Our Impact Report 2016-17 is full of information about the services we provide, personal stories, facts and figures which demonstrate yet another successful year for New Directions.

1. Charity No: 1005302
New Directions Rugby Ltd
IMPACT REPORT
2016-2017
Living in my flat
Enjoying my car
Being independent
New Directions
27 Bilton Road
Rugby
CV22 7AN
Tel: 01788 573318
admin@newdirectionsrugby.org.uk
www.newdirectionsrugby.org.uk

2. I am pleased to introduce our latest impact report as we celebrate the 66th anniversary
of our charity. This impact report is based on our data from the last year and shows the
real difference we have made to the lives of the people we support. We are committed
to continually evaluating the outcomes and impact of our work and incorporating
feedback from the people we support and their families to improve and develop our
services in the future.
This impact report also enables us to share our plans for the future. The people and
families we support are why we exist as an organisation, everything we do is focused
towards providing quality person centred support, at the right time, in the right place
and in the right way.
We recognise that not everything that matters can be measured
and not everything that is measured matters!
We believe that a skilled, knowledgeable, caring, committed and well led staff team
is at the heart of high quality support and we focus on ensuring this across all of our
services.
This year we have developed and taken onboard new services, Richmond Court and
Lennon Court, enabling 22 people to have their own homes within the community
with the individual support they need. This is against a difficult backdrop of changing
political and economic challenges.
Often the people we support have had to overcome many challenges in their lives,
so to see them developing their confidence, abilities and potential is what inspires us
everyday.
I would like to thank all of our staff and volunteers for the incredible work they do, they
are passionate about supporting and empowering people to be as independent as
possible and to have full and active lives.
We have exciting plans for the year ahead and I want to thank all those individuals,
families, businesses who have supported us in the last year. If you would be interested
in supporting us in the coming year in any way, please contact me and you could help
us make a real difference.
Welcome To Our
Impact Report Doreen Woodward
Chief Executive

3. Contents:
1
2
3
4
5
Welcome from Our Chief Executive
Abbi’s Story
Our Vision, Mission and Values
Picture Highlights 2016-17
Our Achievements
Support Delivered This Year
Thank You
Our Support Services
Wayne’s Story and Tina’s Story
6
7
8
Abbi has been supported by New
Directions since relocating from
Leamington Spa. After coming
to visit her new supported living
home she said that she wanted
to move in there and then.
Abbi has settled in well and is
supported with her daily tasks
giving her the confidence to
look for a job. Abbi volunteers at
a local charity shop four days a
week and has developed lots
of skills to prepare her for paid
employment. New Directions has
helped Abbi to look at job sites
and for advertisements on-line.
She was invited for an interview at a local school and was offered a part time cleaning
job, for which she will receive a salary. Abbi will be supported by her key worker and
the Job Centre with the change to her benefits.
Abbi said, “I cannot believe how far I have come so quickly. I now plan menus and
have a cleaning rota in place that I created with my key worker. My goal is to
manage my finances independently and have my own flat in the community.”
Finding Employment: Abbi’s Story
9

4. Our Values:
Our values are central to what we do
and incorporate the importance we
place on:
Respecting the unique worth of every
person
We believe that every person is
different but should be treated equally
and be given access to the same
opportunities, chances and choices in
life. That each person’s unique talents,
skills and needs are important and
should be recognised, encouraged
and developed. We respect people’s
rights which includes their privacy,
dignity, ability to make choices and the
right for their opinion to be heard.
Integrity and Openness
We will be honest, open, transparent,
fair and accountable in all aspects
of our work, ensuring we work in
partnership with the people we support,
their families and other stakeholders.
Our Vision, Mission and Values
Our mission is to make a positive difference to the lives of vulnerable people,
including those with learning or physical disabilities, by promoting their
individuality, rights, dignity, independence, choices and inclusion and by
providing accessible, flexible support services and opportunities for them to
flourish and enjoy positive and fulfilling lives.
Investment in People
We have a culture of striving for
excellence, our staff are well supported,
trained and valued. We invest in
both them and our volunteers with
continuous development of skills and
knowledge to enable them to do their
best for the people we support and the
organisation.
People we support are at the heart of
what we do
The interests and wellbeing of the
people we support are at the heart
of all our work. We treat people in a
personalised way and encourage
them to be as independent as
they can be in their lives. Regular
consultation and involvement with the
people we support enables services to
be developed and improved to meet
individuals’ current and future needs.
Equality
We work hard at our approach to
equality, diversity and inclusion so that
it is firmly embedded in everything we
do. We treat all people with equal
fairness, respect and courtesy.

