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Critical API Partners: Business and IT

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Emmelyn Wang, API strategist at Axway shares a keynote on "IT and Business as Critical API Partners, Strategies to Win in Global and Local Markets" at APIdays Zurich 2019.

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Critical API Partners: Business and IT

  1. 1. Critical API Partners IT and Business
  2. 2. Over 11,000 companies trust us including financial institutions to healthcare
  3. 3. “A catalyst is a substance that speeds up the rate of a chemical reaction but is not consumed during the course of the reaction.” lifewingmate Catalysts are a type of Center of Innovation + Excellence team distributed across the world. We help break down barriers both internally and as we serve customers by working cross-functionally. We are a lean team that partners and accelerates outcome-based, strategic engagements.
  4. 4. The impact of successful integration on business success But organizations need to overcome their integration challenges if they wish to be successful 91% “Being able to integrate seamlessly across different systems, departments and partners is crucial for business success”
  5. 5. APIs and Integrations What powerful, meaningful experiences do you see CX | Trust, Security, Seamless Vision created before Digital Assistants became a Commodity Monetized ecosystem lifewingmate Source: British Gas 2012 Emerging Technologies Concept
  6. 6. Healthy Signs of Critical API Partnerships 1. Critical API partners work to understand each others’ needs, goals, and communicate about desired outcomes 2. Data-driven Narratives 3. True Empathy to Manage Expectations 4. Collaborate to define implementation of strategy internally and externally for the business and to empower IT and beyond lifewingmate
  7. 7. How the Business Views IT 1. We think IT keeps productivity high with leadership, process, metrics, and problem solving to shape the culture of work 2. However, IT is also considered a cost center. 3. Yet, IT navigates limitations by empowering every group within the business. lifewingmate
  8. 8. IT shifting from integration factory to an integration enabler Rather than integrating for other departments, the IT department should be helping them to integrate more effectively for themselves 86% “The IT department should not just be integrating for other departments – IT should be enabling others to integrate for themselves”
  9. 9. How IT Views Business 1. Business handles justifications to fund IT and provides contextual intelligence and requirements. 2. Cyclical support from IT Example: Digital marketing and outputs keep the business running through supported Sales. lifewingmate
  10. 10. How Healthy is your IT and Business API Partnership Today? We collaborate well and move quickly It’s complicated and stressful We need to start working together We understand the business and our culture empowers everyone
  11. 11. API Partnership MAP lifewingmate API Architecture Human Elements Core Business vs Customizations Adoption Drivers Secure, Scale, Resilient
  12. 12. API Architecture
  13. 13. Partnership |Navigating Constraints Managing Tradeoffs WHY Software Architecture decisions defend both the technical and business choices API Architecture(s) chosen affect cost, scale, modularity Sources: Mark Richards and Neal Fordlifewingmate
  14. 14. O’Reilly Sources: Mark Richards and Neal Ford Microservices Service-based Layered Event-Driven Pipeline Microkernel Space-based
  15. 15. Partnership | Navigating Constraints Unfortunately, you can’t just combine the best aspects of each Software Architecture…. That is why partnering with Business is the best way IT can navigate API Architecture(s) to control cost, scale, and design for modularity and reuse. lifewingmate
  16. 16. Human Elements
  17. 17. The Rise + Success of Banking + Fintech
  18. 18. Partnering Through Culture Support inside the company matches the excellence of what is delivered. Example: Company Profile – Deltek, ERP Company Fully Remote, Onsite Only, or Hybrid Reduce Friction for Employees, Customers, Partners, Future Proof lifewingmate
  19. 19. Partnering through Talent and Value Capture/Development Word of Mouth – What is it like to work there? Community – Adoption and Champions Properly Incentivizing lifewingmate
  20. 20. Core Business v Customizations
  21. 21. Platform Agnosticism Creating More Work… lifewingmate
  22. 22. Secure, Scale, Resilient
  23. 23. Thoughtfully expose to the world Internal applications, customizations for customers and partners “We Don’t Have Public- facing APIs” Image Credit: https://pixabay.com/users/MoteOo-466065
  24. 24. World's Biggest Data Breaches & Hacks Select losses greater than 30,000 records (updated 1st Feb 2019) How to overturn “Sorry we do not have a public API?” Are you sure? Do you have a mobile app? A website? All of those applications are built with APIs. How to prevent these kinds of breaches (not the only aspect) – design APIs and platforms with security in mind initially. Image / Media Source: David McCandless https://informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
  25. 25. Performance Reliability Contract Consistency Access Predictability Design for Resilience
  26. 26. Adoption Drivers
  27. 27. User Acquisition Developer Experience Network Effects and Patterns lifewingmate
  28. 28. Project Program Platform Ecosystem Economy lifewingmate The control and flow patterns of data, functionality, and resources determine how quickly the API shapes the landscape and vice versa. -- Emmelyn Wang
  29. 29. Platform Maturity Leads to Healthy Ecosystem Engagement lifewingmate The WeWork ecosystem blends hospitality, community, and service into the coworking and office space business model disrupting the model entirely. Fosters business development from within. Platform Traits Consistency experienced globally, serving locally. Balanced digital onboarding with human interaction. One card. One app. One way. WeWork Labs Nurtures start ups through incubation and acceleration. With founders and organizations from the start as a retention mechanism for the journey as they grow. Supports the Gig Economy and Digital Nomads. Focuses on Creators. In-between and expansion options for enterprises.
  30. 30. The Amazon Economy lifewingmate
  31. 31. The Amazon Economy The 7-Eleven Economy Managed distribution for fresh food, order fulfillment, supply chain strategy Franchise model with HQ and 7 Eleven & Holdings tightly coupled with Japanese origins and Tech Partnerships Compete directly with Amazon so use other cloud computing technologies lifewingmate WhatbusinessaretheyNOTin?
  32. 32. BMW Connected Car Experience lifewingmate
  33. 33. Healthy Signs of Critical API Partnerships 1. Critical API partners work to understand each others’ needs, goals, and communicate about desired outcomes 2. Data-driven Narratives 3. True Empathy to Manage Expectations 4. Collaborate to define implementation of strategy internally and externally for the business and to empower IT and beyond lifewingmate
  34. 34. IT and Business: Critical API Partnership Summary lifewingmate API Architecture Human Elements Core Business vs Customizations Adoption Drivers Secure, Scale, Resilient Culture | Talent | Incentivized Why and How | Justify decisions made | Cost Managing Expectations and Tradeoffs Performance Reliability | Contract Consistency | Access Predictability User Acquisition | Network Effects | DX
  35. 35. Get the Report https://www.axway.com/en/drive-hybrid-integration#IC
  36. 36. lifewingmate emmelyn@axway.com Let’s Chat

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