Q2 Non CCTV Business Review and Plan"TITLE"Q2 Access Control and Network Cables Sales Strategy" TITLE"Non CCTV Q2 Plan - Sales, Marketing, Inventory"TITLE"Reviewing Q1 Non CCTV Performance and Planning Q2

Agenda
Company Overview
Sell-In , Q2 Plan
8
1
Market Insight
2
Marketing Activity , Q2 Plan
3
Access Control Sell-Out , Channel DV , Q2 Plan
4
Cables Sell-Out , Channel DVP , Q2 Plan
5
Training and Technical Review , Q2 Plan
Project Review , Q2
7
6

Company Structure
CEO
Product
Management
Product
Manager
VP Operations
Logistics and
Supply Chain
Sales
Department
Non Video
Sales Team
Networking
Sales Team
CCTV Sales
Team
Project
Department
Technical And
RMA
Department
RMA Center
Technical
Support Team
Accounting
Department
Accounting
Team
Branches
Accounting
Team Clients
Warehouse
Management
HR
Management

Access Control – Q1 Sell-In Analysis
€ 0.00
€ 2,000.00
€ 4,000.00
€ 6,000.00
€ 8,000.00
€ 10,000.00
€ 12,000.00
€ 14,000.00
€ 16,000.00
€ 18,000.00
€ 20,000.00
Q1 Sell-In access Control
Q1 Sell-In access Control
Description: Sell-in Access Control
• in Q1 we achieved the target by selling 105 K€
• Based on the market need .

Cables Sell-in Analysis
0 €
20,000 €
40,000 €
60,000 €
80,000 €
100,000 €
120,000 €
140,000 €
DS-1LN6-UU DS-1LN6-UE-W DS-1LN6U-CCA/W
Q1 Sell-in Cables
Q1 Sell-in Cables
Description: Sell-in
• in Q1 we achieved the target by selling 187 K€
• DS-1LN6-UU
• DS-1LN6-UE-W
• DS-1LN6U-W/CCA
• Based on the market need .

Q2 Sell-In Access Control target
 We already placed order for Q2 as below :-
€ 0.00
€ 5,000.00
€ 10,000.00
€ 15,000.00
€ 20,000.00
€ 25,000.00
DS-K1802MK
DS-K1T802M
DS-K1T8003MF
DS-K1A8503MF-B
DS-K1T805MBFWX
DS-K1T805MX
DS-K1A340FWX
DS-K1T341CM
DS-K1T341CMF
DS-K1T321MFWX
DS-K1T342MFX
DS-K1T342MWX
DS-K1T342MX
DS-K1T342MFWX
DS-K1T343MX
DS-K1T343MFWX
DS-K2602T
DS-K2604T
DS-K2812
DS-K2814
DS-K1T502DBWX
DS-K1T502DBFWX
DS
-KAB502
-S1
DS-K4T108
DS-K4H258S
DS-K4H258-LZ
DS-K4H450S
DS-K1102AMK
DS-K7M101-E0
DS-K7M102-M
DS-K1F600U-D6E-F
DS-KAS541
DS-K4E100
DS-K4T100-U1
DS-K4H255-LZ
DS-K4H255S
DS-K4H255-U
DS-K1T105AM
DS-K4G100
DS-K7P01
ISD-SMG1118L
ISD-SMG1112L
DS-K3B220LX-L
DS-K3B220LX-R
DS-K3G200LX-R
DS-KAB6-ZU1
Q2 Access Control Placed Order
Q2 Access Control Placed Order

 Distribution Car
 Cables Flyers
 Showcase
 Digital Marketing

2023 Q1 Non CCTV Review – Place – Top DPP
Top DPP Access Control Purchase Amount
Hi secure 16,100 EUR
Fast EGY 11,500 EUR
Techno Vision 9,600 EUR
Hamsa tech 3,850 EUR
Fekra Smart 200 EUR
Americana 2000 200 EUR
Mega Top 120 EUR
WECAN 180 EUR
Description: Sell-out
• We start in Q1 to convince our existing customer with our product by offering demo product and provide payment facilities
• Explaining products in an easy and simple way, and providing technical support through training, which motivated customers to buy.
• we start with sample models in Upper Egypt like ( We Can ) & (Americana).
• We make sure to satisfy our clients and open a deep relationship with them.

