1. Questionnaire Results
We gave our questionnaire to 30 people. We then collected the results and inputted them into a
graph to show a visual representation of our results.
What Genre of music do you listen too?
hip hop
rock and roll
dance
grime
Do you like there to be a clear story line in music videos?
Yes
no
Do you prefer music videos which you can relate too?
Yes
no

2. After listening to a music video are you ever influenced by the behaviours you have seen in the
video?
Yes
no
Do you like fast paced music videos?
Yes
no
Do you like special effects in music videos?
Yes
no

3. Do you prefer lead male vocals or lead female vocals?
Male
Female
Do you like music videos to have an element of sexiness in it?
yes
no
Do you like music videos to match the song and portray what is being sung?
yes
no

4. Do you like lots of action in music videos?
yes
no
Our Target Audience
The Target Audience for our product is young African American males. The age range is 12-
27 this is due to its not having any explicit lyrics and its non-offensive but relevant nature to
the young men. It is aimed at African American males as we believe after listening and
watching the video they will be influenced and want to be like “Heavy D and the Boyz”
which could in turn lead to further merchandise related revenue.