INTERFACE, by apidays - APIs: the next 10 years June 8, 9 & 10 2022 Building trust in Open Finance Radu Popa, CTO at LUXHUB ------------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. Building trust in
O p e n Fin a n c e
A Journey of Discovery
08 / June / 2022 Radu Popa, CTO

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3. AND SO IT BEGINS…
Open Banking, move to Open Finance and the road ahead
JOURNEY WITH A TWIST
How a formalized approach can help
WHAT WE PROPOSE
LUXHUB offering in the context
Table of Contents

4. I will not bore you with another Open
Ba n kin g s tory…b u t:
TOWARDSDATASCIENCE.COM
“Data will never be
worth more than the
confidence
consumers have in an
organization's data
practices ”
AND SO IT BEGINS…
4
As of 2020, 24.7 million individuals worldwide used open banking
services - a number that is forecast to reach 132.2 million by 2024
By December 2022, the total number of monthly API calls across EEA
& UK is expected to reach 7.1bn
Growing and extensive API offerings of leading banks and Fintechs
indicate a proactive approach
Strong customer authentication, identity – of end customers and parties
involved are principal attractions and challenges in widespread usage

5. Moving on… towards Open Finance
Open Finance is natural extension from Open Banking, relevant to financial
institutions, as well as merchants, utility companies, SME and individuals
Regulatory provisions are not there yet, but just incipient hence the
challenges of standardization and trust… and also: opportunities for
disruption!
Can we still innovate and disrupt while
making use of the lessons learnt, and
infrastructure built, for Open Banking?
LEE SCHLENKER
“Data architectures need
to go beyond satisfying
the legal constraints of
data authorities to
breeding trusted
relationships between
organizations and their
customers ”
AND SO IT BEGINS…
5

6. The impedance mismatch
Hig h ly re g ula te d fin a n c ia l in s titution s vs d is rup tive s ta rtup s
How financial institutions, in their highly regulated environment, can build
additional value on their products incorporating technology provided by
disruptive startups ?
How dynamic, pragmatic and corner cutting startups can leverage the
customer base and trust that financial institutions traditionally enjoy?
IDENTITY
Good
Precise identifica tion of a ll pa rties involved
in a tra nsa ction, be them individua ls or
com pa nies.
New KYC/AML requirem ents m a ke this
com plex a nd costly.
V A L U E
Better
T R U S T
Best
Enha nce custom er perception of a dded
va lue: build on top a lrea dy esta blished
offers, develop a dja cent ones. Reconsider
business m odels a nd va lue propositions.
Mea sure outcom es a nd a djust, becom e
da ta driven.
Open ecosystem s a re a bout esta blishing
sta nda rds for da ta excha nge a nd TRUST
is the founda tion upon which a ll sta nda rds
a re ba sed. Ba nks pa rtia lly (3 0 %) benefit
by custom er trust to work in their best
interest, so being a ble to use cura ted,
single version of truth, evidence recorded
technologies is pa ra m ount.
A N D S O IT B E G IN S …
6
1 2 3

7. JOURNEY WITH A TWIST
7
 Rising custom er a nd pa rties expecta tions for speed a nd convenience em bedded in experiences, a ga inst lower cost
 Interest in API consum ption a nd exposure is strongly present
 Ma rketpla ces a re ga ining increa sing interest by API providers a nd consum ers
 Monetisa tion potentia l of m a rketpla ces is recognized overa ll
 Potentia l is seen in outsourcing of non- core business rela ted a ctivities
 Fina ncia l institutions va lue a ccess to a dditiona l da ta sources from different sectors such a s housing, m obility a nd hea lth
 Va lue is seen in pa rtnership m a na gem ent (from support in initia l onboa rding, ongoing support to ensuring a consta nt flow of feedba ck
between API consum ers a nd providers), m a inta ining qua lity a nd m a na ging risk a nd security
 La ck of com m on vision within orga nisa tions is hindering the process of executing open fina nce stra tegies
 Dem a nd for sector- specific, non- fina ncia l Ma rketpla ces, begins to be noticed
 Build- yourself stra tegies, outsourcing a nd white la bel a pproa ches a re a ll present
Emergence of hubs and marketplaces
Technical, operational and user experience standards for new Open Finance - enabled data & payment services is driving API - fication
of economy and a changing user