2023 Q1 Access Control Top Sell Out Models Analysis
Description: Sell-out
• DS-K1A8503MF-B is our top selling model cause its including battery & the competing models in other brand like ZK or Suprema
Or Time life is higher price .
• DS-K1T8003MF The model is the lower price in addition to being popular and has been in the market for a long time .
Access Control Top Models Q1 Selling out Value VS Pricing Analysis
DS-K1A8503MF-B 15,300 EUR Good Value Popular Model Including battery
DS-K1T8003MF 10,745 EUR Economic
Popular model and oldest model From
Hikvision in the market
DS-K1T342MFX 8,440 EUR High value
One of the important selling points of
this model is to effectively present its
features and to clarify the possibility of
its functioning as access control and
video intercom.
DS-K1T342MFWX 6,200 EUR High Value
Providing the Wi-Fi feature in this
model, in addition to the ability to
operate it as video intercom
DS-K4H250S 3,100 EUR good value
This is our last stock & we order it in
Q2
DS-K1T342MX 2,816 EUR High value
By presenting the products in a
different way, while explaining their
capabilities in detail, we were able to
change our customer’s thinking and
increase in sales of this series

2023 Q1 Access Control Top Sell Out Models Analysis
Access Control Top Models Q1 Selling out Value VS Pricing Analysis
DS-K1T320MFWX 2,230 EUR High Value
Although this model is a new product,
it achieved good sales in the first
quarter, which increases the chances
of its spread later.
DS-K1A802AMF-B 2,250 EUR High value
Although it is old model but it didn't
spread enough , I think because there
is a competitor in the same category
with similar specifications, the
difference is only in the number of
users, and In comparison with face
terminal make the client go directly to
the face terminal
DS-K1T343EFX 1,950 EUR High value Like we said before about 343 series
DS-K4H258S 1,200 EUR Good value
DS-K1T343EWX 1,150 EUR Good value
Using it as video intercom and access
control with a competitive price
DS-K4T100 700 EUR High value
DS-K1102AMK 500 EUR Good Value
This is our last stock and we order it
again in Q2
DS-K1T802M 450 EUR Economic
DS-K1F100-D8E 350 EUR Good Value

2023 Q1 Review – ND Inventory Management
ITO days = Average Inventory/ Sell-out Amount * 30
ND Inventory Hot Selling Model N-1 Month N-2 Month N-3 Month
Unit: pcs Sell Out ITO Sell Out ITO Sell Out Stock ITO
Access Control
DS-K1T8003MF 2,250 EUR 4,600 EUR 4,905EUR
DS-K1A8503MF-B 580 EUR 8,140EUR 16,500 EUR
DS-K1T342MX 3,550 EUR 1,610 EUR 160 EUR
DS-K1T343MFWX 1,400 EUR 1,300 EUR 1,700EUR
DS-K1T342MFWX ---- 950 EUR 5,230 EUR
DS-K1T342MFX 345 EUR 6,480 EUR 1,960 EUR
DS-K4H250S ----- 330 EUR 1780 EUR

2023 Q1 Review – Place – DPP Channel Coverage
Description:
• Alexandria : Alex Technology
• Cairo: Hi Secure / Americana / Techno Vision / Hamsa Tech / El Ethad
• Mansura Fast EGY
• Suhag El Shazly Technology Qina : UH Tech , WeCan
• Banha EDS
• Fayoum :Fekra Smart

