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1. Social Media
Marketing
Trends
How to create effective and
relevant content online
WHELTON SCHOOL OF MARKETING
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2. Things
to discuss
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1
Key takeaways:
Exploring different channels
Key findings
Tips from the experts
Examples
How brands work online

3. Making it
big online
Learn what people are
interested in social media.
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

4. Exploring
different
channels
You have the freedom
to choose your platform.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.

5. Where
to start
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
Create your
brand's profile
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
Present your
product or service
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
Seek your
target audience
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

6. W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1
What happens offline
Start with an outline of topics and
identify highlights, which can be
applied to whatever subject you plan
on discussing.
You can then organize them into your
introduction, your main content, and
your conclusion. Remember to keep
your presentation easy-to-read.
What happens online
To create a stunning presentation, it's
best to simplify your thoughts. Start
with an outline of topics and identify
highlights, which can be applied to
whatever you're discussing.
You can then organize them into your
introduction, your main content, and
your conclusion.

7. The biggest startups allocate
75 %
to social media marketing
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.

8. Top 1 0
Startups
Follow er c ount
Start with an outline of topics and identify
highlights, which can be applied to
whatever subject you plan on discussing.
1 2 3 4 5 6 7 8 9 10
10 0
75
5 0
2 5
0
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

9. Item 1
16.7%
Item 2
16.7%
Item 3
16.7%
Item 4
16.7%
Item 5
16.7%
Item 6
16.7%
Creating a
bigger online
presenc e
The different areas companies
focus on online
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.

10. Tried and tested techniques
from the experts
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
A nika Sherw ood
Fashion influencer
M olly Bradshaw
Marketing Expert
Matthew Bromman
Social Media Manager

11. Entice your audience with stunning visuals.
Good
design
matters
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

12. Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. It serves a variety of
purposes, making presentations
powerful tools for convincing
and teaching.

13. Examples of eye-catching content
Start with an outline of topics and identify highlights, which
can be applied to whatever subject you plan on discussing.
Remember to make it easy-to-read.

14. Presentations are tools that can be used as demonstrations, lectures,
speeches, reports, and more. It serves a variety of purposes, making
presentations powerful tools for convincing and teaching.
It serves a variety of purposes, making presentations powerful tools for
convincing and teaching. Presentations are tools that can be used as
demonstrations, lectures, speeches, reports, and more.
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
What your company does
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
What makes you unique
Why your team is amazing
Why should people support you
Build your brand on social media
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

15. Do
important
work
Show people the
purpose of your craft
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience.
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

16. Go back
to your roots
Show people how you started
Remember to keep your presentation easy-to-read.
Avoid overloading a slide with too many words and
choose a color palette that won't distract the
audience. If you’d like to add more content to your
presentation, there are plenty of options.
You can include photos of your team,
descriptions of products, or your goals as
a company. It all depends on the purpose
of your presentation, and how you plan to
arrange the details.

17. Successful
companies are
consistent
Nailing down a schedule
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Answering questions immediately
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Interacting with followers
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.

18. Making
the most
out of the
internet
Take advantage
of the tools available.
Social media channels
Automated customer service
Seamless ecommerce platform
Analytic tools and reporting
Tailor-made user recommendations
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

19. Adapt to different
platforms
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
See how other
profiles are created
Gauge the audience's
tastes and preferences
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
Build a profile apt for
that specific platform
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1
01 02 03

20. How great brands deal with consumers
Presentations are communication
tools that can be used as
demonstrations and lectures.
Interact w ith
followers
You can then organize them into
your introduction, your main
content,and your conclusion.
Swift order taking
and assistance
It serves a variety of purposes,
making presentations pow erful
tools for convincing and teaching.
Quick response to
inquiries
Make sure you do enough research
to support your points. It’s also a
good idea to use visual aids.
Delivering
on promises
Avoid overloading a slide w ith too
many w ords and choose a color
palette that isn't distracting.
Keeping the
customers delighted
To create a stunning presentation,
it's best to simplify your thoughts.
Remember to make it easy to read.
Swift order taking
and assistance

21. Where brands start
Top Sites
You can then organize them into
your introduction, your main
content, and your conclusion.
Start with an outline of topics
and identify highlights, which
can be applied to whatever
subject you plan on discussing.
Facebook
Instagram
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

22. You can then organize
them into your intro,
your main content, and
your conclusion.
Choosing photos
& creating designs
You can then organize
them into your intro,
your main content, and
your conclusion.
Writing
effective copy
You can then organize
them into your intro,
your main content, and
your conclusion.
Uploading
content
You can then organize
them into your intro,
your main content, and
your conclusion.
Connecting
w ith follow ers
You can then organize
them into your intro,
your main content, and
your conclusion.
Choosing
testimonials
How brands
work online
An example of an online schedule
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1

23. Tash Watkins
Founder
Grace Harrison
COO
Heather Gibson
Marketing Head
Social Media Team
The team to help you stand out

24. Contact Us
We'd love to talk about
all things marketing.
Phone Number
1 2 3 - 4 5 6 - 7 8 9 0
Email Address
hello@reallygreatsite.com
Website
www.reallygreatsite.com

25. The best marketing
doesn't feel like
marketing.
Tom Fishburne
W H E LTO N S C H O O L O F M A R K E T I N G | S E S S I O N 1