- The document summarizes a survey of kitchenware shops in West Bengal to understand their procurement channels, sales performance, and profit margins. - It finds that most shops procure goods from wholesalers to replenish stock when inventory levels fall. Common kitchenware brands available included Hawkins, Philips, and Bajaj. - Sales targets and performance varied by shop but profit margins also ranged by product. The report concludes that shop owners build relationships with suppliers and promote particular brands to influence customers and increase profits.

1. Kitchenware shops Survey Report
By Arpan Mondal
Objective:
Survey on Kitchenware shopsto understandtheir channel of procurement,theirsales scenario,profit
margin they put on kitchenware appliances.
Date of Survey: Confidential
Survey Location: WestBengal
Sample size:Confidential
Retail Shops Names:Confidential
Kitchenware Brands available:Cello,Borosil,Philips,Hawkins,Jaypan,Milton,Boss,Orange,Warmax,
Crompton,pristine,Picasso,bajaj,Singer,USHA,Eveready,Diamer.
Product Categories:Stainlesssteel utensils,KitchenElectricalappliances,BrassUtensils, Aluminium
itemsandOtherkitchenrequirementitems.
Procurement:
Procurementof Goodsvariesshoptoshop as perthe stocks lasts.Since,the surveyisdone in Durgapur
(city) hasa greaternumberand varietyof suppliers, thanthatof small townsorany otherisolated
communities.While surveyingthe retailers,theyestablishedcontactswiththe available supplierssuch
as Wholesalers,local producers,third-partyvendorsetc.The personincharge of procurementof Goods
inthe shopscontactsseveral supplierstoobtaintheirrequirements.Orderisgivenwhenthe same items
stock goingto endandto replace the quantityof those itemsrequiredtheycontactthe dealersor
supplierstosendthe numberof quantityof kitchenware appliancesrequiredfortheirshop.Theymostly
preferwholesaleroveranyother.Most kitchenware shopkeeperorin-charge have alistof suppliers,
contacts,deliverydatesandschedulesandordersheetasperstock levelstomake purchase easier.
Purchase order:
Maintaininginventoryisrequiredtoensure sufficientquantitiesof the kitchenware itemsare onhand
and meetthe requirements.The shopin-chargesetpar-levels,i.e.,the amounttheyhave onhandtoget
throughthe nextorder.As perthe availabilityof the kitchenware itemsinstore theysetthe Amounton
hand,the amount requiredandthe amounttobe order.
Product Types and categories:Rangesfrom 50-100 ona average.
Profit Growth(g): Confidential
SalesTarget: Confidential –datais on montlybasis/quarterlybasis.

2. Profit margin: Theyoftenhave a profitmarginvaryfrom Product to Product. (confidential)
Analysis:
Brand Availabilityanalysisasperthe surveydata that are available inthe Kitchenware shops.
Hawkins,PhilipsandBajaj are the most available brandsinthe kitchenware shopsfollowedbyHawkins,
USHA and Cello.
Procurementof the itemsismostlydone fromthe wholesalersthroughdirectcontactinorderto replace
the stocks.Since,theyare not bigshopsthus the numberof itemscategoriesthatthese shopsmaintain
ison average 50-100 items.Intermsof salesperformance andthe monthlysalestargetvaryfromshop
to shop.
AvailabilityofOnline medium:
Theydidn’tuse the e-commerce oranyotherwebsite forsales.NoMediumof electronicpaymentthey
use.
Selectionand stepsfor Procurementof itemsfor their shop:
Theyselectthe supplieronthe basisof Just-in-time delivery andquality of materials.Theyhave direct
contact withthe wholesalersandbuildtruststhustheyhave agreaterease of procurementof items
fromthe suppliers.
# Available out of 5 Sample survey
shop
Borosil
Philips
Hawkins
Jaypan
Milton
Cello
Boss
Orange

3. Conclusion:
By Analyzingthe surveydata,The ShopIn-charge buildarelationshipwiththeirsuppliers andsell the
itemstothe customersbyencouragingandinfluencingfora particularbrandfor whichhe isdealing
withand thuscreatinga profitmargin.Theypromote some brandsfromwhichtheycharge for stocking
theirproductsand sellingthe products of the kitchenware.
A brief reporthasbeenuploadeddue toconfidentiality. Toknow indetail contactme.