2023 Q1 Review – Regional Sell Out
Description:
1: for
achievement ,only
calculate who
signed DPP ,for
not signed DPP
will not calculated
in your target
achievement
DPP Sell Out in Each Region
ND
Quarterly(Unit: EUR) Q1 Achieved Achieve Rate
Cairo 29,750 EUR
Delta 11,620 EUR
Upper Egypt 380 EUR

Previous Quarter Strategy Review
Business Strategy Key Action
Input
Resource
Expect Result Actual Result Gap and Reason
Channel Development
1- Make check list for
selection criteria based
on that
2- we stars with upper
Egypt in Q1 we make
visit in Suhag & Qena &
Asyut
3- Conduct personal
meetings with Hi secure
& Techno vision & Hams
Tech
4- follow up our
customers weakly to
make sure that they
doesn't have any
problems
Our check list
and market
analysis
Our existing
customer data
base
1- open new channel in
upper Egypt And
upgrade Customer
knowledge of Non
video Products .
2- Increase the
percentage of Non
Video sales.
3- convince our
customer to assign Non
video contract.
1- our target customer in
upper Egypt make their
first order in Q2 and one
of them assign the first
non video contract ( El
Shazly Group )
2- our target customer in
Cairo assign non video
contract and make stock
from non video
3- Increase the percentage
of Non Video sales by 50
% compared with our
sales in Q4 2022
Non

Target & Action Plan- TOP Task
Business strategy Key Action Expected Result Owner Deadline Obstacles Resource Demand
Channel Development
1- Schedule new
market visits(Aswan,
Luxor, Tanta ,
Menofia, Sharqia
2- follow up our
customer to get real
forecast selling .
3- convince new
customer from other
competitors out of
Hikvision DPP like
subscribe , IOT ,
Bussma
4- Offer a free trial or
freemium version of
our product is a highly
effective way to
convert prospects into
new customers.
the new contract in Non
Video with Hikvision with
repeat so we can Increase
our sales volume by 15%
So my request to achieve
that is open the contract
all year not only in
Aswan and al Luxor We
take advantage of our
presence in visiting more
clients before our training
to develop our channel
and open new market ,
upgrade knowledge for
our customer
Menofia : there is a
request from customer
want to sign DPP
Sharqia we already have
branch we need to open it
and make showcase
Channel
Sales Team
Our visit in
Aswan 16 of
may
Luxor visit in
20 of may
Menofia in11
Jun
Sharqia in 19
June
NON
Demo product or free
trial product
Awareness Events
Promotions
Access Control
brochure

2023 Q1 Network Cables SO – Top Models
Top SO Models DS-1LN6-UU DS-1LN6U-W/CCA DS-1LN6U-G DS-1LN6U-SCO Total
Q1 2023 SO Amount USD 82670 55620 4905 14097 157292
Q1 2023 SO Volume
Pricing High Value Economy Good value Good value
Quality High Low Average Med-level
Colour Orange White White Orange
UL Certificate Yes NO NO NO

 Network Cables Inventory
Item Code Jan 2023 May 2023
DS-1LN6-UE-W _ 291
DS-1LN6U-G 96 87
DS-1LN6U-SC0 534 794
DS-1LN6-UU 1614 964
DS-1LN6U-W/CCA 1470 337

2023 Q2 Network cables Key actions
Description: ST Key Actions
1- Monthly technical training sessions for all Hikvision indoor sales promoters .
• Recommend the RRP for ( IR , OR & E-commerce accounts ) to stabilize the SO more & more . Moreover, For
provide a healthy competition between the all dealers .
• Monitor the all RRP of Hikvision network cables at ( Amazon – Jumia – Noon ) after the order form Hikvision .
• Online publishing for Network cables RRP at Safety source FB page .
2- Follow up the existing ( IR Clients ) to make sure to fulfil the all cables range .
• Tracking new database OR clients : ( Technology Valley – Quality Group –
Btech – Raya Corp – Trojan – Dream2000 - 2B - Compuscience Egypt – Huars
• Technology – ElGhazawy Store – Zein Stores – GTX ) . Even tracking new real
estate projects to provide anther untraditional channels sales for our cables