5. BBC Cov and Warks Radio Visit
Sally Phillips at BAPS Awards
Comic ReliefCharity Quiz
Picture Highlights 2016-17
Official Opening Poppy Place
65th Anniversary Christmas Meal
Assistive Technology Event
Pride of Rugby Awards
New Directions was shortlisted to receive the Pride
of Rugby Award 2017 by Rugby FM and Cemex.
BBC Coventry and Warwickshire journalist Jo
Tidman reports on supported living services
provided by New Directions.
New Directions celebrates the 65th Anniversary
with a Christmas meal at Dunchurch Park Hotel.
Invitation to attend The BAPS Awards for parent
bloggers of children with disabilities.
Event in partnership with Warwickshire County
Council to demonstrate how technology can
support independent living.
A fundraising quiz night with raffle raised funds for
art therapy for the people we support.
People supported by New Directions and staff
raised £50 for Red Nose Day.
Official opening of Poppy Place by Rugby Mayor
2016 Cllr Sally Bragg

6. Our Achievements
Number
of staff
Press
releases
about New
Directions
Number of
new staff
29
Diplomas
achieved or
in progress by
our staff
Volunteer
Hours
Investors
in People
& ISO 9001
Quality Award
Achieved
Staff who
received star
of the month
awards
16
Good rating
in all our
CQC reports
100%
29
Number of
volunteers
235
We provided
training
courses
ANOTHER YEAR OF SUCCESS
121
1
1426
7
One Outstanding
rating for
Vicarage Road
2017
2017
40
1 2

7. New people this year
36
Number of people we support
with volunteer placements 15
Number of people we
support in paid work8
New services opened
(Richmond Court and Lennon Court)
2
Support Delivered This Year
ANOTHER REMARKABLE YEAR
People we support now
126
Families received a
break from caring56
12
Support hours
delivered this year 305,215
Number of people supported
to move into their own home

8. Rugby FM Fundraiser
• Rugby Group Benevolent Fund
• Richard Sutton
• Stuart Bayley
• Stoneway Estates
• The Challenge
• Rugby Round Table
• Atkinson Finch
• Caludon Castle School pupils
• Sir Edward Boughton Trust
• Leader Sytems
• Cheri Jones
• Vicki Kendrick
• Roger Pratt
• Anna Ashwell
Thank You
Trustee Ian Southcott from
Rugby Group Benevolent
Fund presented a cheque
to New Directions toward a
sensorygardenatRichmond
Court.
Rugby FM’s Jason Moss
presented a cheque to
New Directions as the
station’s Charity of the
Year raised from the Pride
of Rugby Awards evening.
• Leanne Orwell
• Mr and Mrs Taylor
• Handelsbanken
• L. Horlestone
• Rugby Rokeby Lions
• Kilsby Jazz Club
• Margaret Sedgley
• Rugby FM (Pride of Rugby)
• Co-op Carrier Bag scheme
• Tesco Bags of Help Initiative
• Abbey Tax
• Rotary Club of Rugby Dunsmore
• Personal donations.
Rugby Group Benevolent
Fund Donations
Some Of Our Donors 2016-17

9. Handelsbanken raised funds for
New Directions at their annual
drinks reception
The Co-operative and Tesco donate
funds to New Directions raised from
the 5p plastic bag charge and
customer voting tokens.
Rugby School pupils created paintings
of flowers for Poppy Place in their
community arts group
Rugby Rokeby Lions raised vital
funds for New Directions at their
annual pancake race.
Rugby School Paintings
Rokeby Lions Pancake
Race Fundraiser
Handlesbanken Cheque
Rugby School Paintings
Supermarket Plastic Bags
Levy Fundraiser

