My Co-founder Gareth Glaser and I have spent the last few years advancing firearm safety through technology.
We’ve had a great seed investment of $1.5m which has produced a solid team, pre-production prototype and secured intellectual property.
We are embarking on a series A capital raise of $3.5M with a key milestone of delivering first run production within 11 months.
Our mission is to advance firearm security and save American lives by stopping child gun accidents, shootings by underage teens using family guns (at times in schools), suicides using someone else's gun and stolen guns used in crime. Members of law enforcement and the military serve on our Board and as Advisers and see important applications of our product in everyday policing, Defense and Homeland Security.
The team is uniquely positioned with my 15 plus years in the firearms industry running product development for Smith and Wesson (7yrs) and Remington (3.5yrs) and Gareth's 30 years of experience building business with a focus on finance and legal.
We have patented a mechanism that when locked prevents the firearm trigger from being pulled. Only an authorized user can lock and unlock the firearm. In addition, if the authorized person unlocks the firearm and it is pulled from their hands, it will automatically lock preventing the firearm from being used on them.
We are re-shaping the market. Our targeted consumer is 30 to 40 year olds with children at home. They don't currently own a gun or the gun is locked away and not available for protection. Our solution puts the safe into the gun. Our target market includes those who want protection (they are buying mace or a bat) plus the 5.4M defensive pistol market a target. The defensive pistol market is over 5M units sold per year and we are targeting early adopters looking for personal protection with a safer option which equates to 50K units or 1%.
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1. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 1
GARETH GLASER GGLASER@LODESTARWORKS.COM 817.705.5693
HOLD YOUR OWN.
2. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 2
LS9
The most advanced 9MM pistol ever made. Integrated
with technology that authenticates to you, for the
ultimate in safety and security.
Right Team - Right Time - Right Technology – Right Strategy
3. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 3
I N V E S T M E N T O P P O R T U N I T Y
• Supports final development and full rate production.
• $1.5M raised and deployed to meet our first major milestone: a fully
functional, high performing prototype
• Minimum Viable Product 9 months post investment
• Market Release Q3 2024
• Patents pending on all electro-mechanical designs required for product
protection.
• Funding includes stand-up of industry-leading, automated (robotic)
manufacturing facility in Chattanooga, TN with employee growth from 12 the
first year to ~50 people.
Seeking $3.5M capital for Market Release at Limited Rate Production
4. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 4
GARETH GLASER : CEO AND CO-FOUNDER
• 30 years of experience as corporate executive
• Expertise in both law and finance
• Graduated from the University of Pennsylvania, Boston
College Law School, Villanova Law School and Harvard’s
Advanced Leadership Initiative.
GINGER CHANDLER : CHIEF TECH OFFICER AND CO-FOUNDER
• Served as a Firearms executive for 15 years
• SVP of Product Development at Remington Firearms
• 7 years driving new product development at Smith & Wesson
• Expert on new product launches in the industry, incorporating
her 10 years of Lean Manufacturing experience
DAVID BASS : CFO
• COO/CFO/Co-Founder of Clark Pharmaceuticals LLC, a privately
held company focused on developing and marketing skin care
products – 2011 through 2021
• Vice President, Treasurer Global Operations at Alcon
Laboratories (world’s leading eye-care company)
• BBA in Finance from Texas Tech University, an MBA from TCU
R I G H T T E A M
O u r A d v i s o r s s p e c i a l i z e i n a r e a s i n L a w E n f o r c e m e n t , B i o t e c h a n d P r i v a t e E q u i t y .
Michael Farrell – CEO Smart Firearms Training Devices
John Diaz – Former Chief of Police
James Glasheen, CEO, Atalanta Pharmaceuticals, former Executive Vice Chancellor, UMass Medical School
Thomas Hedrick, Operating Partner, Stephens Group and former Managing Partner, McKinsey Dallas
Jonathan Mossberg, CEO, Kalashnikov USA
LTG Jack Gardner (ret.)
KEN CHANDLER : VP OPERATIONS
• Seasoned 30-year executive driving operations, quality and
supply chain strategies.
• Ken served as VP Operations for 5 years at Smith & Wesson
where he transformed their operation to lean manufacturing
across 4 facilities.
• Instrumental in managing transformations for Torrington
Bearing, Watts Water and Environmental Services Group
5. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 5
Remote Teams are Delivering
R I G H T T E A M
• Development – Product Development Services, LLC
• Brian Whipple – board design, motor control firmware, charging, EE project management
• Mike Szczepkowski – industrial design, packaging, sealing, mechanical project management
• Tom Wheeler – mechanism, materials, stress analysis
• Jen Quintana – phone app, biometrics firmware, bluetooth comm’s
• Terry Lin – test fixtures hardware/software
• Arron Buck – firearms tester, test plans, gun research
• Lupita Hicks – sourcing manager, electrical and mechanical
• Trent Barkdull – product management, develops test plans, standards requirements, product specification
• Carla Alvarez – Admin, project schedules, engineering drive, document control
• Marketing – Mr. White Creative
• Mike White – President, Mr. White Creative
• Ally Smith – Creative
• Davey Edwards – SEO
• Website Management - Axyys
• Paul Carahan – President, Axyys
• Nina Zetu – Project Management, Ad placement
• Stefan Prohnitchi – Website content
• Valentina Darii – Website enhancements
6. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 6
Smart gun technology is now in main-stream conversation as part of
the solution to reduce gun deaths and injuries.