2023 Network cables Tech specs intro.
1- (Training Section )
Category
Series
Model Code
Specs
In-stock
1st May
2023
ST Q2 2023
Conductor Tape Jacket
Length
Temperature PowerCable OR IR
Materials AWG Diameter Materials
Thicknes
s
Materials Thickness Diameter Operat. Storage
Condu.
QT
Insulation Jacket E.A. T.V.
Eyg
Lap
Btech Dream DT
Nasr
C.
Roxy Mansora
Hikvision
Cables
Network
DS-1LN5E-S 0 0 0 0 0 0 0 0 0 0
DS-1LN6-UU 0 0 0 0 0 0 0 0 0 0
DS-1LN6U-W/CCA 0 0 0 0 0 0 0 0 0 0
DS-1LN6-UE-W 0 0 0 0 0 0 0 0 0 0
DS-1LN5EO-
UU/E
0 0 0 0 0 0 0 0 0 0
DS-1LN6U-G 0 0 0 0 0 0 0 0 0 0
DS-1LN6U-SCO 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
Tech.
Idioms
FPE Fluorinated Ethylene Propylene
PVC Polymer of Vinyl Chloride
CCA Copper-clad Aluminium
PET Poly-Ethylene Terephthalate
PP Poly Propylene
TPE Thermo-Plastic Elastomers
PE Flame Retardant
AWG American Wire Gauge
OMHs Is equal to the resistance of a conductor through which a current of one ampere flows when a potential difference of one volt is applied to it

2023 Q2 New potential accounts for network cables
2- Organized Retail accounts : 145 potential sales points
• Technology Valley : https://tv-it.com/ ( 13 brunches ) Admin : Khaled Elmokadem
• EA : https://www.eastasiaeg.com/ ( 13 brunches ) Admin : Ahmed Tmam
• 2B Egypt : https://2b.com.eg/ ( around 50 brunches with outsources ) Admin : Mohammed Zakria
• Quality : http://quality-egypt.com/ ( 3 brunches ) Admin : Ahmed Amir
• Trojan : https://trojanstores.com/ ( 4 brunches ) Admin : Mohammed Thabeet
• Raya Trade : http://rayatrade.com/com ( 14 brunches ) Admin : Mohammed El Rakib & Ahmed
Mahmoud
• Dream2000 : https://dream2000.com/ ( More than 50 brunches ) Admin : Weal Sakr & Mohd Atef

Previous Quarter Strategy Review
Business Strategy Key Action Input Resource Expect Result Actual Result Gap and Reason
Training
Internal training Q1 7
Upgraiding stuff skilss by
25%
Upgraided by 40%
Cairo training 24 8 0
The trainees needs Material to
study - the unclear questions due
to poor translation
Alex technology
internal training
4 1 certificate 1 certificate
Alex training 26 8 certificate 14 certificate
We have changed the training
strategy this time
Hemaya training in
Elmonofya Gov
1 Openig new market Requested to be a DPP
Sohaj training
Elshazly group
1 Openig new market Assigned as a DPP

2023 Q1 training for end-user
Location POC details
Alexandria Trust
Obour City Egyphar
Nasr City
intercontinental
Staybridge suites
Holidayinn
6th
of October econnect company
sheraton ZCC
Maadi Greets

Target & Action Plan- TOP Task
Business strategy Key Action Expected Result Owner Deadline Obstacles
Resource
Demand
Training
Aswan training camp
17-5-2023
Attending more than 60 person
Lamiaa
Kareem
30/06/2023
-
Attendance Certificate from
safety source
Luxor training camp
19-5-2023
25 attendee - Attendance Certificate
Tanta training
30/31-5-2023
25 attendee
-
We have to publish the
material before training
Cairo retake
06/2023
Certifying more than 10
installers -
How to videos
Finishing all of requested how
to videos and uploading it on
flash memories
Kareem 30/06/2023

