Webinar Replay: The Value of Content on Today's Web: Does Social Media Provide Paths to Monetizing Content?


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Webinar Replay: The Value of Content on Today's Web: Does Social Media Provide Paths to Monetizing Content?

  1. 1. Social Media Today presents: The Value of Content on Todays Web: Does Social Media Provide Paths to Monetizing Content?Brought to you by
  2. 2. How to Participate• Submit your questions in the GotoWebinar presentation window• Follow along and share your thoughts on Twitter at #SMTlive
  3. 3. About the Moderator Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research. She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC. Follow her: @robincarey
  4. 4. About the Panel Arnie Kuenn is the president of Vertical Measures and author of the award winning contentmarketing book Accelerate! Moving Your Business Forward Through the Convergence ofSearch, Social & Content Marketing. Vertical Measures specializes in providing strategicsearch, social and content marketing services, designed to help businesses grow byobtaining more traffic and conversions. Mr. Kuenn has held executive positions in the worldof new technologies and marketing for more than 20 years. @arnieKSaul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader &Innovation and Growth Services Leader within IBM Global Business Services (GBS). In thisrole he works closely with major corporations around the globe on strategic business issues.He leads a worldwide team of IBM consultants focused on delivering business value throughbusiness, technology and operations strategy engagements as well as organizational changeinitiatives. @thnqtnqBarry Feldman runs Feldman Creative, an independent company that providescopywriting, creative direction and content marketing consulting to a wide variety of clients.Barrys copywriting career began 25 years ago in the advertising agency business. In 1995, heformed Feldman Creative and has been closely tuned into online marketing since the "youvegot mail" days of the internet. Today, in addition to writing and directing the creation ofcontent for Feldman Creative clients, Barry blogs at The Point—on the Feldman Creativewebsite—is a featured contributor at Social Media Today. @feldmancreative
  5. 5. “content marketing”
  6. 6. Content Marketing is aContinuous, Planned Out Process
  7. 7. Think Like a Publisher!
  8. 8. Start With Research
  9. 9. List all Content Ideas in a Spreadsheet Adjust strategy if necessary.
  10. 10. Put Together An Editorial Calendar
  11. 11. Which will your content be?
  12. 12. What gets trashed? • Advertising • Same old, same old • Jargon • Dull • Messy • One-dimensional • Corporate
  13. 13. What’s treasured?• Help, advice & answers• Relevant stories• Personal & customized• Fun, provocative, challenging• Original• Objective• Findable
  14. 14. You need sharp skills.• Listening & learning• Media• Writing• Persuasion• Design• Social media• Analytical
  15. 15. CONTENTMake it Graphics bygrea Lindoneast.com
  16. 16. Thanks for Joining Us• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.• Connect with our panelists on Social Media Today using the search function:
  17. 17. Join us October 9th for…• The New Visual Web: Pinterest and Image-Driven Social Selling •Register at: http://socialmediatoday.com/pinterest-instagram