This is a slide made on CSR practices of BBL.

1. CORPORATE SOCIAL
RESPONSIBILITY (CSR)
INITIATIVES OF
BRAC BANK LTD

2. INTRODUCTION
CORPORATE SOCIAL RESPONSIBILITY
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3. ORIGIN OF THE STUDY
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†Commercial Bank
†Partially owned by BRAC, largest NGO worldwide.
†Pioneered the concept of SME financing.
†Provides corporate & Institutional Banking.
†Has various initiatives of CSR on social advancement.

4. PURPOSE OF THE STUDY
† To Equip ourselves with practical knowledge.
† To learn about the CSR initiatives of Commercial organizations in
Bangladesh.
† To get a clear idea of Corporate Social Responsibility.
† Requirement to complete the course “Introduction to Business”
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5. DATA COLLECTION METHODOLOGY
† Primary Sources
† Secondary Sources
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6. LIMITATION OF THE STUDY
† Different CSR policies and methods are maintained in
different organization.
† Lack of available information about different management
bodies.
† Lack of proper understanding about the
CSR information that are needed for the society.
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7. THEORETICAL FRAMEWORK
CORPORATE SOCIAL RESPONSIBILITY
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9. BASIC CONCEPT OF CSR
What is Corporate Social Responsibility?
A code of conduct and action beyond
what is required by laws, regulations
and trade rules.
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10. HISTORY OF CORPORATE SOCIAL RESPONSIBILITY
1960-1970s
Community relations
and contributions
responsive to local
pressures/needs and
CEO/Senior
Management
1980-1990s
“Corporate citizenship
model” based on ethical
issues (BSR) including
“the new Corporate or
strategic philanthropy”
1999-Current
“Strategic
alliances” closely
aligned with corporate
objectives – 1999
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11. Development & Analysis of CSR
▰ Business ethics is a form of the art of applied ethics that examines ethical principles
and moral or ethical problems that can arise in a business environment
▰ The term CSR itself came in to common use in the early 1970s although it was
seldom abbreviated.
The term stakeholder meaning those impacted by an organization’s activities
was used to describe corporate owners beyond shareholders from around 1989.
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12. RESPONSIBILITIES OF CSR
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Ethical Responsibilities
Legal Responsibilities
Philanthropic Responsibilities
Economic Responsibilities

13. “Corporate Social Responsibility is a hard
edged business decision, not because it is
a nice thing to do or because people
forcing us to do it
Because it is good for our business
Niall Fitzgerald
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14. COMPANY PROFILE
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15. COMPANY PROFILE
▰ Corporate Vision
▰ Building profitable and socially responsible financial institution
▰ Building a just, enlightened, healthy democratic and poverty free
Bangladesh”.
▰ Corporate Mission
▰ Sustained growth in Small & Medium Enterprise sector.
▰ Maintain a steady profitable growth.
▰ Achieve efficient synergies between the bank’s branches, SME unit
offices and BRAC field offices
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16. CORE VALUES
▰ Have a strong customer focus and build relationships
▰ Strive for profit & sound growth
▰ Business innovation and improvement
▰ Responsible, trustworthy and law-abiding
▰ Value and respect people and make decisions based on
merit.
▰ Base recognition and reward on performance.
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17. CSR INITIATIVES OF
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18. GIVING BACK
TO SOCIETY
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PEOPLE PLANET PROFIT

19. BRAC Bank Limited has provided
scholarships to the meritorious students of
Faculty Business Studies of Dhaka
University.
EDUCATION
Making technical education affordable:
UCEP Institute of Science and
Technology
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Support to National Heart Foundation
Hospital, Sylhet
Support to Bangladesh Thalassaemia Samity &
Hospital
HEALTH

21. SOCIAL WELFARE
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Lifetime Support
to Bir Protik
Taramon Bibi

22. SOCIAL WELFARE
Contribution of Blankets to Prime
Minister's Relief Fund
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Bicycle for school girls

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ART & CULTURE
Instilling Nazrul works among the youth: The First Ever Nazrul Mela
Enriching Bangla literature: BRAC Bank-Samakal
Shahitya Puroshkar
Contribution
to Asiatic
Society of
Bangladesh
for Publishing
History Book

24. ENVIRONMENT
▰ Solarizing SME unit offices.
▰ Environmental Olympiad for Green
Awareness.
▰ Going Green with E-statement.
▰ Bio-gas & seed crushing.
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25. RECOMMENDATIONS
▰ To ensure satisfaction of customers
▰ More cooperative executive with clients
▰ To be more innovative and diversified in its service
▰ Setup premium banking lounge branch to provide
quick and better service.
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THANKS!
Any questions?
Feel free to Ask