8. ‘API- FICATION’ OF ECONOMY CHANGING USER EXPERIENCE EMERGENCE OF ECOSYSTEMS
Products, services a nd
da ta a re offered via
sta nda rdised interfa ces
(APIs) to third pa rties
Service providers sta rted
exposing through own
developer porta ls with
docum enta tion a nd
tools
Sta nda rds for technica l
a nd functiona l a spects
of API provisioning a re
increa singly
im plem ented
Service consum ers
consolida te different API
offerings to integra te
user journeys
Hubs sta rt to em erge,
integra ting m ultiple
pa rties’APIs to cura ted
offerings for API
consum ers
JOURNEY WITH A TWIST
Need for API - Marketplaces follows from the need of collaboration to
serve customers with integrated digital value propositions
8

9. JOURNEY WITH A TWIST
 A set of rules for admission criteria and certification program
 Standardized access control and user journey
 Well- defined business models
 Assured governance and mediation
 Level playing field for all participants
 Quality and curated offerings
 Warranted trust for consumers and providers
9
A trusted framework
Most Open Finance players are currently facing similar challenges. To effectively
enter the open world and/or take full advantage of it, they need to rely on a robust
infrastructure, which provides them with:

10. LUXHUB MARKETPLACE
Our framework proposal
10

11. A leading Open Finance hub in Europe
Shaping the financial services of the future. Together.
 OPEN FINANCE PIONEER - founded by 4 m a jor ba nks
in Luxem bourg, to m utua lize their regula tory com plia nce
efforts.
 FOCUSED ON INNOVATION - la unched a fina nce-
oriented Ma rketpla ce to increa se the colla bora tion a nd
excha nge between a ll sta keholders.
 TRUSTED PLAYER - recently obta ined the AIS &PIS
licenses, becom ing Luxem bourg’s first 3 6 0 ° Open
Ba nking pla yer. Also benefits from the Support PFS
(Professiona l of the Fina ncia l Sector) sta tus.
 RECOGNIZED HUB – counts m ore tha n 6 0 clients in
10 + countries, a nd a im s to help every com pa ny benefit
from the im m ense potentia l of the API Econom y
WHO IS LUXHUB?
11

12. CREATING A SCHEME FOR OPEN FINANCE PLAYERS
A dedicated infrastructure
The Marketplace brings participants together in a self - regulated framework, where they can find partners for their business
initiatives - while providing them all the “behind the scenes” services they need, so they can concentrate on what they do best
Build a nd levera ge synergies by putting together pa rtners, providers a nd consum ers
towa rds a com m on goa l.
KYC/AML CRM a nd
lea ds
m a na gem ent
Product
ca ta log
Trusted sa les
cha nnel
Billing Com m unity
m a na gem ent
Reporting
12

13. BUILDING A TRUSTED PLATFORM
13
The marketplace is all about:
 Enhancing collaboration at all levels, bringing
together potential partners, with one common
goal: building the digital services of the future.
 Leveraging niche solutions that can be easily
integrated to solve key challenges.
 Monetizing products and services in order to
create new revenue streams and new business
models
 Trust between participants in a curated and
self- managed ecosystem
A concept focusing on trust & collaboration
13

14. OUR FRAMEWORK PROPOSAL
Who is trustworthy?
THE BADGE SYSTEM
“Built in
certification
process to earn
and prove
TRUST”
14
APPROVED
Provider identity verified with light financial inspired due
diligence process.
REGULATED
Verified provider of financial products complying with
financial grade standards
PRO
LUXHUB partner augmenting its products with our know -
how in financial services and regulatory compliance

15. OFFER
Visible, curated, promoted.
Validated and certified by LUXHUB.
PROVIDER
Bypass time - consuming aspects
and concentrate on core business
Reduce cost and time - to- market
EXPERIENCE
Tools to ease consumer journey:
sandboxes, environments, security,
tech support, management tools,
contractual and legal support, etc
Unified and strong user experience to
the service consumers
Guaranteed quality of service to
potential consumers
WHY SHOULD YOU JOIN US?
Key Provider Benefits
What we propose
15
TRUST
Tap into broad and
qualified audience to generate new
business
Provide a unified and strong user
experience to the
service consumers

16. EXPERIENCE
Tools to ease the journey: sandboxes,
environments, security, tech support,
management tools, contractual and
legal support, etc.
A consistently strong user
experience for the services they
consume
OFFER
Reduced time to market
Possibility to become
providers themselves by enhancing
existing offering
Synergies for innovation and new
product development
CONSUMER
A diverse range of services all in one
place, which can be consumed with trust
Ready made infrastructure that allows
trustful service consumption
Range of non tech services to support
core service consumption
W H Y S H O U L D Y O U J O IN U S ?
Key Consumer Benefits
What we propose
16

