The questionnaire tally shows that most respondents were between 16-18 years old and there were equal numbers of males and females. The majority identified as White British, with Asian and Black African/Black Caribbean also represented. Most worked part-time or were not employed. £1-2 was the most popular price range willing to pay for the magazine. Reviews of festivals and gig information were the most popular content along with free posters. Black and white was the most preferred color scheme, followed by blue and red. Most preferred a realistic art style. Indie bands were the most popular music genre indicated. Indie pop was the favored genre of indie music.