The Procter & Gamble Company (P&G) is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.
Hul vs p and g Aditya M. Karwa UBS
PRESENTED BY- ADITYA M . KARWA
HISTORY- Unilever is owned by British Dutch Company 52% shareHUL was formed in 1933 as Lever Brothers India Limited and came intobeing in 1956 as Hindustan Lever Limited through a merger of LEVERBROTHERS Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.Lever Brothers started its actual operations in India in thesummer of 1888, when crates full of Sunlight soap bars, embossed withthe words "Made in England by Lever Brothers" were shipped to theKolkata harbour and it began an era of marketing branded Fast MovingConsumer Goods (FMCG)
INTRESTING FACTS :- HUL Touches the lives of every 2 individuals out of 3 Indians every day tIt is a part of a 40 Billion Unilever group the group has more than 450 brands over a 14 various categories of Home and Personal care and food products Presence in more than 100 countries and employees more than 174000 people world wide The company was incorporated 1933 but it sales were since 1888 in India
Indian Scenario :-India’s largest FMCG Company ( fast moving consumer goods) In India over 700 Million consumers are thereMore than 15 thousand Employees including 1300 managersMore than 200 hundred research scientist working onR&D
Skin care Laundry NO. 2 Hair n care Soaps NO.1Skin care TeaDeodorants Oral care
Comparable audited results * (in cores) for the 12 monthperiod from April 2011 to March 31, 2012 compared to April2010 to March 31, 2011*
MARKETING STRATERGYINTO RURAL HEART• ‘VIM KHAR KHAR CHALLENGE’• ‘ PROJECT STREAMLINE’• ‘ PROJECT BHARAT’• ‘ INTEGRATED RURAL PROMOTION VAN• ‘ SELF HELP GROUPS’• ‘ INFOMERCIALS’• ‘PROJECT MILLENIUM’• ‘GRAMEEN KE BEECH’• ‘PROJECT SHAKTI’ IT IS ALSO KNOOWN AS SACHET MARKETING
INTRODUCTION-The Procter & Gamble Company (P&G) is an American Multinational Consumer goods companyHeadquartered in Cincinnati, Ohio, USA. Its products include foods, beverages, cleaningagents and personal care products.In 2011, P&G recorded $82.6 billion dollars in sales.Fortune magazine ranked P&G at fifth place of the "Worlds Most Admired Companies " list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.
HISTORY-Established in 1837 by William Procter & James Gamble in CincinnnatiStarted making candles and soapsIntroduced themselves Five business segments
OVERALL SHAMPOO MARKETCLEARLY HUL I S WAY AHEAD OVER P & G
FINAL SHOW OFF SalesOTHERS 30% HUL 46% P & G 24 %
CONCLUSION :-INDIA IS A LARGEST GROWING FMCG MARKET IN THE WORLD INDIAN RURAL MARKET IS GROWING VERY PASTHUL CAPITALISED IT VERY EARLY AND STANDING HIGH IN A MARKETFMCG WILL BE GROWING MUCH MORE SO ITS HAVE VERY LARGE SCOPE