17. Facilitator of trust
between API
providers a nd API
consum ers on the
pla tform
Extended m a rket
rea ch &visibility /
a dditiona l
distribution cha nnel
New business
m odels
Com m unity
developm ent a nd
m a na gem ent
BUSINESS
1
Secure and legally
compliant
onboarding
process (KYC, AML)
Secure and legally
compliant
access to provided
products
Standardised
contracting for
providers and
consumers
LEGAL
2
Technical &
functional support /
helpdesk
Analytics to keep
track of API
utilization
Management
information &
reporting
Billing & invoicing
Mediation / dispute
management
OPERATIONAL
3
Secure and easy
access to a broad
range of curated
products
Testing /
sandboxing
environment
Standardised
access and user
journeys
Due diligence
facilitation
FUNCTIONAL
4
Strong developer
experience
Simplification of
integration/partnering
process
Technically
standardised APIs
TECHNICAL
5
W H Y S H O U L D Y O U J O IN U S ?
Dimensions of service
17

18. A framework, not a developer portal
18
WHY SHOULD YOU JOIN US?
USAGE ANALYTICS
Want to know where visitors are coming from,
which pages are they spending time on, which
API is most popular? These and other insights
to understand usage, improve user experience
and increase API adoption .
API SUPPORT
Built from the ground up to match REST style
APIs, the LUXHUB Marketplace has available
support for multiple API management
solutions.
Actual technical integration with API
management solution of choice or just
documentation portal
Support for non- API products
CUSTOMIZABLE WORKFLOWS
Onboarding workflow for users’ sign - up as
developers or API publishers are customizable
to match your processes.
Easy differentiation between external and
internal users based on access rights
Application creation or API publishing process
customizable as well
Standard access controls flows supported
OOB
Invoicing and billing data provided for
monetization of the offering
OPERATIONS STREAMLINING
Simplified operation by allowing internal teams
to take ownership of own API publishing and
management
Self onboarding of API consumers and
application creation
Approval and due diligence processes are
under full control
Beyond the technical aspect. Building on collaboration and delivering TRUST.
DELIVERY MODE
SaaS mode offered - operated by LUXHUB
team and hosted in our Luxembourg data
center - proven operational expertise at your
service in real- time
On- prem software license - be in full control of
all operational and integration aspects, with our
expertise to back you up
Fully LUXHUB hosted and operated in
multitenant mode
BRANDING
Customization and branding to match
customer identity (i.e., logos, fonts, skins and
color scheme)
Full control on API description and additional
documentation – rich multi - media articles,
specifications rendering, Get Started
documentation, usage examples, code
samples and SDK, file attachments, etc.
Supported by powerful CMS solution so
content can be shared, with no duplication of
efforts
Customizable flows and pricing plans to suit
business requirements
“Fully curated offer
based on standard
certification process ”
THE BADGE SYSTEM

19. MARKETPLACE: CURRENT & FUTURE
Roadmap
Classic developer portal
based on API management
solution, with out - of- the-
box capabilities, extended to
host providers in multi -
tenant fashion
Providers benefit
from customizable
space
For consumers, with
additional process
steps for: KYC,
access validation etc.
Tech support,
connectivity, enhanced
security, several
environments,
sandboxing, etc.
Hence the
Developer Portal
moniker
Headless CMS, BPM driven
processes, independence of
API management solution,
enhanced and
standardized access
control etc.
Currently
underway
OUT - OF - THE
BOX
CUSTOM
SPACE
SELF
ONBOARDING
ADDITIONAL
SERVICES
TECH
BIASED
MODERN WEB
ARCHITECTURE
UX/UI
ENHANCEMENT
19
KEY
 Current offering
 Current developm ent
 Future pla n
A P I S E L F -
P U B L IS H IN G
Including content editing
a ccess
P RO VIDE R &
C O NS UME R S E LF
O NBO ARDING
Autom a ted process
with a dditiona l hum a n
verifica tions in pla ce
O FFE RING
DIVE RS IFIC ATIO N
No longer only APIs,
but other rela ted
products (irrespective
of tech)
C E RTIFIE D FINTE C H
MARKE TP LAC E
Consum ers becom e
service providers
them selves in a
cura ted, trusted wa y
MAS HING
C AP ABILITIE S
Adva nced
com position a nd
services publishing
ca pa bilities
G LO BAL MARKE T
E XP LANS IO N
Ta king it worldwide
AND MO RE TO C O ME …
.
MARKETPLACE.LUXHUB.COM

20. Thank you!
And see you at ICT Spring Luxembourg for
LUXHUB Marketplace big launch!

21. CONTACT
MARKETPLACE@LUXHUB.COM
MARKETPLACE.LUXHUB.COM
@LUXHUBONE
for other information and early adopters offers