Its all about emb

2. EBM (English Biscuit
Manufacturing)

3. Presentation
Group Members
Adeena Wazir 354
Sumaira Saleem 385
Sadia Maqbool 363
Maryam Khannam 345
Muqadas Liaqat 353

4. Table Of Content
SR# EBM
1 History
2 Product Name
3 Market Share
4 GDP Share
5 Supply Chain
6 Annually
Production
7 Leading Product
8 Manufacturing Line
9 Target Areas

5. History
 English Biscuit Manufacturing(Pvt)Ltd was established as a joint venture company in
1965 with the name of PEEK FREANS PAKISTAN LIMITED
 First biscuit company of super brands in Pakistan to which achieved
ISO-9001 Certification in correspondence with its institutional slogan
‘The Legend Leads
 It is the leading biscuits company in PAKISTAN covering 55% of the
Market Share
 TV commercial in 1970
 1971: Queen of biscuits, Marie launched.
 1973:Peak Freans become the partner of world cup of
foot ball on Munich
 1990: launched chocolate chip cookies

6. History
 From 2002 till 2015 launched products like sooper,
Rio, Farm House Cookies, Nan Khatai
 In 2015 EBM went to the movies, developing and
integrating content for Rio and Gluco in collaboration
with Pakistan’s first animated feature film , 3 Bahadur.

7. Product Name

8. Product Name

9. EBM products brands
Marie (1971)
Butter Puff (1974)
Peanut Pik (1984)
Zeera (1984)
Gluco (1987)
Rio (1996) Chocolate, Strawberry & Cotton Candy
Chocolate Sandwich(1996)
Lemon Sandwich(1996)
Party(1996)
Sooper (1996)
Farm House Cookies (2011)
Jam Delight

10. Click
Nan Khatai (2015)
Chocolicious (2015)
Cake Up (2018)
Choco Bites (2019)
Cake-UP Triple Chocolate (2019)
Cake-UP Sandwich (2020)

11. Market Share
 English Biscuit Manufacturers, previously known as Peek Freans Pakistan, is a Pakistani
biscuits manufacturer based in Karachi, Pakistan. According to Nielsen survey, EBM enjoys a
45% market share
 In 2013 , Sooper crossed the Rs. 10 billion mark
EBM Pakistan
Type Private
Industry Biscuit
Founded 1966; 57 years ago[1]
Karachi, Pakistan
Founder Khawar Masood Butt
Headquarters Karachi, Pakistan
Area served Pakistan
Key people Zeelaf Munir (CEO)
Website www.ebm.com.pk

12. Supply Chain
Suppliers
EBM’S major suppliers are
 Habib Sugar mills.
 Millac and saima packaging.

13. Annually Production
English Biscuit Manufacturers (EBM) is the leading biscuit manufacturer in Pakistan,
accounting for almost half of the domestic market. The Karachi-based company has an
annual production capacity of over 180,000 tonnes, the largest in the country and one of
the largest in the region.

14. Leading Product
 Sandwich The Original.
The Original Sandwich biscuits are loved by kids,
adults and everyone in between. The signature
embossed shell with its delicious biscuit flavor and
smooth cream inside has been a household name
since 1973.

15. Manufacturing Line
The manufacturing process at EBM involves the conversion of raw and packaging material
into finishing product production takes place at the two Factories located in Karachi and
Hattar.
Processing line
Mixing. — Laminating——Cutting—Baking—Cooling—Packaging

16. Targeting Areas
• Basically targets kids, adult and youth
• Generates 50% Of the firm revenue.
• Best selling Bucuits In 2007.
• More 20 million sooper cookies are consumed every day.