Barber Word-of-Mouth Marketing Workshop: Resource List

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Barber Word-of-Mouth Marketing Workshop: Resource List

  1. 1. Really Good Resources Bite-Sized Marketing: realistic solutions for the overworked librarian, Nancy Dowd, Mary Evangeliste & Jonahan Silberman. American Library Association, 2010. -A useful overview of the whole marketing scene as applied to libraries. Building a Buzz: Libraries and Word-of-Mouth Marketing, Peggy Barber and Linda Wallace. American Library Association, 2010. -Our new book is a practical guide to using WOMM that will help you turn your library patrons into a major marketing force. Buzz Marketing: Get People to Talk About Your Stuff, Mark Hughes, Penguin Group, 2005. Read this overview. Enjoy lots of great examples and think about them, because this is the world we live in. Contagious: Why Things Catch On, Jonah Berger, Simon & Schuster, 2013. A great collection of good ideas about WOMM—a great read! The Secrets of Word-of-Mouth Marketing, George Silverman, American Management Association, 2001. Silverman says traditional advertising doesn’t have the impact it once did, and makes a great case for an organized, strategic approach to word of mouth. This is good news for libraries since we couldn’t afford advertising anyway. "The Social Media Revolution 2012"- Is it true? http://www.youtube.com/watch?v=0eUeL3n7fDs Word-of-Mouth Marketing, Jerry R. Wilson, John Wiley & Sons, 1991. This basic WOM text includes the pyramid model about turning customers into champions--powerful advice for libraries. Word of Mouth Marketing Association: http://womma.org Word-of-mouth has its own association. Sign up for the excellent newsletter. Check out “The Womnibus” for good ideas.

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