Programmatic advertising was initially associated with performance, but increasingly it’s being eyed as a branding vehicle. Nowadays, the objective is to see how programmatic ads can play along all the funnel and, of course, invest accordingly.

1. #PROGRAMMATIC STRATEGIES
1.0
+
+
RETARGETING
OBJECTIVE: CONVERSION
1ST PARTY DATA
OBJECTIVE: AWARENESS
3RD PARTY DATA
OBJECTIVE: ALWAYS-ON
1ST, 2ND & 3RD PARTY DATA + DMP + CRM
AUDIENCE BUYING
CONSUMER CENTRIC ALONG THE FUNNEL
2.0
3.0