2023 Q1 POC
Company name POC details
Access control solution for IHG hotels
We offered face recognition solution DS-K1T341AM for intercontenintal hotel , DS-
K1T342MFWX for Staybridge and DS-K1T343MFWX for holiday inn and we have
already installed more than 30 doors till now
Egyphar factories
As per End-user request we offered him DS-K1t342MFX and DS-K1T804BMF and
finally we have installed the second model as access control and TA
ETIT “A subsidiary of the General Intelligence in Smart village”
We offered them DS-K1T342MFWX and they are preparing PO for us to install 25
doors as first phase
Mehraga restaurant
We offering them DS-K1T343MFWX as the end-user needs to collect attendance
report remotely from his mobile app
Beyti factory
We offered them all of our Access control categories as they need to replace 55
doors and We have succeeded in persuading the customer to install a hybrid system
from our various products
Zcc
We offered them DS-K1T802M and we have installed 4 doors and supplied another 3
doors
Greets We offered them DS-K1T802M and we have installed all of the inventory doors

2023 Q1 Access control replacement
place Replaced products
Technical
issues
Intercontinental From ZK-teco To Hikvision
Staybridge suites From yes-original To Hikvision
Holiday inn From ZK-teco To Hikvision
Egyphar factories From ZK-teco , convoy and yes-original To Hikvision
ETIT “A subsidiary of the General Intelligence in Smart village” From Korean brand To Hikvision
Beyti factory From fermax and ZK-teco To Hikvision

2023 Q1 Technical issues Review
Issues Issue statues
Technical
issues
Access control person adding refuses from PC with error of (wrong time
format)
Solved by converting computer’s language to English US
DS-K1T341AM face recognition failures – user data exporting failures –
wrong face matching after wearing face mask
Solved by upgrading firmware after opening a ticket with Hikvision team
DS-K1T804BMF fingerprint sensor lag – low sensitivity Hardware issue didn’t solved by firmware
DS-K1T343MFWX changes face captures between users without any
human request
Solved by resetting device to default and upgrading firmware
Attendance report local exporting from the minmoe terminals We need to add this feature to minmoe terminals as DS-K1T341-342-343
DS-k1T320mfwx this terminal have bad fingerprint sensor glass which
stamp fingerprint pattern and works with very low accuracy
Hardware quality issue

2023 Q1 Review – Project Opportunity Analysis
Project Name Customer Name Product Project state Notes
IHG Hotels
InterContinental –
Stay Bridge-
holiday inn
Direct with End user
(IT IGH Team )
Access solution
(DS-K1T341AM
DS-K1T342MFWX
DS-K1T343MFWX)
Done
&installed more than
30 doors till now
In this project we
have replaced
ZKTeco ;Yes-original
with Hikvision Brand
and We solved a lot
of technical issues
so that we can deal
with him
continuously and in
more than one hotel
EGYPHAR
Factories
Direct with End user Access Solution &
TA
(DS-K1T804BMF)
Done &installed In this project we
have replaced
ZKTeco , Convoy
and Yes-original with
Hikvision

Palm Hills Direct with End user Access solution
(DS-KIT342
Done & installed 5
villas
Amer group
Porto Said
SI– Gravity smart
system
Access solution
(DS-K1T342MFX-
DS-K1F100-D8E
Done
ZCC Direct with End user Access Solution
(DS-K1T802M)
Done & installed
and supply 7 doors
Trust company
department
SI--Trust for power
&Automation
service
Access solution &
Cables
(DS-K2604T-
DS-K1101MK-
DS-K4H258S
DS-1LN6U-G
Done
Carrefour Badr
branch
SI– Gravity smart
system
Access solution &
Cables
(DS-K2602T-
DS-1LN6-WCCA
Palm Hills Direct with End user Access solution
(DS-KIT342
Done & installed 5
villas
Amer group
Porto Said
SI– Gravity smart
system
Access solution
(DS-K1T342MFX-
DS-K1F100-D8E
Done
ZCC Direct with End user Access Solution
(DS-K1T802M)
Done & installed
and supply 7 doors
Trust company
department
SI--Trust for power
&Automation service
Access solution &
Cables
(DS-K2604T-
DS-K1101MK-
DS-K4H258S
DS-1LN6U-G
Done
Carrefour Badr
branch
SI– Gravity smart
system
Access solution &
Cables
(DS-K2602T-
DS-1LN6-WCCA
Done

