The AdNerds strongly believe emerging media have changed advertising forever. Advertising is no longer the kingdom of small-time artists putting their finger on a cute idea. Advertising now belongs to people in the know, earning the engagement of consumers with creative solutions which are relevant and hence valuable.
This in our view cannot be done using analogue media. This can only be achieved with digits. And that is exactly why nerds will rule the advertising world.
Discover how nerds are already breaking new ground with online campaigns which are pulverizing objectives. Thanks to ideas which are extremely simple yet technologically daring. Not to mention highly tantalizing.
As a nerd you will be sitting behind your screens with a smile, letting the thought dawn on you that you might well be the advertising world's next ruler.
27. Newspapers are withering away.
Magazines are coughing up blood.
Television is advertising
its own death.
Is there any platform out there
which actually does have a future?
32. 4 possibilities:
1. You like cola + you like the ad = best possible outcome
2. You like cola + you dislike the ad = no effect
3. You hate cola + you like the ad = no harm done
4. You hate cola + you hate the ad = definitely spammed!
35. When will consumers come swarming
round advertising spontaneously?
When it’s is a fun, fascinating
or useful experience.
When you succeed in leveraging the viral power of
social networks.
52. The Challenge.
Our first socket-based multiplayer game: custom written
Java Application combined with Flash XML sockets.
Game logic (“Connect 4”) had to be reproduced on both server
and client side and synchronized with videos of tokens.
Social component: MSN Messenger/Skype/IM
to pass on game keys & game initiation.
79. The Challenge.
Mechanical Claw Machines with rope and pulleys and ‘pre-war’
printed boards and ± 2 operations/machine/minute.
2 webcams/machine:
+ 3 Terabytes video streamed.
RFID, IR and Motion detection
to determine winners (for sure).
Extremely dense client-server communication: client had to be
able to interpret several client-server messages simultaneously.
82. blog http://www.adnerds.be
twitter http://twitter.com/adnerds
facebook http://profile.to/adnerds
podcast http://adnerds.blip.tv
AdNeRdS
SAY “THANK YOU FOR YOUR ATTENTION!”