Spydro presentation

1. WWW.GETSPYDRO.COM
Hear it. See it. Feel it coming.
Name: Moordan Trablus, Founder & CEO
Address: 5 Tor Caesarea, Israel
Email: Moordan@getspydro.com
Number: +972.54.4901.407

2. Meet Our
Board Members
page
02
Ofra Kalechstein
Hi-Tech investor, past EVP product
development of Paradigm - $45M
business unit of over 220 professionals
in 7 development centers in 4 continents
Investor
Eldad Weiss
High-Tech investor, Chairman, Founder
and past CEO of Paradigm - provider of
software solutions to the oil & gas
industry ($230M per annum).
During his tenure Paradigm was sold to
Apax for $1B.
Investor
Moordan Trablus
15+ years of international experience in
business development, former manager
of Paradigm Geophysical Canada and
China
Founder / CEO

3. Our Spydro
R&D Team
page
03
Idan Ben Ezra
6 years experience in development of
H/W and SW products for commercial
uses.
H/W Eng.
Raz Nitzan
17 years experience in embedded SW
development, real time video
processors.
Embedded SW Developer
Amit Shefi
20+ years experience in development of
wireless devices for military and
commercial use.
Co Founder / Chief Electronics
Lior Assouline
20+ years experience in embedded SW
development, video processing, leading
teams of developers, chief architect
Chief Embedded

4. Opportunity
Angler’s Desires
page
04
See
Anglers biggest desire is to
know what occurs under water.
Share
Anglers want to share their
experiences, on social media
Capture
Anglers want to capture the
excitement of "the catch"
Learn
Anglers wishes for information.
Weather, tide, location, water
temperature etc.…because they
want to learn and improve.

5. page
05
Spydro
Our Products
The Device – Fishing Camera / Sonar
/ Bite Detector
The App – Routes / Fishing Log / Video
library / Live Video / Bite & Sonar Notifications
The Cloud – Angler Specific Data /
Location Based Catch Statistics

6. Solution
Spydro - Device
page
06
HD underwater fishing camera,
triggered by action moments
Fishing Camera
Proximity sonar, that can
recognize and quantify
approaching fish
Fish Finder
Accelerometer, detects fish
bites and notifies angler
Bite/Catch Detector
Wireless connection for instant
upload, notification and streaming
Wireless Connection

7. page
07
Bite Detection
Built-in accelerometer. Detects
bite and catch
Action-Moment™ Editing
Automatically records with
sonar / bite events. No need to
edit. View instantly.
Night Vision
LED night / deep vision
Live Video Streaming
View live, bird’s-eyed view HD
video
HD Camera
Resolution: 1080p / 720p
30fps / 60fps
Sonar – Tip of the Line
130 feet / 90kHz / 30°
One-Push Button
No cap. No hassle. Press. Fish
Water Resistance
Up to 260 feet - Salt / Fresh
water
Device
Specification
Connection up to 330’ - Sonar / Bite / Catch
Notifications – Instant sharing
Wireless App Connection
SD Card – 16GB
Battery – 4 Hour Li-ION
Weight – 80gr / 2.8oz

8. Solution
Supports Four Fishing Styles
page
08

9. Fish Finder
At the Tip of the Fishing Line
page
09
Trolling – Never Miss a Fish
Identify a strike from 100 feet. Even when the rod
didn’t move. Turn around and catch him.
Bottom Fishing – Find the Perfect Spot
Never fish a empty spot. Instantly know where the
wait is worth while.
Casting – Know Where to Cast
Learn more about your lure / bait. Find the best
rig. Cast in the right direction.
Floating – Reach Your Rod on Time
Spydro float and maps the ocean / lake / river bed.
Learn about the depth and get notified of school of
fish.

10. Hear it. See it.
Feel it coming
page
010

11. your
logo
Solution
Spydro - Application
page
011
Home Page Live Streaming
Track - your route
and log your action
moments™
Study –previous
and current weather /
tide / water
temperature
View – live video
and study the
surroundings
Notifications –
will alert you of
sonar, bite or catch
events

12. your
logo
Solution
Spydro - Application
page
012
Fishing Library Fishing Log
Watch – your last
cast instantly or
entire catch library
Share – your
automatically edited
experiences instantly
Relive- your previous
routes and experiences
and improve your skills
Study – the
weather, tide, water
temp and video of
each action moment™

