apidays London 2023 - APIs for Smarter Platforms and Business Processes September 13 & 14, 2023 Unlocking Collaboration with Internal Developer Portals & Marketplaces: Democratizing API Access Daniel Kocot, Head of API Experience and Operations at Codecentric ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

1. Unlocking
Collaboration with
Internal Developer
Portals &
Marketplaces:
Democratizing API
Access
1

2. codecentric AG
Hoher Wall 15
44137 Dortmund
Telefon: +49 (0) 151. 10 86 70 74
Daniel Kocot
Head of API Experience & Operations
AsyncAPI Ambassador
daniel.kocot@codecentric.de
www.codecentric.de
Innovative - Trustful - Competent - Pragmatic
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3. 3
Collaboration

4. 4
Collaboration in API context

5. Providers and Consumers
Consumers Provider
Asking for something
Receving something

6. Consumers

7. General Definition
The term consumers refers to a software application, service, or
program that utilizes and interacts with another entity's API to
access and consume its data, functionality, or services
Just like a consumer in a market context purchases good or
services, an API consumer interacts with APIs to integrate their
features and capabilities into their own applications or systems

8. 4 Characteristics of a consumer
NEEDS WISHES TRIGGERS IDEAS

9. Needs
Data Integration
Reliability
Scability
Documentation

10. Wishes
User-Friendly Integration
Customisability
Real-time Updates
Support and Assistance

11. Triggers
User Demands
Positive Reviews

12. Ideas
Innovation
New user experiences
New business opportunities

13. 3 Shapes
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Driven by
technology
Driven by
business
Driven by
innovation

14. Places to
collaborate
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15. Let’s talk about Internal
Developer Platforms and
Marketplaces

16. 16
Internal Developer Platform

17. Consumer shapes in reference to IDP
17
Driven by
technology
Driven by
innovation

18. Focus Persona: Technology
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19. Focus Environment: Internal
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20. Goal: Developer Success
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21. Marketplace

22. 22
API Marketplace

23. Consumer shapes in reference to Marketplace
23
Driven by
business
Driven by
innovation

24. Focus Persona: Business
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25. Focus Environment: External
25

26. Goal: Business Success
26

27. What does this
mean for API
Access?

28. In short, it must be simple!
28

29. But reality looks different 😉
29

30. APIs are still a complex thing to
handle
30

31. The implementation side is hard
31

32. It doesn’t only help if we are
using an IDP or Marketplace
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33. There’s only one persona to
understand the offered APIs in all
detail
33

34. The person mostly driven by technology
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35. Goals to achieve
Easy first access with security in mind
Champion people driven by technology
Provide smooth data transfer
Direction of external monetisation

36. Easy first access with security in mind
Establish an overall access concept from the beginning
Every stage is production
Create tutorials and trainings how to access
Implement sandbox technology covered by security

37. Champion people driven by technology
Ask for specific needs
Involve the champions as early as possible
Build the story around them
Support their drive of innovation as much as possible

38. Provide smooth data transfer
Align data products with API products
Use or build up a data product specification
Use data contracts to stabilise the transfer
Every data product should be available with every API styles the
organisation is providing (if possible)

39. Direction of external monetisation
THINK ABOUT
BARTER AT FIRST
CREATE A SIMPLE
BILLING MODEL
PRESENT
ADDITIONAL
VALUES

40. Conclusion
Only the technology driven shape of
consumers is of interest
We have to build the whole story around
them
For access it's not enough to use a portal or
marketplace

41. 41
codecentric AG | Hochstraße 11 | 42697 Solingen
Creating the digital future together.
Thank you!

42. Join
next week, Wednesday 20th in London
schedule buy tickets ($25) free tickets form
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43. References
Cover Slide: Photo by Gary Butterfield on Unsplash
Slides 21 and 22: Photo by hoch3media on Unsplash