2. Introduction
2
Company
• Vini Cosmetics
• Sector-FMCG
Tagline
• “Bina Gas Wala”
Body spray
• Punch Line-Phir
Khattam
USP
• Doesn’t get
blown away like
other deo
• Lasts Longer
6. SWOT - Analysis
6
STRENGTHS:
• Differentiated value proposition
from all its competitors
• Effective advertising and branding,
targeting
• Different Variants
WEAKNESS:
• Targets only Urban Markets
• Controversial advertising often
leads to legal issues
• Huge Competition
OPPORTUNITY:
• Strong presence in the market
• Positive customer response
• Huge future potential
THREATS:
• Developing perfume brands
• Competition from market leaders
like Axe, Nivea, Dove etc.
7. Long lasting Without GasFoggFragrant body spray
Positioning Statement
7
To (Target Segment and Need) Our (Brand) That (Point of difference)Is (Concept)
Young Men and Women
who want refreshing
body odour
8. Brand Positioning
8
Body Spray
without Gas
Perfume and
Power Lasts
Longer
Guaranteed
800 sprays
per bottle
Wide Variety
of
Deodorants
Fashion
Conscious
people
Outdoor
Oriented and
Trendy