BRAC - the world's largest NGO is looking to develop a social business model for its 400 popular theater (PT) teams. This presentation proposes preliminary strategic guidance and product innovation ideas, and suggests reforms to the organizational and operations structures. The Purplewood team designed the business model, and provided guidance on building a 1-stop activation service, while devising new user interfaces for central marketing efforts.

1. POPULAR THEATER
SOCIAL BUSINESS MODEL
Innovision Consulting
Purplewood Limited
January 17, 2018

2. Changing Times
• Bangladesh has achieved middle-
income status
• Government’s development vision
and strategies have evolved
• Global Development is undergoing
radical changes

3. (How) can development
organizations survive this
changing climate??

4. #SOCIALBUSINESS

5. Design Thinking Roadmap

6. Imagine a business that
Exists and strives for
Greater social good
o Good for its employees
o Good for its clients & customers
o Good for key stakeholders
o Good for the community & nation

7. Consultations

9. OPERATIONS LOCAL COORDINATION SERVICE
BRAC Center
Command & Operations Center
PT Manager
Supervision of PT Program
Regional Manager 1
Regional Manager 2
PT Sector
Specialist
PT Team 1
PT Team 2
Catering to various BRAC projects;
Some non-BRAC development projects;

10. OPERATIONS LOCAL COORDINATION SERVICE
Can BRAC continue to efficiently
manage and utilize 400+ PT Teams?
Is a single manager capable
of realizing a social business
vision and model?
What resources does
BRAC provide? What is
the cost of this support?
Is this position
needed? How
many needed?
Is this a commercially
viable offering?
What other entities may find PT services useful?
What entities may pay for services?

11. SalientChallenges ‘Project Implementation’ Style
Organizational Structure
Reactive Business Orientation
Narrow Target Market,
Narrow Product Offering
Stagnated Teams,
Low Versatility
Inadequate
Incentives
BRAC
Link

12. A Prototype Solution

13. Success Metrics
SOCIAL
’Social' cont., enrich culture
Increase potential client awareness
Develop user-friendly product design
Enhance viewer knowledge
BUSINESS
Generate cost savings
Widen offering, Maximize revenues
Tap new target segments
Spark local marketing

14. CENTRAL OPERATIONS LOCAL COORDINATION SERVICE
BRAC
Paid Monitoring Service
PT Sector
Specialist (6)
Flexible, club-like structure
Merit-based recruitment
Capacity enhancement
Protocol for expanded SOW
A BRAC Enterprise
Core PT team offering
differentiated packages
Central marketing
Initial/germinationsupport
NEW TARGET SECTORS
DONORS, NGOs, PRIVATE SECTOR, GOVT.
Commercial Style
Product Design

15. Testing the Design

16. Wayforward
• A small pilot
– Makeshift central ExCo
– Capacity Building
– Participatory product design
– Trial marketing
• Financial Modeling
• Marketing Plan

17. Thank you.
Please share your ideas, concerns, questions and suggestions.