PPt on MAle grooming-enormous market

1. FROM APES
TO
GENTLEMEN

2. MALE GROOMING
Presented by:-
Alwin Sunny 17BSP0282
Apekshya Mohanty 17BSP0454
Nikhil Singh 17BSP1724
Meenal Aggarwal 17BSP1505
Khushbhu Mahajan 17BSP1276

3. INTRODUC
TION
• EARLIER
• INDIAN YOUNG
POPULATION
• ASSOCHAM SURVEY
• CAGR REPORT

4. BEARD
•Beards in the 1990s :Music played a large role in the
beards Beatles being ideal examples of the beards of the
1970s. The 1990s saw the same trend .Dyed beards
,incomplete goatees.
• Beards in the 2000s : A decade torn between scruffy
beards and goatees. the style of choice was either a
goatee or a scruffy beard but rather a lot of people
sporting a hybrid of both.

5. • Beards in the 2010s (so far)
The 2010s brought many facial hair
trends from long full beard to thick
stubble beard from the handlebar
moustache to the imperial mustache.
Beard was also teamed up with hair bun
which was the most trending thing .

6. Beard grooming products
• Beard oil
• Beard wax
• Beard softener
• Beard styling gel
• Beard tonic
• Beard balm
•Billy Jealousy
•Jack Black
•Ustraa
•Gillette
Popular brands

7. Hair styles
• Men's hair has come a long, long
way.
• From the blowout haircut to the teen
mop top (Justin bieber’s hairstyle in
the song baby) during the 2000s.
• The latest being Man Bun and Under
Cut.
Hairstyle products
•Dry Hair gel
•Shampoo
•Hair cream
•Hair clay
•Hair conditioner

8. SKIN CARE
• It's no secret that men in power—
politicians, actors, business leaders—often
rely on makeup artists to look their best,
particularly in front of the camera.
• But most men still see makeup or cosmetic
products as belonging in the female
domain, lumped into the same category as
tampons and lingerie.
• Male-centric skincare companies organize
their websites around concerns like acne,
wrinkles, and dry skin. "

9. SKIN CARE PRODUCTS
•Face wash
•Face scrubs
•Hand scrubs
•Sunscreens
•Body scrubs
•Whitening
cream
•Acne cream

10. SALON
SERVICES
• Times are changing and so is
the wellness industry. Now, it
is just not only women who
want to look good but also
men who don’t want to stay
behind
• Looking good has become
hot and that is why the
growth of the salon industry
for men is also happening.
• Now salon services like
manicure, waxing ,pedicure
are now very common among
men.

11. CLOTHING
• Clothing evolved very much
from baggy pants and bell
bottom pants to skinny
jeans and low waist jeans
• From local tailor stitched
clothes to louis vuitton
denims
• Designer sherwani and
attire during marriage
ceremony.

12. https://repository.usfca.edu/cgi/viewcontent.cgi?ref
erer=https://www.google.co.in/&httpsredir=1&articl
e=1010&context=ml

13. THANK YOU