The document summarizes a proposed new fast food product called the Nike Burger being developed by Team Blitzers. It would offer higher and lower calorie burger options to meet different nutritional needs, and include healthier sides like multigrain buns, salads with lettuce high in vitamins/minerals, and beverages. It analyzes the target market, competitive landscape, strengths/weaknesses and opportunities for the product. The positioning focuses on nutritional quality, organic ingredients, and calorie/nutrient content to appeal to health-conscious consumers ages 19-39 interested in fitness and lifestyle.

1. Team Name: The Blitzers
Product: Nike Burger
Team Member:
Aayush Bedi
Manvi
Manikant Jaiswal

2. Nike+ Nike Air
For people with very active lifestyle. Heavy
lifters and those who crave higher calorie
diet
For people who are thriving hard to maintain
a restricted calorie diet, with all the
required nutrition.
Calories: 720 kcal for 225 gm
Total Fat: 36 gm
Saturated Fat: 19 gm
Cholesterol: 75 mg
Total Carbs: 48 gm
Protein: 64 gm
Calories: 180 kcal for 120 gm
Total Fat: 24 gm
Saturated Fat: 6 gm
Cholesterol: 16 mg
Total Carbs: 40 gm
Protein: 34 gm

3. Multigrain bun with
high fiber to help with
digestion
Red meats like beef are
better sources of iron
andzinc
Healthy sauces which
are less on sucrose and
sodiumcontent
Use of camel cheese
(Camel milk is already
usedto treat
type1 diabetes
3 times higher in vitamin
C than cow’s milk, 10
times higher in iron but
lessvitaminA andB2)
lettuce has about 8 calories and
1 to 2 grams of carbohydrates per
cup. It's high in minerals, such
as calcium, phosphorous,
magnesium, and potassium.
Packed with vitamin C, vitamin
K, andfolate
Low on Fat and
sodium reduces water
retentionin thebody

4. To bring in products that will provide the
required nutrition intake to an athlete*.
To inspire Fast Food consumers to opt for
Healthier
Tastier Fast Food.
Integration of Core Values with the product
Inspiration
Innovation
*If you have a body you are an athlete
To provide with nutrition which enhances your
performance to the maximum and using
ingredients without ill-effect.
Authentic

5. Porter’s
Five
Forces
Threat of New
Entrant
(Moderate)
Bargaining Power of
Consumers
(Strong)
Existing Rivals
(Strong)
Threat of
Substitute
(Strong)
Bargaining Power of
Supplier
(Moderate)
• High ease of doing
business
• Low switching costs
• Moderate cost of doing
business
• High number of competitors in
segment
• Large variety of products
available in market
• Loyalty towards brand
• High aggressiveness of firms
• Low switching
costs
• High availability of
substitutes
• Satisfactory
performance of
substitutes • Low switching costs
• Large pool of
substitute
availability
• Small volume of
individual purchases
• Large size of individual
suppliers
• High number of
suppliers
• Low forward integration

6. Target
Market
Burgers:
Nike+: High Calorie.
Nike Air: Low Calorie.
Sides:
Salads: To aid digestion
Beverages: From Juices
to Diet Sodas.
Product
Competitive Pricing:
Due to presence of
high competition, the
prices should match
that of the
competition.
Moderately High
Tier – I & Tier II
Cities: Cities with
young and urban
crowd like Bangalore.
High Visibility Locations:
Airports, Mall, Business
Centers etc.
Extensive Advertising:
Using Hoardings, Social
Media and Pamphlets
for initial promotion.
Collaboration with
fitness centers and
nutritionists.
Promotion
Location
Price

7. Strengt
h
Threats
Weaknes
s
Opportunit
y
Save Time:
A stringent system of accepting
order and providing the food on
time.
Healthier Choice:
Since, the ingredients used is well
thought of and all of them in right
quantity to provide best product.
Higher Price:
The price maybe a bit on higher
side, as the product used are
healthier and of higher quality.
Bottleneck:
The product might end up being a
niche product with a very limited
consumers thus affecting the growth.
Aware Consumer:
The customers/consumers are
more aware then ever, about
the food that they consume.
Vegetarian Crowd:
About 26% of the population is vegetarian.
This is the crowd that looks towards
alternatives of protein through meat.
Competition:
If companies like McDonalds or Burger king
diversify to low-fat or high carb variant, the
loyal customers wont go for any other brand.
Local Flavor:
India has a very diversified
population, one single flavor cant
work all over the country.

8. Positionin
gTargeting
Segmentati
on
Geographical:
•Where people like to spend on
healthy food.
• A bit of variation with region.
Demographic:
•Age Group: 19-39 years.
•Mostly who are concerned
about calories and nutrient.
Psychological:
•People who practice healthy
lifestyle
•People looking to enhance or
maintain their performance in
Sports
The target it based on the
nutritional choice and
healthy lifestyle hence
focusing on content like
using Camel Cheese, Multi-
grain buns, red meat, low
fat content, no sodium
sauces etc.
•Fresh content
•Organic ingredients
•Calorie Friendly
•High on Nutritional value

9. LEBRON JAMES
Skilled Technique
Finest in his field
Exclusive Enthusiasm
Unwavering Generosity
Commitment to excellence
Dedication toward Health

10. Advertisement is…..
on the following slide