Gun sales are at an all time high – 5 million first time gun buyers in
the U.S. in 2020 alone.
There are over 40,000 deaths/year from guns in the U.S. -- A
smart firearm will reduce this number.
Source: https://www.bradyunited.org/
R I G H T T I M E
Year over year accidents involving guns have increased in large part
due to remote work.
7. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 7
Federal Motor Vehicle Safety Standard - FMVSS
Like airbags, the TIME IS RIGHT for firearms
Laws hindered development – NJ
Industry actively resists
Technology Evolution – Battery size and reliability of
authentication methods (biometric and NFC)
The Airbag Journey
1967 Breakthrough in sensor
technology (Allen K. Breed)
1970s
GM introduced a fleet of Impala’s
equipped with airbags
1977 GM Discontinued Airbags.
GM and Ford spent years lobbying
against airbag development
1984 – FMVSS208 required
passive driver (unbelted, mid
weight, male) restraint in all
vehicles by 1989
R I G H T T I M E
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R I G H T T E C H N O L O G Y
TECHNOLOGY ADDED TO
A PROVEN AND DURABLE
PLATFORM
Combined with performance and reliability. The LS9 comes
packed with the features discerning shooters expect along
with many they could never imagine.
• 9MM, Striker Fired, Polymer Pistol
• Competitive Magazine Capacity
• Crisp & Light Trigger Pull
• Designed for Accuracy & Minimum Recoil
• Biometric Authentication Sensor
• Keypad & PIN Authentication
• Smartphone Bluetooth Activation
• Integrated Trigger Safety
• Picatinny Rail
• Accelerometer & WIFI Connectivity
• Internal Data Storage
9. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 9
R I G H T T I M E - C O M P E T E T I V E L A N D S C A P E – B U S I N E S S P R E S P E C T I V E
10. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 10
C U R R E N T F I R I N G M E C H A N I S M
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Internal smart locking
mechanism restricts
movement of firing pin
patent granted
A combination of internal
smart components and
physical locking features
secure the firing pin so the
firearm cannot be fired.
3 Independent
Authentication Methods:
Integrated Bluetooth
and NFC components.
L O C K I N G M E C H A N I S M
- Fingerprint
- Integrated security pad
- Bluetooth/NFC phone
authentication
12. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 12
Biometric
fingerprint scanner
F I N G E R P R I N T A U T H E N T I C A T I O N
Biometric fingerprint
scanner located on sides of
grip allow authentication of
up to 50 unique fingerprints
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W I R E L E S S A U T H E N T I C A T I O N
Bluetooth and NFC allow
user authentication via
phone app
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Integrated security
keypad
S E C U R I T Y P A D A U T H E N T I C A T I O N
Security pad integrated
into grip allows for quick
user authentication
Tactile braille-like bump
features for quick button
recognition by users
15. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 15
Status Indicator
S T A T U S I N D I C A T O R
Lightbar indicates current
status of firearm for user
peace of mind.
• Red (unlocked)
• Green (locked)
• White (charge)
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S T A T U S I N D I C A T O R
Smart Phone App indicates
status – Accommodating
more than 1 firearm
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C H A R G I N G D E V E L O P M E N T
Personal Charging via Pogo
18. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 18
Institutional Charging
C H A R G I N G D E V E L O P M E N T
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C H A R G I N G D E V E L O P M E N T
Inductive Charging
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R I G H T S T R A T E G Y – T A R G E T C O N S U M E R
HOUSEHOLD
Male, 40’s, married, 2 kids
still at home
EDUCATION
& EMPLOYMENT
College-educated, employed full time
PURPOSE
Self defense; protect family
and premises
DECISION DRIVERS
Reliability, durability,
recommendations, price
MEET KYLE
“ To me, a firearm is a tool for protection, not
necessarily a collectable, hobby, or passion.”
EARLY ADOPTERS
& WHY THE LS9?
