2. 1
TECHNOLOGY INNOVATION INSIGHTS
INNOVATING SMARTER
35
%
65
%
VOLUME
MARKET
MARKET TARGET
At first we want to focus on
technology analysts in
Germany with special focus
on blockchain because we
recognize the amount of
hype and ranks of
interested parties as well as
need for clarity
MARKET POTENTIAL
Innovation managers,
consulting back office teams
and VC analysts are all
potential target users,
because they need up-to-
date information on the
progress of technologies
they follow
3. 2
PRODUCT FOCUS
KNOWING WHEN TO ADOPT A TECHNOLOGY
Watching competitors
and end users utilize
new technologies
WHO:
TRENDS
ADOPTION
Reviewing the
challenges and
opportunities of new
technologies
By extracting entities
and insights from the
texts it is possible to
understand their
relations
HOW WELL:
TRENDS
MATURITY
WHY:
TRENDS IN
CONTEXT
4. Ideal research environment
would connect the actual
insights based on their type
together and would enable
to explore these relations in
an interactive way. The
more classified the insights
and entities would be the
more practical the filtering
and breaking down would
be
01. FULL-TEXT
SEARCH IS NOT
HELPING
3
INNOVATION INSIGHTS PROBLEM
SMART PEOPLE BUT NO SMART SYSTEMS
All direct competitors offer
only full text based search,
which lacks real intelligence
and ability to connect the
dots. The problem of
discovery means by
definition most users don’t
know what they are looking
for. Complex overview of
relevant points of view and
related topics is optimal.
02 LOTS OF
CONTENT BUT NO
INSIGHTS
Is getting thousands of
articles as result of a query
really a win? The optimal
solution should deliver
concrete insights not a list
of articles that have to be
read in a whole. For each
query most useful
information in form of
sentences extracted from
the article will be found and
grouped by type
03. LACK OF
RESEARCH
SMARTS
5. 4
SEARCH
The user starts with a simple
search interface. The
differentiator is that he gets
suggestions from knowledge
graph
DASHBOARDS &
FILTERING
Interactive dashboard and filters
enable drilling down and
zooming in on the results from
specific point of view
INSIGHTS
DISCOVERY
After making the final query the
user is presented with concrete
insights separated in categories
and he can see their relations
RESEARCH
EXPLORATION
After the user selects specific
insights he is interested in to
learn more about he can explore
related insights from the given
articles
FEATURES
THE PROCESS OF INNOVATION RESEARCH
6. 5
SOLUTION COMPONENTS
FEEDING INFORMATION TO YOUR NEEDS
SEMI-AUTOMATED
ONTOLOGY
The intelligence behind
our system relies on
understanding the
meaning of keywords and
their relations
NEWS, PAPERS &
WIKIPEDIA SCRAPER
Millions of articles and
tens of thousands of
websites will be scraped to
provide the dataset from
which insights will be
extracted
INNOVATIVE USER
EXPERIENCE
Empowering search with
suggestions helps.
Exploring trends requires
help from the AI to provide
context and related terms
NEWSFEEDS &
NEWSLETTERS
Once query is made
channels are created that
feed it with updates on the
given topic
7. 6
COMPETITORS ON THE MARKET
MANY INDIRECT, LITTLE DIRECT
Competitive intelligence
News analysis Social media opinion clustering
Trend insights
8. 7
OUR EXPECTED GROWTH PATH
SEEKING PRODUCT MARKET FIT
Talking to as many customers as possible
in the automotive industry, consulting and
competitive intelligence markets
Testing technological components (esp.
ontology building and insights extraction)
to achieve proof of technology
Validating UX prototypes with customers
considering which features enabled by AI
are expected by be achievable
Reaching product-market fit with
customers willing to pay for the final
solution
APRIL 2022
Start of incubation process
in Applied data incubator
SEPTEMBER 2022
First seed investment
acquired
9. 8
WHAT WILL BE OUR EFFORT
IN THE INCUBATION PROGRAM
33% 40%
16%
11%
VALIDATION
Talking to potential
customer companies
representatives to
understand their
processes and needs
DIGITAL PRESENCE
Building landing page and
becoming thought leader
on linkedin to promote our
product and create the
market
PROOF OF
TECHNOLOGY
Proving the concept of
building a knowledge
graph out of relations
between keywords
extracted
UX PROTOTYPE
Wireframing the possible
solutions verified by
customers to prove our
technology is solving
actual problems
10. 9
THE TEAM
WHERE AI MEETS INNOVATION MANAGEMENT
ROBERT (Sales)
Sales executive with experience with
technology adoption and deep
knowledge in blockchain
JAKUB (CTO)
Strong technology leader and CTO with
AI research skills (NLP & Graphs mainly)
and 12 year full stack development
experience. Science popularizer
TIMUR (Marketing)
Up-and-coming creative with passion for
emerging technologies and
multidisciplinary skills
11. JEDVA
SAVE YOUR BUSINESS
If you believe in our solution we would
love to speak to you more.
You can contact us here:
jakub.bares@coherent.report
+420 603557076
linkedin.com/company/emertech.report
twitter.com/coherent_report
linkedin.com/in/jakubbares
twitter.com/jakubbares
THANKS
FOR
READING
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