2. Tropes and Patterns of the
music’s genre
S The video that we have produced is an indie rock genre. This makes them stand out
in comparison to the norm that is seen in the mainstream charts these days. This
would mean that there are a difference in the conventions shown in this video to the
others that are in the current charts.
S The conventions of the video need to match that of the different quirky personality of
the band!
3. Conventions of the video
S To allow for the video to fit with the bands appearance we had to think about
showing the scenes of a ‘typical’ romance but with a limited amount of voyeurism so
that it doesn’t present the sexual nature of the video as the main theme of the video,
because the main theme was the images of her travelling through different eras
finding her way back to the guy she loves, this is what wen wanted to focus the
audiences attention on rather than what they normally see in a video, something
different, as is the bands image!
4. Gear Productions
S Gear Productions was set up in 2011 and a video production company. We thrive to
produce different and technically brilliant videos, to please those we are making the
videos for and also the audiences watching the videos!
S We produce videos for those bands who are different and want to surprise but
entertain their respective audiences
S The people we are trying to reach in the video are those that like bands that perform
alternative music but still like a classic soppy old love song, with a romantic ending!
S As this band is all boys, it reaches the audience of the girls, and adds attraction to
them and makes girls connect with the boys in the band and give them extra
attraction, allowing the girls to imagine their crushes in a relationship!
5. Where would the video be
exhibited?
S The video would be exhibited on video channels that are
specific to bands genre, such as MTV channels like MTV Rock,
and perhaps mainstream channels like Viva and MTV Hits!
S The video would also be shown on radio stations website, for
example Radio 1 would talk about it on the radio and then let
the listeners know that the video is available to watch online,
this would then get increasingly more popular so then the
mainstream stations would put it on their website and talk about
it to the listeners.
