When a firm works on building a business forecast, they look up to the factors that the business can control. The factors include marketing, distribution, and promotion - they are under the business's control. However, if you're running an architecture firm, you won't have any control over the weather, but it can adversely affect your business. Now, people will come up with questions like - how can weather impact sales? The answer to this question primarily depends upon the industry, but the weather can surely have negative and positive effects on your business. Hence, you must understand the relationship between business performance and weather changes. Website:- https://www.awis.com/