10. Home Care and Supported Living
“I work four days a week and that includes five hours on a
Saturday when it’s busy. I look forward to going to work and
it has made me more confident in myself.”
- Rob -
We provide a range of accommodation and outreach services:
• Flexible support in people’s own homes, their family home or in one of our supported
living flats or houses.
• We help people to run their home the way they want to while maintaining and
developing independence and skills required to live an ordinary life
• We offer support to get out and about with friends and family and join in community
activities.
• Lennon Court is a combination
of supported living flats enabling
people to be independent in their
own homes.
• Accommodation is matched closely
to the individuals’ needs and they
are encouraged to increase their
skills and independence.
• Staff have an open door strategy
providing structure, guidance,
prompts or reminders, benefits
advice and housing support to
tenants. There are 11 people
supported by New Directions at
Lennon Court.
Supported Living - Lennon Court

11. Supported Living - Richmond Court
“The flat here is 100% better than the bedsit that I was living in. I
now have a massive bathroom and a separate bedroom. You can be
yourself here and it is comforting that the staff are about. I like to
get together with everyone else in the communal room, it’s nice.”
- Tina -
• Richmond Court is New Directions’ latest supported living accommodation that
has been designed to help people live independently.
• Opened in March 2017 it consists of 11 one bedroom self contained flats and a
spacious communal room.
• Support is built around the needs of the people who live there such as managing
bills,cookingandhealthyeating,dailylivingskills,shopping,managingmedication,
gaining employment or volunteering, making new friends and getting out and
about in the community.

12. Supported Living - Gateway Court
“Elaine’s world has opened up since moving to Gateway Court.
She really enjoyed her birthday party in the communal room
and the support she receives is to be complimented.”
- Family Member -
• Gateway Court is a cluster of supported living flats and houses where people
are supported to live independently, increase their responsibilities and build their
confidence.
• Like all New Directions’ supported living services Gateway Court can be a stepping
stone to making the move into a home in the community. Support is provided to
people living there based on their needs.
• Gateway Court is home to 20 people and has an additional communal training
and activity room where people take part in organised events.

13. Respite and Short Breaks
“Leanne’s recent stay was
so enjoyable. She has not
stopped talking about the
staff, how friendly they are
and all the activities that she
has done. She cannot wait
to come back again.”
- Family Member -
• A perfect place to be supported
to have a break away from home and
spend time with friends.
• The opportunity to learn new skills and
improve independence, or just relax.
Days out from Milner House
Milner House
• Milner House has ground floor bedrooms each with an en-suite wet room.
• Conveniently located in the heart of Rugby and within walking distance of the
town centre and major bus routes.
Milner House is a modern,
purpose built and fully
adapted short stay, holiday
and respite home:

14. Day Activities and Opportunities
Community Choices Network
The Old Telephone Exchange
32-42 Albert Street
Rugby, Warwickshire
CV21 2SA
Tel: 01788 577586
“Hayley’s comprehension and
awareness have developed
massively since she has attended
Community Choices Network.
We are very pleased with how
she has progressed because she
is taking part in day activities.”
- Family Member -
• We provide support and encouragement for people to try new and exciting
activities and opportunities.
• The chance to make new friends and learn new skills.
• A wide range of activities including horse riding, cooking, sports, gardening,
computing, employment support, creative arts, health and wellbeing,
life skills, drama and accessing community activities.

15. Residential Services
“I enjoy living with my friends
and doing things for myself
knowing that there is always
someone to support me.”
- Janine -
• We have attractive, comfortable and welcoming small homes where we
provide 24 hour staff support in a caring environment and the people we support
are fully involved in the running of and decisions made within their home.
Poppy Place
Poppy Place Sensory Garden
Poppy Place is a modern
residential accommodation
and support service for people
with learning and physical
disabilities including those with
higher needs. Volunteering at Poppy Place
Vicarage Road

16. The Exchange
“The Exchange is perfect for
our monthly meetings. We
also enjoyed a party using
the beach RemPod which
was a great idea.”
- Margaret -
THE
We offer a community space for hire:
• Perfect for events, meetings, activities and conferences.
• Fantastic newly refurbished town centre location.
• Room hire available weekdays, evenings and weekends.
• Disabled access and modern facilities.
• Wifi available.
• Car parking.
The Exchange
32-42 Albert Street
Rugby, Warwickshire
CV21 2SA
Tel: 01788 577586

