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Service Desk 2.0
itSMF Estonia 11.12.13
Aale Roos, Pohjoisviitta Oy, @aalem
Review by James
Finister, TCS, @jimbofin
Copyright © Pohjoisviitta Oy 2013
Aale Roos
• MSc Statistics
• ITIL Service Manager & Expert
• ISO 20000 Consultant
• EXIN Professional
• Speaker at
–Pink11
–itSMF:
Finland11, Russia12, UK12, Estonia12, Finlan
d13, Australia13, Belarus13, Estonia13, Swe
den13
–TFT12, ITSM Nordic Podcast Top Of the
World
What changes affect SD?
Three things
People
Not afraid
of
technology
Want to solve problems themself
Have more choice
Business
Easy to
switch
World is small, one click away
Services, not produc
Free service requires
Tools
Consumers have rights
Easy to use, less
support
Consumer tools
• The Service/Help Desk
was introduced in the
1980´s to support
growing IT use and PC’s
Technology is changing
Before
• Cars were unreliable but easy
to fix
• Service station + car mechanic
Before
• PC:s were unreliable but easy
to fix
• Help desk and desk side
SO?
Support
becomes a new
business
From fixing
broken parts….
….to offering
• People search first
• No simple cases
• Expect expert
service
This is already happening
Service Desk 2.0
• ITIL Service Desk was
already obsolete in 2000
• Service Desk 2.0 is an
attempt to look beyond
ITIL.
http://pohjoisviitta.wordpress.com/service-desk-2-0-the-new-support-function/
HOW
?
New goal
New practices
Social media
Goal & mission
The goal of support is
to provide value
by helping customers to
use technology
to do their jobs better.
New goals
ACTIVITY
• Number of incidents
solved
• Availability
• 1st level solution rate
VALUE
• New business
• Cost savings
• Lack of problems &
interruptions
fault observed repair
service
restored
customer
problem
taken care
satisfied
customer
fault management = incident mgmt ?
customer service = ?
We need better processes
Improve processes – unlearn ITIL
Standard & Case
• A process can manage standard events
• Cases are complicated and different
• Adaptive case management
– Information centric
– Rules
– Multiple sources
– Takes more time
Analysis
Process
Rules
Many sources of support
Business
support
Self
service
SD
official
Many sources of support
Business
support
Self
service
Infra
support
Specialis
t teams
Social
Media
Ext.
Infra
support
SD
Colleague
s
un-official
Community & Support
Colleague
s
Business
support
Self
service
Infra
support
Specialis
t teams
Social
Media
Ext.
Infra
support
SD
Make social media work for you
• Self service and peer support =>
default
• Tools will have to facilitate this
Oscar Berg @oscarberg
• In the 1950s, executives feared the bathroom:
employees will waste productive time.
• In the 1970s, executives feared the telephone:
• In the 1980s, executives feared email:
• In the 1990s, executives feared Internet access:
• In the 2000s, executives fear social media:
• In the 2010s, executives fear BYOD
Toby Ward & Chris Dancy
#KnowNow
“Institutions will try to preserve the problem to which they are the solution.” – C. Shirky
#KnowNow
Many channels
private
message
• email
• form
• chat
open
message
• internal
• open forum
• Facebook
• Twitter
• LinkedIn
direct
contact
• phone
• visit
• other meeting
Many activities
Classify & prioritize contacts
Handle standard tickets
Solve cases
Social Media management
Discussions
Moderation
Self Service management
FAQ
Knowledgebase
Cases
• Cisco Finland
–BYOD – support forum
–-25 % costs
–+100% customer satisfaction
• Automattic - WordPress
–20 M customers
–50 K contacts/month
–10 Happiness Engineers
Is this easy?
No, but
more support,
more knowledge,
solutions visible and reusable
= better service
@lower cost

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Service Desk 2.0, the new generation support model

Editor's Notes

  1. Aale:
  2. Aale:
  3. James
  4. 2 years ago it was social networking policies, today it’s mobile deice policys and management to address BYOD…Isn’t that the promise of cloud? ……When I started at ServiceNow they offered me a laptop…..Isn’t our view of management and data security a little short sited…..
  5. Shadow Enterprise using SocialWe call it Shadow IT, because to come out of the closet is still scary in some places. There is NOTHING shawdowy about this IT world we live in, as a profession that lives in the dark for a living, shadows is the new light.