This is all about the International marketing which is converted into Global Marketing and highlighted some future trends that affect the Globe.

1. THE FUTURE OF
GLOBAL MARKETING
Presented By:
Abilash Kumar Bhagat
8401
MBA, 4TH Semester

2. Contents:
■ Introduction.
■ Major Trends.
■ Careers in Global Marketing.

3. Introduction:
■ Global Marketing needs to think about the future precisely, with the first decade of
21st Century, the continued rise of the ‘Rest of the World’ (ROW), led at this stage
of global development by BRIC-IT.
■ High income countries dealt with the impact of two Asset Bubbles:
– The Dot-com bubble of March 2000.
– The Real Estate and the Great Recession of 2008.
■ E.g.: Japan.

4. Pet.com:

5. Cont’d:

6. Major Trends:
■ Globalization and Information Technology.
■ The End of Distance.
■ Technical Convergence and Connecting to the Customer.
■ World Economic Growth and the Rise of the Rest.
■ Population Changes.
■ The Trade Cycle Clarified.
■ The New Paradigm: Shared Value.
■ Sustainability.

7. Globalization and Information
Technology:
■ Most important drivers of Globalization is Information Technology, which includes
Computers, Internet, Social Media, Mobile Phones, Wi-Fi Connectivity, etc.
■ Replacing labour with Machines and Robots.
■ Marketing is an Art and Science.

8. The End of Distance:
■ Distance has been a variable of the greatest marketing significance.
■ As the Real Estate maxim has it with the rules of property valuation:
– Location.
■ With the emergence of the World Wide Web (WWW) shrunken the world more in a
short period of time than any previous Technological advance.

9. Technical Convergence and Connecting
to the Customer:
■ For connecting with the customers, the second generation of Internet (Web 2.0)
Social Media – Facebook, Twitter, LinkedIn, etc.
■ With the use of Digital Media also help the customers to transfer form traditional
to modern platforms.
■ Specific location and Dynamic pricing models.

10. World Economic Growth and the Rise
of the Rest:
■ World Economy has undergoes revolutionary changes during the past 60 years.
■ In 1750, Asia had more than half the world’s population economic output.
■ By 1900, Asia’s share shrank to one-fifth pf the global economic output.
■ But, By 2040, Asia will come with pre- Industrial Revolution share.

11. Population Changes:
■ About 12,000 years ago, world’s population is only 1 Million.
■ It took 8,000 years to grow form 3 Million to 226 Million by the year 1 AD.
■ It took 1,800 years to grow to 1 Billion.
■ Every 12 years, 1 Billion will add.
■ With this track, it will reached between 7.5 and 10.5 Billion by 2050.

12. Cont’d:

13. Cont’d:

14. The Trade Cycle Clarified:
■ This model describes the behavior of several generations of managers in some
high-income countries.
■ The location of production shift to low-wage countries.

15. The New Paradigm - Shared Value:
■ Shared value is a big new idea for many global marketers and a very old and
accepted idea for others.
■ The capitalist system in many countries is failing to meet the needs of society.
■ Marketing is the task of creating value, and relationship between benefits and
price
– i.e. V= B/P
– Where, B= Benefits
– And P= Price
■ 3 Cs:
– Customers, Competitors and Company.

16. Sustainability:
■ Sustainable Development that meets the needs of the present without
compromising the ability of future generations to meet their own needs.
■ Paul Guiding proposes that Global warming is major cause of disaster and by
providing new alternatives that ultimately transfer to the Happiness Economy.
■ Concept of Sustainability also applies to individual consumption.

17. Careers in Global Marketing:
■ Global Marketing give us many opportunities which are at a global level, with this
global competition is also there, for this, those have global experience, they have a
definite advantage with them than others.
■ E.g.: Ray Vault.
– Get experience with a company that prepares you for promotion to a job
assignment outside your home country.
– After completing education, then, this come with double challenge:
■ No company or industrial experience.
■ No experience in managing and marketing in the foreign country.
– As study completed in Foreign Country and want to job in that country, then,
only need to about the company or industry.

18. THANK
YOU