Cadbury dairy milk is made from real
Ingredients include cocoa butter.
There is a glass and half full cream dairy
milk in every 200 grams of milk chocolate.
Cadbury buys 65 million of fresh milk each
WEIGHT (gm) PRICE
42 (CRACKLE) 25
80 (FRUIT & NUT) 55
•Cadbury adopted competitive pricing.
•Due to price hike in raw material and lab our costs,
company had not increased price but reduces the weight
All market segments.
Adults including every family member.
Celebrations and occasions.
For kids across India Cadbury is synonymous with
CDM is positioned as “THE PERFECT EXPRESSION OF
“MAZA AA GAYA” spontaneous , carefree, special,
“KUCH MEETHA HO JAYAY”,
STRENGHTH WEAKNESS OPPORTUNITY THREATS
70% market share
Rich product mix.
Price according to
in rural section
in raw materials.