Link Juice is the authority or value passed from one webpage in any website to another webpage with which it is linking. It is generally considered that if your links originate or terminate on high PA pages or high DA websites, you earn some credit points from that website in terms of the authority or repute to Google.

1. LINK JUICE

2. WHATISLINKJUICE?

3. LINKJUICEISTHEAUTHORITYORVALUE
PASSEDFROMONEWEBPAGEINANY
WEBSITETOANOTHERWEBPAGEWITH
WHICHITISLINKING.

4. ITISGENERALLYCONSIDEREDTHATIFYOUR
LINKSORIGINATEORTERMINATEONHIGHPA
PAGESORHIGHDAWEBSITES,YOUEARN
SOMECREDITPOINTSFROMTHATWEBSITE
INTERMSOFTHEAUTHORITYORREPUTEIN
THEEYESOFGOOGLE.

5. If you have two sites X and Y.
Site X has got a link from a reputed site A
Site Y has got no such link.
With other conditions remaining the same, the Site X can be expected to rank higher as it has earned some equity, value or
repute of the Site A.
Think you and your friend has applied for a loan amount from the bank. The bank knows the credit history of your
fathers. Your friend’s father is a super wealthy businessman while your father is not rich.
Now the link is the father-son relationship. The link juice is the value you both are getting because of the
financial situation ( Domain Authority) of your fathers’.
Who is more likely to get the loan?
One who has gained better link juice or repute of payment based on their father’s income. So, all the conditions remaining
the same, your friend would be more likely to get the loan or being ranked higher in the search as compared to you

6. LINKJUICEVALUEDEPENDSONTWO
FACTORS
-THEREPUTE(DA,PA)OFTHESITEANDTHE
PAGEPROVIDINGTHELINK
-THENUMBEROFTHELINKS

7. NUMBER OF LINKS FROM A
SPECIFIC DA SITE
IMAGE SOURCE: THE PUNCHLIST

10. Link Juice is not obtained from
• Pages that have no-follow links to your site
• Pages having irrelevant content
• Pages, still not indexed in the search
• From paid links or link schemes
• From sites which are not ranked

11. MAXIMISING LINK JUICE

12. Maximizing Link Juice
◦ Interlinking high value pages to other pages of your website
◦ Fixing old and broken links to your pages- Link reclamation
◦ Create high-value, informative content that is worthy of getting links
◦ Create exhaustive resources like case studies, whitepapers etc, that can earn link
on its own
◦ Ensure that your linkable assets have high online visibility
◦ Try to get more links from every linking domain
◦ Practice Guest Posts, blogger outreach techniques for getting links.