ProjectPlay_Pitchdeck_Feb_19

The
World
Around
us
This is the world as we know it. Build to cater to our most primal of human senses. Touch.

The ‘Smart’
World Today
This is the "smart" world of today. Seemingly every smartphone manufacturer competes on who can
cram the fastest chip in a box shaped device and completely forgetting human - product interaction
that by definition happens on the physical level, as the user holds the phone in his hand.

Latest
Efforts
Samsung has taken small steps in an effort to overcome that. Example 1 is a full physical keyboard
that can clamp on and off. Example two is the addition of a dedicated physical button.

Latest
Efforts
Motorolla has taken this a step further by developing a modular device that can enjoy the
addition of an extra speaker, extended battery life and others.

The Problem
The video game industry is growing old, lazy, and boring.
-Fortune Magazine, Jun 2015
Why Nostalgia Marketing Works So Well With Millennials.
-Forbes Magazine, Aug 2016
At the same time we noticed a problem and an opportunity

Market
Opportunity
An opportunity that top of the line gaming brands were already
trying to exploit by introducing dedicated gaming phones. Example 1 - Razer

Example 2 - Asus Rog Phone
Market Opportunity

Market Opportunity
Retro gaming and nostalgia marketing is on the rise.
This was an opportunity that another brand - Nintendo has been taking
advantage for years now.

Niche Market Size
Data from the two most popular Emulator applications from Google’s Play Store.
Retro games have been enjoying a strong and ever growing market.
Additionally fueled by the rise of nostalgia marketing.

Our Solution
ProjectPlay is a protective smartphone case that doubles as a portable
gamepad and brings back to you enjoyable gaming with one simple flip.
This ↓ is a video (It should Play)

Outreach
Strategy
Build a Strong Local Community
Finalize Manufacturing Plan
Launch a Crowdfunding Campaign

CROWDFUNDIN
G
http://IGG.me/at/theprojectplay

End
User
Profile
• Gamer | Tech Enthusiast
• U.S. based
• 18-24 Students
• 24-35 entry level executives
• 60% M / 40% F gender ratio
• Averages 2-5 hrs a week gaming on mobile

Production
Hell
We have travelled to China in order to ensure that we will be able to manufacture
what we promise and minimize delays as much as possible. Notably, our final,
Pre-production prototypes were produced in China.

Key
Achievements
Covered by WSJ’s tech
columnist
THETHIELFOUNDAT
ION
Finalists – June 2015
Innovative Product of
the Year 2017
Finalists – October
2016

Competitive
Solutions

Competition Pros
:
• Established company with
awareness and userbase
• Larger Budget available
• Partnership with Samsung
• Already launched and selling
existing brand
Cons:
• Bulky to carry around
• Requires cartridges
• Requires protective case removal
Price: $ 50 (on sale for $ 40)

Competition Pros
:
• Established Company
• Independent from Smartphone
• Raspberry-Pi based / Longer Longevity
Cons:
• Needs to be carried separately (Bulky)
• Price
Price: $ 80

Competition
Pros
:
• Launched and Selling
• Virality Achieved
• 2in1
• Game Boy lookalike
Cons:
• Monochrome Display
• Noname brand
• Limited amount of available games
• Bulkyness
Price: $ 80 (on sale for $ 25)
Wanle Gamers Console
For iPhone

Proof of Concept
Patent Granted to Nintendo
Even Nintendo went as far as patenting a similar contraption.
Patent Granted in Fall – 2018.

Our Positioning
Pros
:• High end protective case
• Independent of Batteries/Cables/Connectors
• Emulator APP allows for a large library of
available games.
• Ease of use (Flip -> Play)
Cons:
• Each case is device specific
(affecting the number of molds needed)
• Screen cutout might feel small
• Case doesn’t rest flat on buttons
Price: $ 40 inc APP

ProjectPlay_Pitchdeck_Feb_19

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