2. Table of Contents
1. Phase 1 - Fashion Week Research
a) Overview on the Fashion week
2. Phase 2 – Trend Forecasting!
a) Overview on the sector being forecasting
b) Main trends spotted
c) Your Report -Client type board
d) Mood board
e) 4 brands with the pictures of their key garments
f) Key textures and fabrics
g) Key silhouettes from the previous evidence
h) 10 Key products + 4 Key Looks
3. Phase 1:Milan Fashion Week Research
● Logos, bold prints, cartoon prints, exotic animal prints and lingerie
display
● Key trends: tailored suits, trousers, leggings and evening jumpsuits
● Earth tones & pastels
● Elaborate and dense fringe and feathers were opted by designers
● Minimal undercurrent and push for delicate lingerie-inspired dressing
● Dolce & Gabbana’s secret evening wear collection was one of the main
highlights
● Prada used comic artists as accents on her sharp tailoring
● Alberta Ferretti, Moschino and Gucci drew back 80’s inspired looks
4. Overview of Milan Fashion Week 18 S/S
Moschino Agnona Dolce & Gabbana
Alberta FerrettiBlumarine Gucci Fendi
Salvatore Ferragamo
5. Phase 1:Milan Autumn/Winter 2017
● Different shades of red coats were portrayed
● Seventies influences with them comes corduroy on the runways
● Glove super soft nappa leather was a recurring theme, adding
grown-up polish to numerous collections
● Suiting silhouettes for autumn got slimmer
● Messages of strength, unity and feminine power were imposed
through crystal mesh
6. Overview of Milan Fashion Week 17 A/W
Versace Dolce & Gabbana Alexander McQueen Alexander Wang
Prada Bottega Veneta Tod’s Gucci
7. Trend - Minimalism
● Minimalism is all about declutter looks and effortless style.
● Minimalism trend goes powerful for new age women in Milan fashion
week’ 18
● Designers like Jil Sander, Salvatore Ferragamo, Trussardi, Milan Schon
got this trend in classic pant suits, cleanly refined silhouettes,
pastels/neutrals colors.
● Details like plunge v-necklines, monochrome overall look grab the
spotlight vs all out embellishment trend .
● Soft denims, knits, cottons were the key players of fabrics used by
designers
18. 10 Key Products
Twisted halter neck
White wrap
sandals
Nude
gladiators
heels
Sleek belt
Belt accessories
Belt bag
19. Trend- Neon Colours
● Flashes of ultra-bright, fluorescent color lit up Milan Fashion
Week.
● Prada's sci-fi take on the theme was the most obvious standout
hit.
● This trend wasn’t just found in clothes but also in shoes, hats,
gloves and scarves.
● Moschino and Marni also inculcated this trend in their collection.
31. Trend-Resort Wear
● The industrial and decorative abundance of the Belle epoque is shown
in the collection
● Various clutch styles and glamorous accessories to complement the
look
● Along with blacks, pastels and metallics over took this season and
style
● Lots of shimmer, glitter and tassels to give the oomph factor
● Iconic looks that will never go out of style
41. 10 Key Products
LATTE CROCODILE BAG
BUTTERFLY
NECKLACE
STUDDED JELLY
SANDALS
LEOPARD PRINT
TRENCH COAT
BLACK
LEATHER
HANDBAG
42. 10 Key Products
BAROQUE BUCKLE BELT
PRINTED MOTIF
SCARF
MEDUSA LEATHER CAP
THIGH HIGH
BOOTS TOTE BAG
43. Conclusion
● Trends forecasted for the upcoming season are here to stay for long
● This season was a modern reinvention from the past : 60’s, 70’s and
the 80’s
● Trend report helps to conclude new styles and it highlights the must
have essentials
● Colors were played with a lot this season, from subtle to bright bold
colours
● Less became more detailed and embellishment became more
eccentric
44. References
CR Fashion Book. (2018). 8 Milan Fashion Week Trends to Know. [online] Available at:
http://www.crfashionbook.com/fashion/g12473923/milan-fashion-week-spring-2018-trends/?slide=31
[Accessed 10 March. 2018].
Foley, B. and Foley, B. (2018). Bottega Veneta RTW Spring 2018. [online] WWD. Available at:
http://wwd.com/runway/spring-ready-to-wear-2018/milan/bottega-veneta/review/ [Accessed 10 March. 2018].
Foley, B. and Foley, B. (2018). Versace RTW Spring 2018. [online] WWD. Available at:
http://wwd.com/runway/spring-ready-to-wear-2018/milan/versace/review/ [Accessed 15 March 2018].
Harper's BAZAAR. (2018). The Best Looks From Milan Fashion Week Spring 2018. [online] Available at:
http://www.harpersbazaar.com/fashion/fashion-week/g12439255/milan-fashion-week-spring-2018/?slide=7
[Accessed 13 March 2018].
Iredale, J. and Iredale, J. (2018). Alberta Ferretti RTW Spring 2018. [online] WWD. Available at:
http://wwd.com/runway/spring-ready-to-wear-2018/milan/alberta-ferretti/review/ [Accessed 21 March 2018].
Milaschon.com. (2018). Spring Summer 2018 | Mila Schön. [online] Available at:
http://www.milaschon.com/en/collection/spring-summer-2018#lookss18_07 [Accessed 17 March 2018].
45. References
Pithers, E. (2018). Milan Fashion Week's Biggest Trends. [online] Vogue.co.uk. Available at:
http://www.vogue.co.uk/gallery/milan-fashion-week-autumn-winter-2017-biggest-trends [Accessed 12
March 2018].
Staff, W. and Staff, W. (2018). No. 21 RTW Spring 2018. [online] WWD. Available at:
http://wwd.com/fashion-news/shows-reviews/gallery/no-21-rtw-spring-10996600/#!9/no-21-rtw-spring-20
18-9 [Accessed 20 March 2018].
Trussardi.com. (2018). Sunglasses. [online] Available at:
https://www.trussardi.com/it/it/sunglasses-fashion-show/sunglasses-fashion-show.html [Accessed 19
March 2018].
Turra, A. and Turra, A. (2018). No. 21 RTW Spring 2018. [online] WWD. Available at:
http://wwd.com/runway/spring-ready-to-wear-2018/milan/no-21/review/ [Accessed 17 March 2018].
Vogue. (2018). Prada Resort 2018 Fashion Show. [online] Available at:
https://www.vogue.com/fashion-shows/resort-2018/prada [Accessed 20 March 2018].
Vogue. (2018). Spring 2018 Ready-to-Wear Fashion shows. [online] Available at:
https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear [Accessed 14 March 2018].