A-part-Auto-For
Trading & Industry
(Katameya Branch)
Direct with End user Access control
(DS-KIT342MFX
still going We offered them
DS-K1T342MFX
and they are
preparing PO for us
to install 12 doors
ETIT “A subsidiary
of the General
Intelligence in Smart
village”
(DS-KIT342MFWX
still going We offered them
DS-K1T342MFWX
and they are
preparing PO for us
to install 25 doors as
first phase
In this project we
replaced product
from Korean brand
to ZKTeco

Mehraga restaurant Direct with End user Time attendance
solution
DS-K1T343MFWX
Still going We offering them
DS-K1T343MFWX
as the end-user
needs to collect
attendance report
remotely from his
mobile app
Ain Shams
Specialized Hospital
Direct with End user Time Attendance
solution
(DS-K1T341AMF)
Still going As per End-user
request we offered
him 30 Device from
zk-MB2000 We are
trying to change to
Hikvision Brand and
set a date for a
demo

Beyti Egypt
factory
solution
Still going We offered them all
of our Access control
categories as they
need to replace 55
doors and We have
succeeded in
persuading the
customer to install a
hybrid system from
our various products
Sinotharaw Direct with End user Cables
(DS-1LN6-UU)
Still going
Forbed Direct with End user Access Control
(DS-K1T342MFWX)
Still going

2023 Q2 Project action Plan
 Visit some consulting Engineer to approve Cables and access model
Such (Moharram-Bakhoum _ Ehaf consulting _Sabbour )
 Focus with End user in industrial areas such Sadat City , El-Obour City
 Visit some system integrator such Enara , Itechs ,We ..to present solution of
access control and Gates

Market Insight – Region information
03
Society
01
Political
04
Technology
02
Economy
Society：There are many competitors
for the brand, which makes the
opportunity to distribute better and
better, as we will highlight the best of
us
Technology：Companies take security
measures to guard company data from
numerous internal and external threats. Rising
awareness of cybercrimes and data security is
predicted to drive access control system sales
throughout the forecast period.
Political：The pricing difference
between us and other ND in Non video
product in some models , so we need
to reduce this gap between us.
Economy：all existing projects are
currently priced to obtain the best
price with the highest possible quality.
Need economical models below 8003.
Our magnetic lock price is very high.
Over all

Market Insight – Access Control Competitors
Competitor Brand Strategy Opportunity & Risk For Us
ZKT
They have many clients in the field of projects and retail,
and they also have a strong product that is now required in
all government and private agencies
If we do not have a strong portfolio in projects and also a wide
variety of products in line with what they already have, we will
lose a large part of the market, and this is not in our favor.
Suprema
They are focused only on projects and also go to
consultant offices and brand approval, which constantly
made them a strong opportunity in all projects
The projects department at Hikvision must take the lead in
introducing and approving the brand in all projects that are
offered.

Q2 Non CCTV Business Review and Plan"TITLE"Q2 Access Control and Network Cables Sales Strategy" TITLE"Non CCTV Q2 Plan - Sales, Marketing, Inventory"TITLE"Reviewing Q1 Non CCTV Performance and Planning Q2

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Q2 Non CCTV Business Review and Plan"TITLE"Q2 Access Control and Network Cables Sales Strategy" TITLE"Non CCTV Q2 Plan - Sales, Marketing, Inventory"TITLE"Reviewing Q1 Non CCTV Performance and Planning Q2

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