1. Market Research Assignment
Group Members:
Akshay Amber(04)
Amritesh(05)
Kumar Abhishek(36)
Madhu Vinita(40)
Prasun Chandra(57)
Rajnish Jha(65)
Saurav Singh(78)
Vasundhra Keshav
Bashishta Kumar
PRE POLL SURVEY(BIHAR)-2014
Submitted to:
Prof. Aditya K.V.
2. Introduction
• Bihar is the second most populous states in India and has a pivotal
role in the formation of central government.
• Democracy in India is becoming stronger.
• Although it is gradually taking of
Castism
Communalism
Regionalism
3. Continue..
• Are playing its own role in the formation of the government.
• It is also being envisaged from the stand point of federalism
character of the country.
• The public opinion are being guided by the motives of
decentralization of power
4. Present political scenario of Bihar
capital Patna
Largest cities Patna, Bhagalpur, Gaya, Muzaffarpur,
Purnea
Districts 38 total
Government
• Body Government of India, Government of
Bihar
• Governor D. Y. Patil
• Chief Minister Nitish Kumar (JDU)
• Legislature Bicameral (243 + 75 seats)
• Parliamentary constituency 40
• High Court Patna High Court
5. Introduction about Bihar in Politics
• Currently, there are four main political formations.
Bharatiya Janata Party
Rashtriya Janata Dal
The Indian National Congress.
Janata Dal (United)
6. Political Parties in Bihar
• Bharatiya Janata Party
• Communist Party of India
• Communist Party of India (Marxist)
• National Congress
• Janata Dal (United)
• Nationalist Congress Party
• Rashtriya Janata Dal
• Samajwadi Party
7. Regional Parties
• Bharatiya Jan Congress
• Bihar People's Party
• Bihar Vikas Party
• KisanVikas Party
• KrantikariSamyavadi Party
• RashtrawadiKisanSanghatan
• Rashtriya Janata Dal (Democratic)
• SamajwadiKrantikariSena
8. Research objective
• To know the political scenario of Bihar in upcoming
parliamentary election 2014.
• To what extent casteism affects politics.
• To know the opinion of different age group people in electing
national leadership.
• To know the regional popularity of political parties in Bihar.
• To know the political stability of coalition government vis-à-
vis unilateral government.
• To know the stand point of public on alliance issues.
9. Administration and Governments
• The constitutional head of the Government of Bihar is
the Governor.
• Who is appointed by the President of India.
• The real executive power rests with the Chief
Minister and the cabinet.
• The political party or the coalition of political parties
having a majority in the Legislative Assembly forms
the Government
11. Research Design
• On the basis of current scenario not based on
futuristic assumptions.
• Conclusive research design.
• Sample size.
• Questionnaire design.
• Findings through Excel.
• Interpretations through SPSS.
• Conclusion
12. Data Collection (Method)
• Telephonic Interview
• Google doc Survey
• On site survey (for illiterate people)
13. Sample
• Taken a sample size of 456 through simple random
sampling.
Male: 307
Female : 149
• Sample was taken keeping in mind that maximum Lok sabha
constituencies have been covered under this survey.
• Sample covered all sort of data fields including different
age group,
caste,
religion &
region.
14. Age?
Question regarding age asked because:
Which party is most preferred by the selected age group?
Age groups were:
-18-30(youths)
-31-45(working)
-56-60(matured)
->60(experienced)
Caste?
Question regarding caste was asked because:
Caste based politics play a significant
in winning of party.
Questionnaire design
15. Q.1 Are you satisfied with the performance of UPA II ?
By this question we want to get the following information:
Satisfaction level of People from UPA II.
Reliability and trust in the alliance.
Q.2 Who would you like to see as India's next PM ?
By this we tried to fetch information like:
Are they satisfied with current central government.
What are their vision for next election?
Is personality of the politicians playing a vital role in Lok
sabha election 2014
16. Q.3 After the NDA (BJP-JD(u)) breakup in Bihar which party do you
think will get maximum benefit ?
Reasons behind asking this question are:
Which party will have maximum benefit in the next election?
Consequences of the break-up on the career of BJP & JD(U)
Q.4 Did Nitish Kumar did the right thing to break the alliance with
NDA ?
The given question was asked in order to know:
The opinion of people regarding this breakup.
Whether they think it will hamper the BJP’s image in the upcoming
election?
17. Q.5 According to you which party will get maximum seats in Bihar
Parliamentary elections 2014 ?
By this we tried to fetch information like:
Which party will be most supported by people of Bihar?
Faith and image of party leaders among the voters.
Whether they want the current government to continue in the
next 5 years?
Comment for upcoming Parliamentary elections 2014 ?
The given question was asked in order to know:
Suggestions of the voters regarding upcoming elections 2014
Their vision regarding the next government
29. Interpretations (Gender & Age Group)
• For interpretations we are using SPSS tool.
• There is no relation between gender & any
variable.
• Significance level in all the cases are greater
than .005, which tells that null hypothesis is
accepted.
32. Interpretations (Caste & Religion)
• For interpretations we are using SPSS tool.
• There is a relationship between Q.3, Q.5 &
castes.
• For religions there is a relation between Q.2 &
religion.
• Significance level in other cases are greater
than .005, which tells that null hypothesis is
accepted.
35. Interpretations (Factor Analysis)
• For interpretations we are using SPSS tool.
• For all the factors that is our Q.1, Q.2, Q.3,
Q.4, Q.5 correlation matrix is provided which
tells about the strength of their correlations.
• KMO tests have shown that the values are
.619 which is good because correlations
between pair of variables can be explained by
other variables.
36. Interpretations (Factor Analysis)
• Bartlett's test of Sphericity is used to test the
hypothesis that the correlation matrix is an
identity matrix.
• We are looking for significance les than .05
because we want the variables to be
correlated.
• For our SPSS analysis it is less than .05 which
confirms that the variables are strongly
correlated.
38. Conclusions
• We have done many other analysis like Chi
square. But we have not found its relevance in
our report.
• Factor analysis gives the adequacy of samples.
• Correlation say that except few variables there is
no relationship between the variables and factors
like age group, gender, caste and religion.
• After seeing the pie charts and the no correlation
exists between the variables and factors we can
say only one thing that in Bihar, in this election
the voting will be not going to happen according
to caste, religion, Age groups and Gender.
39. Conclusions
• Different age groups (18-30, 31-45, 46-60, more than
60), Genders i.e. male and female, Religion (Hindu and
Muslim) and Caste (SC/ST, General and OBC) they are
claiming to change the central government .
• They want Narendra Modi as the PM of India.
• It is true that they are not happy with the decision of
Nitish Kumar to break the alliance and they are aware
of the fact that it can hamper BJP but not at that
extent. And because of the split of NDA in Bihar RJD
and congress may gain some more seats this time. But
still they will not become the majority party in Bihar.
40. Conclusions
• We as a group find that in Bihar, there will be a tough
contest between BJP and JD(U). But one man can
steal the whole show and this person is Narendra
Modi.
• In Bihar NAMO factor can give an edge to BJP over
JD(U) according our report.
• Public is not accepting Nitish Kumar’s decision of
breaking the NDA alliance as a wise one.
• One more thing our finding reveals that this election
in Bihar is not going to be caste based which can set
a trend for Bihar Politics.
