How Adventure company in India can increase its revenue by 30% using concepts showed in the slide share. #Ideas #Adventure #park #India #Themepark #Amusementpark

1. Della Group
GTM Pitch – 7th March ‘17

2. •Revenue uplift from 35lacs avg. to 1cr monthly
• Current Eco-System
• GTM Strategy
• Revenue & Timelines
GTM Pitch – 7th March ‘17
ObjectivesObjectives

3. Current Eco-System
• Products & Pricing
• TG
• Need-Gap
GTM Pitch – 7th March ‘17
Current Eco-System

4. GTM Strategy
• Augment Footfalls
• TG Extension
• Product Extension and Mix
• Digital Landscape Optimization
• Media Spend Optimization
GTM Pitch – 7th March ‘17

5. Product Extension
• Della-Lympics
• Corporate-Lympics
• Della-Fests ( Music + Camping )
• Contests
•
GTM Pitch – 7th March ‘17

6. Social Media AnalysisSocial Media Analysis (Fb)
GTM Pitch – 7th March ‘17

7. Adwords Analysis
• Google AdWords (PPC) – INR 6 lac
• Organic Revenue – INR 12 lac
• Direct – INR 1.7 lac
• Referral – INR 2.3 lac
• Fb – less than INR 50k
• Instagram – nil
AdWords Revenue Analysis (6th Feb – 6th
March)
GTM Pitch – 7th March ‘17

8. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

9. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

10. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

11. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

12. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

13. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17

14. Catchment Area
• Pune – 5.56% needs to go up 25%
• Ahmadabad – 10.53% needs to go up 15%
• Surat/Vapi – needs to have 5-7% share
• iOS Share – 13% needs to go up 20%
GTM Pitch – 7th March ‘17