![Marketing Reference Services on a Dime
recommended resources for further information
Articles
"Reducing Barriers to Resources by Listening to Our Users" by Jennifer Duvernay. Marketing Library Services,
Sept./Oct. 2010. pgs. 1, 3–5. http://www.infotoday.com/mls/sep10/index.shtml
"Establishing New Relationships: The Library and Residential Life Partnerships" by Sami Lange. Marketing
Library Services, Jan./Feb. 2011. pgs. 1, 4–5.
“Identifying and Utilizing Library Stakeholders” by Christie Koontz. Marketing Library Services, May/June
2007.
“How to Conduct a Focus Group” by Marie L. Radford. Marketing Library Services, Jan./Feb. 2008. pgs 1–3.
Books
The Accidental Library Marketer, by Kathy Dempsey. Information Today, Inc., 2009. ISBN: 978-1-57387-368-
0. 294 pgs. $29.50.
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, by Nancy Dowd, Mary Evangeliste, &
Jonathan Silberman. ALA Editions, 2009. ISBN: 978-0-8389-1000-9.
140 pgs. $48.
Building a Buzz: Libraries & Word-of-Mouth Marketing, by Peggy Barber & Linda Wallace. ALA Editions,
2009. ISBN: 978-0-8389-1011-5. 95 pgs. $45.
Marketing Today's Academic Library: A Bold New Approach to Communicating With Students, by Brian
Mathews. ALA Editions, 2009. ISBN: 978-0-8389-0984-3. 192 pgs. $48.
Websites & Tools
ACRL Podcast: Party Photo Phenomenon [with Ask Campaign creators Daisy Benson & Selene Colburn]
http://www.acrl.ala.org/acrlinsider/archives/370
Ask Campaign Sets on UVM Libraries Flickr
http://www.flickr.com/photos/uvmlibraries/collections/72157614070819037/
Frontline Advocacy Toolkit, part of Advocacy University, from ALA. An initiative of ALA immediate past
president Camila Alire.
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/frontline_advocacy/index.cfm
Mad Men Yourself
http://www.amctv.com/madmenyourself/
UVM Libraries You Tube Channel
http://www.youtube.com/user/UVMLibraries
Xtranormal [text to video program]
http://www.xtranormal.com/](https://image.slidesharecdn.com/rssbibliography-110622235929-phpapp02/85/ala-rusa-rss-marketing-reference-on-a-dime-bibliography-1-320.jpg)
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- 1. Marketing Reference Services on a Dime recommended resources for further information Articles "Reducing Barriers to Resources by Listening to Our Users" by Jennifer Duvernay. Marketing Library Services, Sept./Oct. 2010. pgs. 1, 3–5. http://www.infotoday.com/mls/sep10/index.shtml "Establishing New Relationships: The Library and Residential Life Partnerships" by Sami Lange. Marketing Library Services, Jan./Feb. 2011. pgs. 1, 4–5. “Identifying and Utilizing Library Stakeholders” by Christie Koontz. Marketing Library Services, May/June 2007. “How to Conduct a Focus Group” by Marie L. Radford. Marketing Library Services, Jan./Feb. 2008. pgs 1–3. Books The Accidental Library Marketer, by Kathy Dempsey. Information Today, Inc., 2009. ISBN: 978-1-57387-368- 0. 294 pgs. $29.50. Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, by Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. ALA Editions, 2009. ISBN: 978-0-8389-1000-9. 140 pgs. $48. Building a Buzz: Libraries & Word-of-Mouth Marketing, by Peggy Barber & Linda Wallace. ALA Editions, 2009. ISBN: 978-0-8389-1011-5. 95 pgs. $45. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students, by Brian Mathews. ALA Editions, 2009. ISBN: 978-0-8389-0984-3. 192 pgs. $48. Websites & Tools ACRL Podcast: Party Photo Phenomenon [with Ask Campaign creators Daisy Benson & Selene Colburn] http://www.acrl.ala.org/acrlinsider/archives/370 Ask Campaign Sets on UVM Libraries Flickr http://www.flickr.com/photos/uvmlibraries/collections/72157614070819037/ Frontline Advocacy Toolkit, part of Advocacy University, from ALA. An initiative of ALA immediate past president Camila Alire. http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/frontline_advocacy/index.cfm Mad Men Yourself http://www.amctv.com/madmenyourself/ UVM Libraries You Tube Channel http://www.youtube.com/user/UVMLibraries Xtranormal [text to video program] http://www.xtranormal.com/