations in the world – and it’s FREE to use. We publish AFRIS Communiqués, our breaking news service, which keeps our subscribers up-to-date on all the latest regulatory changes across Asia. Are you a global exporter requiring services more international? Check out our AFRIS International Exporter Edition, a magazine style publication covering Australia / New Zealand, Canada, EU and USA. www.asianfoodreg.com admin@asianfoodreg.com

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