2. HISTORY- Unilever is owned by British
Dutch Company 52% share
HUL was formed in 1933 as Lever Brothers India Limited and came into
being in 1956 as Hindustan Lever Limited through a merger of LEVER
BROTHERS Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.
Lever Brothers started its actual operations in India in the
summer of 1888, when crates full of Sunlight soap bars, embossed with
the words "Made in England by Lever Brothers" were shipped to the
Kolkata harbour and it began an era of marketing branded Fast Moving
Consumer Goods (FMCG)
3. INTRESTING FACTS :-
HUL Touches the lives of every 2 individuals out of 3 Indians every
day
tIt is a part of a 40 Billion Unilever group the group has more than
450 brands over a 14 various categories of Home and Personal
care and food products
Presence in more than 100 countries and employees
more than 174000 people world wide
The company was incorporated 1933 but it sales were since
1888 in India
4. Indian Scenario :-
India’s largest FMCG Company ( fast moving consumer goods)
In India over 700 Million consumers are there
More than 15 thousand Employees including 1300 managers
More than 200 hundred research scientist working on
R&D
5. Skin care
Laundry
NO. 2
Hair n care
Soaps
NO.1
Skin care Tea
Deodorants Oral care
6. Comparable audited results * (in cores) for the 12 month
period from April 2011 to March 31, 2012 compared to April
2010 to March 31, 2011
*
7.
8. MARKETING STRATERGY
INTO RURAL HEART
• ‘VIM KHAR KHAR CHALLENGE’
• ‘ PROJECT STREAMLINE’
• ‘ PROJECT BHARAT’
• ‘ INTEGRATED RURAL PROMOTION VAN
• ‘ SELF HELP GROUPS’
• ‘ INFOMERCIALS’
• ‘PROJECT MILLENIUM’
• ‘GRAMEEN KE BEECH’
• ‘PROJECT SHAKTI’ IT IS ALSO KNOOWN
AS SACHET
MARKETING
9. INTRODUCTION-
The Procter & Gamble Company (P&G) is an American Multinational Consumer goods company
Headquartered in Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning
agents and personal care products.
In 2011, P&G recorded $82.6 billion dollars in sales.
Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies
" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500
company to issue C Share common stock.
10. HISTORY-
Established in 1837 by William Procter & James Gamble in Cincinnnati
Started making candles and soaps
Introduced themselves Five business segments
15. SEGMENTATION OF DETERGENT
MARKET IN INDIA
PREMIUM MID - PRICED MASS MARKET
Eg.Ariel Eg. Rin Eg. Wheel
Surf excel Tide Nirma
Ghadi
16. MARKET ANALYSIS -
In between two brands Rin
and Tide Rin is not there in
market
But still Hul is still leading
the market in terms of
combine market share of
DETERGENTS It has 38%
market share
20. CONCLUSION :-
INDIA IS A LARGEST GROWING FMCG MARKET IN THE WORLD
INDIAN RURAL MARKET IS GROWING VERY PAST
HUL CAPITALISED IT VERY EARLY AND STANDING HIGH IN A MARKET
FMCG WILL BE GROWING MUCH MORE SO ITS HAVE VERY LARGE SCOPE
Editor's Notes
The Procter & Gamble Company (P&G) is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.[2]In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.[3] Procter & Gamble is the only Fortune 500 company to issue C Share common stock.[citation needed]
