apidays New York 2023 APIs for Embedded Business Models: Finance, Healthcare, Retail, and Media May 16 & 17, 2023 API Adventures in Embedded Finance Jason Kobus, Executive Director - Commercial Banking: API Ecosystem Integration, JPMorgan Chase & Co. ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

1. Jason Kobus, Executive Director
Commercial Bank>Data & Digital Product>Innovation>API Ecosystem Integration
“API Adventures in Embedded Finance”
API Days NYC, May 2023
Fig. 1. "A space image showing 3 stars in the same system which are blue, red,
yellow. Include a starship which is long and slender with lots of sensors scanning,
digital art." prompt, DALL-E, version 2, OpenAI, 6 May. 2023, labs.openai.com.
Embedded finance components for accounts, money movement,
and data power a universe of applications & system integrators to
drive more API product co-development and combustion.
We’ll talk how APIs are being used to more easily connect with
companies, solve financial translation for business processes, and
help mitigate risks more quickly. Explore some of the techniques
practitioners can apply to analyze business processes and harness
API acceleration to generate more value for their enterprises. I’ll
wrap with some examples where JPMC has embedded platform
capabilities.
The opinions expressed in this presentation are my own and not those of JPMorgan Chase & Co.

3. C O N F I D E N T I A L
Overview
We’ll cover some embedded finance and process themes and I’ll
overlay context gleaned working for banks intersecting with other
platform builders. To help analogize I’ve added some generative AI
images to spark your own adventurous thoughts for how these
may apply to your own platforms.
Mnemonics:
1. “TREE”
2. “BABBLE”
3. “NATPIE”
4. JPMC Journey and jump points for you
My pic
Agenda:
*Bio image created using 20 pictures of myself, “Our Pick” settings (generated request code 487737), Arta, version 2, AI Art & Avatar Generator, 15 April. 2023,
https://apps.apple.com/us/app/ai-arta-art-photo-generator/id1642969698.

4. C O N F I D E N T I A L
Transactions, Risk, Embedded Economics (“TREE”): Circulation of money amongst
customers, suppliers, employees, and other service providers
Banks and FinTech are increasingly interconnected to simplify trusted data exchange and money movement
to give decision makers richer context to execute with greater confidence.
• Well established trunks:
• Accounting and Expense Mgmt >
real-time, AIML closing books
• Treasury management for complex
multi-[national|entity] operating
environments
• Loans are based on a time
arbitrage but more recently
innovation potential. APIs can
accelerate diligence/monitoring
• Data sharing partnerships: Define
the interface and you define the
deal “API+?=value”
• Systems Integrators-aaS
• Many forms of risk mgmt stem
from the flow of money > APIs can
be PESTELI control points.
• New-ish branches
• M&A synergy
• Audit and trust assurance
• Operational excellence and
empowerment
Fig. 2. "Global tree with fantastical branches growing from a mighty bank fortress as its base with currency symbols and happiness as fruit, digital
art" prompt, DALL-E, version 2, OpenAI, 16 April. 2023, labs.openai.com.

5. C O N F I D E N T I A L
Business API Backplane Bringing Lean Efficiency (“BABBLE”)
Executing global payments and integrating all the finance-adjacent systems requires not
just knowing actual languages but conquering an array of industry standards and
payment networks, many technical protocols/APIs, and achieving and maintaining
compliance with regional/country laws and regs. Some common capabilities offered by
these towers of financial processing:
• Accounts and ledgers as a compartmentalized value store for non-banks and
source/destination diversity
• Data in/out efficiently which is timely, accurate, correct and a lot of ETL work
• Money movement in/out with high degree of trust, compatible with business need
(timing, cost)
Companies run their own business backplane which is a set of interconnected processes
and systems to help them achieve their goals. This is where API practitioners can look
for more efficient ways to facilitate the flow of financial data and money.
Trends: +Open Banking APIs, US: CFPB / FDX, +improving Fintech Interop and SDKs for
sharing data, Identity and Trust as unpinning for all. Winners have better AIML
powered real-time interdiction and decisioning.
Recent events in the US banking system caused a lot of
disruption to many innovation economy companies who
relied on a small set of banks. This urgency created the
opportunity to build innovation faster to meet client needs
more quickly so they could maintain their financial
operations.
Banks and fintechs translate through all the layers of the global financial stack and plug into a company’s
financial operations backplane.
Fig. 3. "Futuristic tower of Babylon growing on top of a green 3d circuit board with golden
microchips, digital art" prompt, DALL-E, version 2, OpenAI, 6 May. 2023, labs.openai.com.

6. C O N F I D E N T I A L
Navigate using APIs as a Tool for Process Improvement & Exploration (“NATPIE”)
• Techniques that can help accelerate value with APIs:
• “POST over pitch” and propagate tools and knowledge to
lower the bar to actually using APIs for more non devs vs
training off static content.
• Dissect business processes like an auditor which is very
much what a new Product Manager has to do when they
inherit products or have to learn many of them. SIPOC as a
tool.
• Be scientific and empirical. Find and use data to generate
new insights and make more informed decisions.
• Serialize your APIs and you’re well on your way to solving
quests for business process re-engineering and automating
mundane tasks
There is strength in skill (and ALL forms of) diversity. Empowering new roles to use APIs makes your
company smarter and lets more minds understand the actual capabilities to solve more value puzzles.
Fig. 4. "A top down dungeon map with traps made from computer code leading to treasure
of gold and gems " prompt, DALL-E, version 2, OpenAI, 6 May. 2023, labs.openai.com.
It can be daunting navigating all ways APIs can integrate, and
all the technical and industry standards. Level up your coding
skills and get hands-on tools to master your APIs. Seek out
those with complimentary skills, form up your diverse team, and
get into your own adventure.

7. C O N F I D E N T I A L
Some JPMC embedded finance experiences (&”WGMOOBITM”)
• The realms where spend my time? DevPortal and TS-APIs to better package and distribute to devs, standards like FDX, and components to
accelerate integration and innovation for commercial banking clients. Mission: Help embed JPMC into businesses so they can win in their
vertical with easier, faster, and better integration.
• Engage Client & Partner Builders: Make our developers dreams come true every day with new DevX and Rel capabilities
• Fuel FinTechs: POWER at Money 2020, more about APIs at FinTech DevCon
• Catalyze Startups and enable them the tools with they want use: Beyond Banking, Capital Connect
• Some areas I watch and cheer for my colleagues:
• Distribute Chase Card / Merchant Payments with new options to fit client needs
• Unleash integration goodness: Blockchain: Onyx, Healthcare: Instamed, Real estate: Story, Research on Payment Trends, Client stories
• Diversity, Equality, & Inclusion >>> Looking forward to sponsoring Women In APIs and JPMC luncheon
Treasury Ignition: https://www.jpmorgan.com/commercial-banking/solutions/treasury-payments/digital-solutions/treasury-ignition
This is a high-level fly over of some of the platform work I do and things I’ve seen JPMC do:
https://www.jpmorgan.com/payments/paymentsunbound

9. C O N F I D E N T I A L
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