13. Solution
Spydro –Cloud Service
page
013
• Empowers retails to maximize customer value by analyzing
each customer’s behavior.
• Personalize marketing
• Share with your follow anglers your achievements(videos,
routes, tags)
• Crowd source fishing data
• Premium fee for application usage including hot spots and
fishing locations

14. Application Usage Dashboard
8 Beta Testers (Canada, US, Mexico, Brazil, Israel)
page
014

15. Product
Video
page
015

16. page
016
How it Works
Simple to Use

17. page
017
 HD 1080p Camera
 Fish Finder
 Bite Detector
 Catch Detection
 Wireless App Connection
 App
Spydro Pro
$299
Retail
 HD 1080p Camera
 Bite Detection
 Catch Detection
 Wireless App Connection
 App
Spydro
$249
Retail
Spydro
Configuration

18. market
review
page
018
• Lucrative niche market of 40M active anglers.
• Annual market of recreational fishing equipment is around $10 Billion in the US only.
• Fishing camera market is young, as the first camera (Water wolf) was launched in
2014.
• The market is transforming as fish-finder/fishing-camera technologies were previously
unavailable to recreational fisherman.
• Competitors have been successful as revenues and sales are growing annually.
General Market Situation – Young, Lucrative and Growing

19. page
019
Waterwolf HD
Attached Fishing
Camera
Hook Eye
Large cam on
fishing line
GoFish Cam
Attached Fishing
Camera
Competitive
Analysis
Fish Spy
Made for floating
only
Competitors providing only partial solutions such as an
underwater camera or fish finder. None are providing an
integrated “all-in-one” fishing device.
Water Wolf, after selling 35,000 units in the first two
months, is still the most successful fishing camera to
date.
Spydro has major technological advantage with videos
that are automatically edited based on events, wirelessly
transmitted, GPS based data application and many more
Spydro – All-In-One
Eco Popper
Video from the
popper

20. Competitive
Analysis
page
020
PriceFishing StyleMobile appAction Moment
Recordings
HD CAMSonarPlayer
180$3/4√√GoFish Cam
180$4/4√Water Wolf
189$1/4√√Eco-Net
350$2/4√Hook Eye
230$1/4√√Fish Spy
249$4/4√√√√Spydro
Fishing styles: Trolling, Casting, Floating, Bottom Fishing

21. Go to Market
Plan
page
021
Direct to Consumer
• Connect with existing communities of anglers and expose
Spydro to them
• Sell through Spydro e-commerce site plus shops on Ebay and
Amazon
• Advertise through Facebook and Google Ads
WWW.GET-SPYDRO.COM
Sell Through Large Distributers
• Partnership and alliance with major distributor
• Build strategic alliance (including software integration) with
communities such as FishBrain and iTrakker

22. To Date
Accomplishments
page
022
Completed to Date – Device prototype, app MVP and Brand Designs
 Sea tested working device prototype including PCB & body – Most R&D completed
 Working mobile application – Advanced architecture completed
 Website, logo, brand design, product design, application UI, marketing material etc. – Completed
 Revealing product in ICAST fishing conference in Orlando
 Product advertising in FSPF, ICAST magazine, Facebook and upcoming featured product article
on Fisherman’s Journal Magazine (not an ad).

23. IP
Provisional Patent
Pending
page
023
• Spydro is a registered TM of iFloat Systems
• Provisional Patent pending – May 2016

24. Designs
Web & Mobile
page
024
Our high quality brand identity including our website, logo, mobile application UI and in-development UX.
Our Designs

25. iCast Exhibition
Orlando July 16
page
025
• Over 300 visitors interested in Spydro for purchase,
distribution and alliance
• Starting distribution negotiation with Aqua – Vu
• Visit by VP of Fllir / Raymarine for porting Spydro to
their platform
• Various boat captains interested in using and testing
Spydro
• Walmart invitation for seller application

26. Extended Team
Italo Labignan
page
026
• We meet Italo at the iCast 2016. Italo has over 30 years
experience with sport fishing, he holds a fishing TV
program
• Italo is joining us as a partner responsible mainly for
directing our development, testing the product and
creating Spydro media including PR and connection to
distributions channels
• http://www.canadian-
sportfishing.com/

27. Strategy
Use of Funds
page
027
G&A
25%
R&D
17%
Marketing
20%
Production
38%
300,000 USD Investment
 Major Technological milestones already
completed
 Production and brand marketing is our current
priority
key notes

28. Thank You
Name: Moordan Trablus, Founder & CEO
Address: 5 Tor Caesarea, Israel
Email: Moordan@getspydro.com
Number: +972.54.4901.407