THE TECHNOLOGY
THE CONVENIENCE
THE VALUE
THE SAFETY & PERSONAL CONTROL
21. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 21
R I G H T S T R A T E G Y - P R I C I N G
$400 $500 $600
$300 $700
$350 - $389
Ruger American
Price Erosion in last 5 years
due to stagnate development
$389 - $550
M&P2.0
$500
XD Mod2
$416
Taurus 92B
$499 - $550
Glock19 Gen5
$597 - $620
CZ 75 SP01
Source: Lodestar procured predictive demand analysis 2019
$800 $900
Channel Lodestar
Margin
Dist
Margin
Dealer
Margin
Direct 55%*
Dealer Not currently planned
Distribution 29% 15% 15%
* COGs will be finalized with MVP ~ Summer 2022
22. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 22
R I G H T S T R A T E G Y - M A R K E T S I Z E E N T R Y & E X P A N S I O N
Source: : 2021 NSSF Industry Report Participation Data
Based on 2018 US Mfg NSSF data
23. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 23
Year 1 2+ to 4+ Years 5+ Years
CONSUMER FIREARMS CONSUMER FIREARMS CONSUMER FIREARMS/LOWERS
CONSUMER LOWERS INSTITUTIONAL FIREARMS
LICENSE AGREEMENT LICENSE AGREEMENT
HARDWARE RH Configuration LH Configuration
Default Armed
LS OPERATING SYSTEM
FIRMWARE
FEATURES
LS9
LS9/40 LSAR LS9/40/45
LOS 4.0 LOS 5.0 (API/SDK) LOS 6.0 LOS 7.0 LOS 8.0
•API
•SDK
•Sensor Suite
•GPS Suite (market research will drive tech)
•Smart phone application
•Accelerometer
•Encrypted links (Consumer data protection)
•PCB
•Lodestar OS, Biometric Reader, 3 button Pin-pad
•Replaceable/Rechargeable battery
•Movement notifications
•3rd Party app development
•System Diagnostics
•Shot Telemetry and data capture
•Desktop applications
•3rd party networked/multi-location competition
•Augmented Reality 1st person applications
•Training and analysis data applications
•Multi-user applications
•Augmented Reality multi-user applications
•Biometric Lock
•Pin-pad Lock
•Accelerometer notifications
•Smart Phone App Lock
•LS9 System Status
•Updated PCB/Processor
•Camera
•Augmented Reality Suite
R I G H T S T R A T E G Y - C H A N N E L
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R I G H T S T R A T E G Y - P H A S E D G O - T O - M A R K E T P L A N
PHASE I : MARKET ENTRY
Direct Connection to Customer – Influencer Marketing (6%
of Revenue), Tradeshows (DSC, Great American, NRA)
Establish Relationships with potential Industry Partners
Establish Credibility 3rd Party Testing, Hacker Engagement
www.GoGearDirect.com provides foundational ecommerce
LS9 DISTRIBUTION
EVOLUTION
DIRECT SALES
(EVENT)
INDIRECT
ECOMMERCE
DISTRIBUTION /
DEALERS
NATIONAL
RETAIL
PHASE I PHASE II
Built-in consumer touchpoints through software
upgrades and application additions
TECHNOLOGY
LICENSING
INDUSTRY
INTRODUCTION
(1X1)
LICENSE
AGREEMENTS
MODEL
ADOPTIONS
RETAIL
PHASE II : SHARE DOMINANCE
Adjacent market technology
adoption (calibers, long gun)
Expand Dealer Footprint
Select Distributors w/POP displays for Dealer
Engagement
Expand Licensing
Affiliate with National Brands
Expand ecommerce to broker all
brands
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R I G H T T I M E - C O M P E T E T I V E L A N D S C A P E – C O N S U M E R S P E R S P E C T I V E
26. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 26
R I G H T S T R A T E G Y - M A N U F A C T U R I N G – P H A S E 1
Frames
FFL certified supplier
Barrels
Slides
Chattanooga, TN
FFL
Distribution
Consumer
Small Parts Assembly
Quality
Warehouse
Retail - FFL
V E R T I C A L I N T E G R A T I O N – P H A S E 2
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Cash Flow
• Raised $1.5 million
• Majority of this money has been spent on R&D and Intellectual
Property (lesser amount was paid for professional fees)
• The team has not taken measurable salary or other compensation.
• Engineering is postured for next engagement for Minimal Viable
Product (MVP).
• Lodestar has no debt with $150K in the bank
R I G H T S T R A T E G Y - T R A C T I O N T O D A T E
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P R O J E C T I O N S
PROJECTED FIREARMS SOLD
OVER THE NEXT 5 YEARS
Source: Lodestar Internal Projections - 2021
30. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 30
P R O J E C T I O N S
PROJECTED REVENUE
OVER THE NEXT 5 YEARS
Source: Lodestar Internal Projections - 2021
31. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 31
P R O J E C T I O N S
PROJECTED EBITDA
OVER THE NEXT 5 YEARS
Source: Lodestar Internal Projections - 2021
32. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 32
I N V E S T M E N T O P P O R T U N I T Y
Compliance and Regulation
Securing IP
Reliability Testing
Manufacturing Start-up
Consumer Awareness and Market
R&D/Tech Partnerships in Progress
Product Development
• Lodestar Works Pre-Money Valuation - $12.5mm.
• Equity ownership is available at a price of
$2.50/share.
• Co-founders will maintain majority interest.
• Stock Plan will retain common equity for future
grants.
Seeking $3.5M capital for Market Release at Limited Rate Production
33. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 33
OUR MISSION
Our mission is to make innovative, superior firearms that
combine the traditional features with the latest technology.
Our product will take market share while saving lives.
34. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 34
THANK YOU.
GARETH GLASER GGLASER@LODESTARWORKS.COM 817.705.5693
41. ALL INFORMATION IS CONFIDENTIAL- Nov 2023 41
SOURCES CITED
How a Glock Works. (2019, July 2). [Video]. YouTube.
https://www.youtube.com/watch?v=V2RDitgCaD0