Current status of nutrition & health claims in indonesia

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Current status of nutrition & health claims in indonesia

  1. 1. Nutrition Labeling and Claims in Indonesia Tetty Helfery Sihombing Director of Food Product Standardization, National Agency for Drug and Food Control-Republic of IndonesiaSeminar and Workshop on Nutrition Labeling, Claims and Communication Strategies for the Consumers September 20-21, 2010 , Kuala Lumpur, Malaysia
  2. 2. OutlineIntroductionLabeling :Nutrition and ClaimsCommunication forthe Consumers NADFC-Indonesia 2
  3. 3. Introduction Food Labeling : scientific justification, creativity (art, communication techniques, expression), misleading (different level of consumer’s knowledge) 1.919.440 km2 218,868,791 people/ 2005 17.504 islands/2004 NADFC-Indonesia 3
  4. 4. Food Labeling Industry Government Consumers• Information about • Consumer’s • Consumer’s right the product protection • Product’s identity• Education to the • Fair practice in • Eye catching consumer food trade • Decision making• Marketing vehicle NADFC-Indonesia 4
  5. 5. Food Labeling (cont.) Shared responsibilities: Food Producers Consumers Experts Univ, Codex,etc Government NADFC-Indonesia 5
  6. 6. Labeling (cont.)Consumer’s expectations:* Safety* Quality* Benefit Food Producer’s Responsibility: * Implementation of GMP, HACCP, ISO, etc * Implementation of standards and regulations * Research, studies Government Role: * Preparing guidelines, standards, regulations, Act/Law * Pre-market evaluation and Post-market control with the support of experts NADFC-Indonesia 6
  7. 7. Nutrition LabelingGuidelines on Nutrition Information Uses onFood Label - 2005 Consumer has the right to have the truth and not misleading information; Nutrition labeling is mandatory for food states that the food contains vitamin, mineral and or other added nutrients; or regulated to be enriched with vitamin, mineral and or any other nutrients. 7 7 NADFC-Indonesia
  8. 8. PeraturanKepala BadanPengawas Obat danMakanan RI No.HK.00.06.51.0475 DIREKTORAT STANDARDISASI PRODUK PANGAN DEPUTI BIDANG PENGAWASAN KEAMANAN PANGAN DAN BAHAN BERBAHAYA BADAN PENGAWAS OBAT DAN MAKANAN REPUBLIK INDONESIA 2004 8
  9. 9. Nutrition labeling (cont.): Format : different target group (infant), consume with other food (cereal with milk), label space Expression : Per serving and Per 100 g/ per 100 kcal (for infant formula), percentage to RDA Other nutrient may state : “Contain ..... “ NADFC-Indonesia 9
  10. 10. Nutrition Labeling (cont.): Mandatory Nutrients that must be included in the Nutrition Information Panel : Total Energy Total fat Protein Total Carbohydrate Sodium NADFC-Indonesia 10
  11. 11. Mandatory in case : Energy from fat > 0,5 gram (4,5k kal) per serving Saturated fat > 0,5 g per serving Trans fatty acids > 0,5 g per serving Claim of fat, fatty acids, cholesterol Cholesterol >2 mg Dietary fiber >0,5g Sugars >1 g Claim of sugars or sweetener NADFC-Indonesia 11
  12. 12. Round up (calculation per serving)example: Energy: < 5 kcal 0 5 – 50 kcal: 23 kcal 25 >50 kcal: 266 kcal 270 Fat : < 0,5 g 0 0,5 – 5 g: 4,2 g 4 >5 g: 11,7 g 12 Protein: < 0,5 g 0 >0,5 g: 1,2 g 1 NADFC-Indonesia 12
  13. 13. INFORMASI NILAI GIZINutrition Labeling Takaran saji ……. (URT) ......... (g/ml) Jumlah Sajian per Kemasan : …….(format) JUMLAH PER SAJIAN Energi Total … kkal Energi dari Lemak ... kkal Energi dari Lemak jenuh ... kkal % AKG * Lemak Total …. g …….. % Lemak Jenuh …. g ……… % Lemak tidak jenuh tunggal …. g Lemak tidak jenuh ganda g Lemak trans …. g Kolesterol …. mg …….. % Protein …. g …….. % Karbohidrat Total …. g …….. % Serat pangan …. g …….. % Serat pangan larut …. g Serat pangan tidak larut …. g Gula …. g Gula alkohol …. g Karbohidrat lain …. g Natrium …. mg …….. % Kalium …. mg …….. % Vitamin A …….. % Vitamin C …….. %Blue : mandatory Vitamin lain …….. %Red : mandatory with Kalsium …….. % specific requirements Zat Besi …….. % Mineral lain …….. %Green : voluntary NADFC-Indonesia Persen AKG berdasarkan mungkin lebih tinggi 2000 * kkal. Kebutuhan energi anda kebutuhan energi 13 atau lebih rendah.
  14. 14. Functional Food In 2005, Indonesia has established the regulation on Functional Food. The definition of Functional Food : Process food contains one or more functional components based on scientific assessment has certain physiological functions, beyond the basic functionality, proven to have beneficial health effect and has no negative effect and mentioned approved health claims. NADFC-Indonesia 14
  15. 15. Type of claim: Nutrient Content Claim Nutrient Function Claim Health Benefit Claim NADFC-Indonesia 15
  16. 16. The Functional component has approved : Vitamin Cholin, Lesitin and Mineral Inositol Sugar alcohol Carnitine and Unsaturated fatty acid Squalen Peptide and protein Isoflavon (soybean) Amino Acid Phytosterol and Dietary fiber Phytostanol Prebiotic NADFC-Indonesia 16 Probiotic
  17. 17. Claims Claims other than those approved by the government may be considered with submitting scientific evidence and will be assessed by Tim Mitra Bestari (peer reviewer)Tim Mitra Bestari (peer reviewers) is a group ofexperts established by the Head of the Agency toconduct safety and benefit assessmentTim Mitra Bestari consists of Pediatricians, otherSpecialists, Pharmacology, Nutrition and FoodTechnology. NADFC-Indonesia 17
  18. 18. CURRENT STATUSToday, Indonesia is developing someregulation such as : nutrition and health claim regulations (as revision for functional food regulation) Tolerance level for nutrition labeling Serving size/ Reference Amount NADFC-Indonesia 18
  19. 19. Communication for the Consumers,some concern:??? * Consumer understand the information (scientific information)* Consumers make use the nutrition labelling and claims in selecting the food products?* Consumer’s protection vs consumer’s education!!! - Needed* Survey/ Study* Consumer’s education NADFC-Indonesia 19
  20. 20. NADFC-Indonesia 20

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