17. Transition Support
“I can do more skilled things
now and am able to do more
for myself. I went on my first
holiday on a plane this year.
I like different countries and
want to explore the world. New
Directions has supported me
with college and volunteering.”
- Sam -
For many young people
moving from their school life
into young adulthood can be
both an exciting and daunting
prospect that can present new
challenges.
• We provide support and advice
services to make it easier for young
people with disabilities to make their
own choices and decisions about
their needs and wishes.
• Transition support includes access to
training, volunteering or work, keeping
healthy, forming and maintaining
friendships, finding somewhere to live
and having a fulfilling social life.

18. Dementia Support
“Thank you to everyone
who gave my brother
the most incredible dementia
care, which enabled him to
stay in his own home
until the end.”
- Family Member -
RemPods™ Enquiries
Tel: 01788 577586
• We support and encourage people with dementia to carry on with their daily tasks
and interests that will make them feel valued.
• We provide pictorial signs and photographs for areas of the homes and buildings
and a quiet space to relax.
• We offer accommodation that is adapted and accessible to individuals with
dementia.
• Our RemPods™ are ideal to provide fun and meaningful activities for people with
dementia, young people, schools and people with disabilities.
Traditional Bar
Supermarket
Bingo Hall
Beach

19. Being a Father: Wayne’s Story
Wayne said, “Having my daughter changed me as I now have something to focus
on. I need to learn everyday skills so I can show my daughter. Being a dad makes
me happy. I am much more relaxed. I like providing for my daughter. The skills
I have learned I hope will help me in the future as one day I want us all to live
together as a family in a home we all share. Without New Directions support I
would not be the dad that I am.”
Gaining Confidence: Tina’s Story
Tina benefits from using several of New Directions’
services through activities at Community Choices
Network & respite at Milner House. She looks forward
to her visits and uses skills that she learns like sewing,
cooking, using the washing machine at her own home
and showing others how it is done. Tina volunteers at
a local charity shop
one morning a week
cleaning and tagging
clothes which she
enjoys. Using respite
enables Tina and her
family to have a break
then get back together
feeling refreshed.
Tina said, “New Directions has helped me a lot. I have made new friends and feel
relaxed with everyone around me. I like that I can tell staff about my feelings.
I like the days out when I am at Milner House, especially when we saw the Harry
Potter studio. I have learned some useful skills like internet safety too, how to use
email, drama, dancing and understanding poetry which have all improved my
confidence a lot.”
Wayne has lived in his own flat for several
years and has enjoyed sharing with a few
different house mates. Wayne is proud that
he works at two jobs and is in a long-term
relationship with his girlfriend who he has a
daughter with. He is supported in his tenacy
now by New Directions’ staff who help
him with budgeting and daily living skills
so he is able to ensure that he can take
care of himself and contibute towards his
daughter’s care.

20. Measuring and reporting on our impact as well as listening to feedback
about our services will enable us to improve what we do for the future and
demonstrate the value and difference we make.
Going forward we will continue to
build on our achievements by:
• Developing new supported living homes to meet the needs and aspirations of a
wide range of people with disabilities or support needs
• Developing more volunteering and work opportunities for the people we support
and to work in partnership with a social enterprise, where people can gain valuable
work experience in Rugby
• Supporting people with disabilities to develop stronger community connections,
support networks and friendships in their lives
• Increasing our presence and visibility in the local media and challenging attitudes
about people with disabilities
• Continuing our implementation plans for digital technology that will benefit the
people we support and enable us to record and share information more efficiently
• Building on our recent Care Quality Commission inspection reports of our services,
which have all been rated as good and one as outstanding
• Continuing to invest in our staff development and training programmes, to ensure
we can continue to deliver high quality, flexible support to meet the current and
future needs of the people we support
• Evaluating any new methods to involve the people we support and their families in
service design and delivery and to ensure their voices are heard, as their valuable
feedback will help to improve what we deliver in the future.
Looking Forward 2017-18
New Directions Rugby Ltd
newdirectionsrugbyltd
@CeoRugby
New Directions Rugby Ltd